The document discusses several Gestalt principles and laws including similarity, proximity, closure, continuity, common fate, symmetry, emergence, reification, invariance, and multi-stability. It provides examples of how each principle or law is demonstrated on web pages through the grouping of images, text, links, and other design elements.

1. Principles︱Similarity
G E S T A L TThings that are similar are perceived to be more related than
things that are dissimilar.
Here we see similarity played out within the various stylings. The difference
in stylings within the feature communicate the difference in category,
context or purpose.

2. Principles︱Proximity
Things that are close to one another are perceived to be more
related than things that are spaced farther apart.
In the example above, proximity clearly indicates relatedness and relative
associations. There are multiple groupings throughout this image that imply
you will find different information there.
G E S T A L T

3. Principles︱Closure
When presented with less than the full picture, we attempt to
employ the principle of closure to fill in missing information
and form a complete image or idea
Closure is at work here within the spacing between bodies of text and images.
The groupings of text and images create larger sections for their own sub-cate-
gories. Gradients are also applied to headers of categories that start square and
rectangular shapes that the viewer completes his/her self.
G E S T A L T

4. Principles︱Continuity
Elements arranged on a line or curve are perceived to be
more related than elements not on the line or curve.
On this page continuity is work within the rows of images that are creating sub
categories for the viewer to establish groupings.
G E S T A L T

5. G E S T A L TPrinciples︱Common Fate
Humans tend to perceive elements moving in the same
direction as being more related than elements that are
stationary or that move in different directions.
Common fate is established through the grouped sub categories that are found
by moving the cursor over the sidebar on the left side of the page. The way
that sub-menu items move into visibility as distinct groupings of elements all
moving in concert shows us that the grouped links are related (within each
group).

6. Principles︱Symmetry
Elements arranged on a line or curve are perceived to be
more related than elements not on the line or curve.
G E S T A L T
Below the header on this page symmetry is created using images on the screen
displaying the sitees content in a a structured grid like style.

7. G E S T A L TLaws︱Emergence
The total is more than the sum of the parts.
Here the links that are scattered throughout the text pop out from the page and
imply that there is more to them than just words in a paragraph. They highlight
information and bounce the viewers attention throughout the page.

8. Laws︱Reification
You percieve more than is visualized
G E S T A L T
Using the principle of closure, reification occurs on this page in its header.
There are obvious rectangular shapes started around the logo and main links
that due to their visual allignment, become visible to the viewer.

9. G E S T A L TSimple objects are recognized independently of rotation,
scale, deformation and style.
Laws︱Invariance
Using similarity, invariance is created through the various buttons on and above
the header. The viewer knows they are all buttons regardless of what shape
they are or where they are located on the screen.

10. Laws︱Multi-Stability
Ambiguous perceptual experiences oscillate between
alternative interpretations.
G E S T A L T
Using similarity, invariance is created through the various buttons on and above
the header. The viewer knows they are all buttons regardless of what shape
they are or where they are located on the screen.