This is the presentation I delivered at the MEFTEC 2009 in Bahrain (February 2009). I invite you to check my coverage on www.Visible-Banking.com Cheers, Christophe www.linkedin.com/in/christophelanglois

1. Christophe Langlois, Visible-Banking.com Social Media: People First! February 2009

2. Bahrain: the Quest for the Tree of Life

4. Visible-Banking.com: Exclusive Content Source: www.Visible-Banking.com (February 2009) Interviews Slides Directory

5. VB Services: Social Media for Banks Sources: endorsements, www.linkedin.com/in/christophelanglois services, www.Visible-Banking.com/visible-banking-services-20.html “ Christophe seems to have his finger on the pulse of the financial services industry. Visible Banking has become "the" source of information for innovations in the financial services industry.” Tim Collins, SVP-Experiential Marketing, Wells Fargo “ Christophe has written a very valuable and in-depth analysis of the site Fortis launched for entrepreneurs, join2grow.biz. He maintains a superb site, visible-banking.com, where he educates us with real passion on web2.0 initiatives. It was a real pleasure to meet Christophe in real live, and I can recommend everyone in the banking industry with plans to launch a web 2.0 site to contact Christophe to discuss their idea.” Catherine Ossemerct, head of media-channels, Fortis “ Christophe is an industry leader and a true visionary. I've been reading his work for some time and had the pleasure of working with him at the Marcus Evans Online Retail Banking Services conference. Christophe served as the conference chair. He masterfully led the two-day event keeping attendees engaged and focused. His sharing of keen insight, opinion and direct connections to leading industry members was exceptionally valuable.” Michael Neil, Vice President, Online Strategy, Merrill Lynch Bespoke Internal Workshops – Executives Briefings & Discovery Sessions Social Media: Strategy – Audit – Balance ScoreCard Hands-on International Social Media Seminars for Financial Institutions

9. The Future of Online Finance... Now 850,000+ users + World Economic Forum 2.5million+ users 10 new videos / day The next way to invest Launches Ace Manager J2G is 2 Closes US office Partners with ANZ Launches BlobLive

11. Appreciate the Power of Social Media Myfuturebank.org - NAB, Australia (October 2008) Facebook.com - HSBC, UK (June 2007)

12. People’s Expectations Have Changed

18. Banking 2.0: Technologies & Trends Inspired by the McCann Social Media Tracker Wave .3 SOCIAL MEDIA WEB 2.0 - UGC RSS Podcasts Photo & Video Widgets Micro Blogging Blogging Social Networking Virtual Worlds P-to-P Lending PFM Customer Reviews Ideas & Innovation Labs

19. The Four Kinds of Social Media Projects BTF – Intranet 2.0 Online Banking B-to-B projects B-to-C projects Risk Complexity OPEN Open Restricted Restricted Design & Launch Recruit Engage Measure

23. The Key to Success: Reward People Successful Social Media Initiatives, Buzz & WOM Active Communities Fun / Experience Visibility Exclusive Content Contest / Prizes

27. Listen, Watch Trends, and Measure

30. Blogging: North America Leads the Way Consumer Commercial Senior Executives 03/2006 09/2006 11/2006 08/2006 2007 Q4/2007 More industry blogs: www.Visible-Banking.com/banking20-socialmedia-directory.html

32. Social Networking: Focus on SME Market 02/2007 01/2008 – 08/2008 10/2007 Global survey on social networking: www.Visible-Banking.com/peoplefirst-socialnetworking.html

33. Advanta: an Ambassador for the Sector Sources: www.advanta.com , www.ideablob.com , www.bloblive.com

34. Wells Fargo 2.0: Create Emotions Source: www.blog.wellsfargo.com

35. Social Media: Best Practices Be original Involve your fans Make it easy to contribute Urge your members to promote your community Be seen as innovative Source: www.Visible-Banking.com/2009/01/your-new-years-resolutions-on-vancitys-changeeverything-great-way-to-drive-traffic-and-engage-with-y.html (January 2009) Source: www.youngfreealberta.com

36. Expectations & Success Criteria -> First 6 posts avg 15 comments -> Now avg 5 comments

38. PFM 2.0: the Banks are Catching Up Banks “ It's nice to see a bank who's at least thinking about people in their 20s. That said, it's just so far from complete. Until banks provide an elegant system for pulling all your information together in one place, accurately showing your spending and cashflows so that you budget and save, and show you (objectively) ways you can save money, I'm not too worried.” Aaron Patzer, Founder & CEO, Mint.com Source: www.netbanker.com (July 2008) Start ups / Communities / Vendors

40. Customer Ratings & Reviews Source: db research (June 2008) Source: www.bankofamerica.com/reviews (Sep 08)

44. Christophe Langlois, Visible-Banking.com Social Media: People First! February 2009