InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

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InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.

Negócios

(Disruptive)
TECHNOLOGY
Hardware & Coding Edition

DEATH OF THE HOME PC
Units Sold

1000000000
900000000
Tablets
800000000
700000000
600000000
500000000
Smartphones
400000000
300000000
200000000 Personal Computers
100000000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Source: Gartner, IDC Strategy Analytics, company ﬁlings, Business Insider estimates

SHIFT IN ECOMMERCE
Website Trafﬁc By Device
100%
Tablet
90% Smartphone
80%
70%
60%
50% PC

40%
30%
20%
10%
0%
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012

Source: Monetate

RESPONSIVE
DESIGN
A Quick History Lesson - Then & Now

Coded Web Timeline
1996-2000 HTML WYSIWYG Editors

2001 - Tableless, Fluid/ “Liquid” Layouts

2001: Content Management Systems

2005 - Adobe Flash

2010 - Now - HTML5/Mobile Applications/Responsive Design

INFORMATION
OVERLOAD
“We’re
overwhelmed
by
data
and
info,
we
want
things
that

make
communica;ons
more
simple,
less
complex.”

-‐
Jason
Korman,
CEO
of
Gaping
Void

“GeAng
informa;on
oﬀ
the

Internet
is
like
trying
to
take
a

drink
from
a
ﬁre
hydrant.”
-‐
Mitchell
Kapor

90%
of
informa?on
transmi@ed
to
the
brain
is
visual,
and

visuals

are
processed
60,000X
faster
in
the
brain
than
text.

-‐
Source:
3M

1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in engagement.
Source: Simply Measured

...then they bought Instagram.

Your customer is the new C-Level boardroom executive.

6 Types of Visual Content

Photos Videos

Infographics Memes

Comics Visual Note-taking

B2B Case Study: Maersk Line Positive reinforcement in
the # of impressions or
subliminal repetition

True Social/Mobile Commerce
Platforms and Apps Have To Evolve
for Publishers and Advertisers

Takeaways

•A Return To Traditional (of sorts)

•An “All Access Pass”

•Images Add Value

•Continued Growth

•Big Data Equals Big Opportunities

Actionable Items
•Get your customers involved

•Keep context top of mind

•Focus on the experience

•Utilize your SMEs

•Go back to the future

•Measure the data

InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

3. WHY NOW?

4. (Disruptive) TECHNOLOGY Hardware & Coding Edition

5. DEATH OF THE HOME PC Units Sold 1000000000 900000000 Tablets 800000000 700000000 600000000 500000000 Smartphones 400000000 300000000 200000000 Personal Computers 100000000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Gartner, IDC Strategy Analytics, company ﬁlings, Business Insider estimates

6. SHIFT IN ECOMMERCE Website Trafﬁc By Device 100% Tablet 90% Smartphone 80% 70% 60% 50% PC 40% 30% 20% 10% 0% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Source: Monetate

7. RESPONSIVE DESIGN A Quick History Lesson - Then & Now

8. Coded Web Timeline 1996-2000 HTML WYSIWYG Editors 2001 - Tableless, Fluid/ “Liquid” Layouts 2001: Content Management Systems 2005 - Adobe Flash 2010 - Now - HTML5/Mobile Applications/Responsive Design

9. User Experience

10.

11. INFORMATION OVERLOAD “We’re overwhelmed by data and info, we want things that make communica;ons more simple, less complex.” -‐ Jason Korman, CEO of Gaping Void

12.

13. “GeAng informa;on oﬀ the Internet is like trying to take a drink from a ﬁre hydrant.” -‐ Mitchell Kapor

14. “Anyone?”

15. Social Is Visual

16. 44% of users ARE MORE LIKELY TO ENGAGE WITH A BRAND THAT POSTS PHOTOS VS. OTHER FORMS OF MEDIA Source: ROI Research

17. Site Retargeting

18. WHAT IS YOUR DIFFERENTIATION STRATEGY?

19.

20. “Never judge a book by it’s cover.”

21. 90% of informa?on transmi@ed to the brain is visual, and visuals are processed 60,000X faster in the brain than text. -‐ Source: 3M

22. 1 month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw 65% increase in engagement. Source: Simply Measured ...then they bought Instagram.

23.

24. Your customer is the new C-Level boardroom executive.

25. THE SOLUTION?

26.

27. 6 Types of Visual Content Photos Videos Infographics Memes Comics Visual Note-taking

28.

29.

30.

31.

32.

33.

34. B2C Case Study: Whole Foods

35. B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition

36. Visual does... Brand Awareness Promote Events Educates Brand Position Product Launches Sell

37. WHAT DOES THE FUTURE HOLD?

38. True Social/Mobile Commerce Platforms and Apps Have To Evolve for Publishers and Advertisers

39.

40.

41. Luminate Image Platform

42.

43.

44. Takeaways •A Return To Traditional (of sorts) •An “All Access Pass” •Images Add Value •Continued Growth •Big Data Equals Big Opportunities

45. Actionable Items •Get your customers involved •Keep context top of mind •Focus on the experience •Utilize your SMEs •Go back to the future •Measure the data

InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World