This is a project I work on for the 2009 VCU Create-A-Thon on Campus

1. VPAP.ORG
VIRAL
CAMPAIGN

2. Problem
-Create viral message to drive
traffic to VPAP.org and raise
NPO recognition.

3. How can we relate campaign financing
to the more common person? What would
make them care more than they already do?

4. We can show the scale of different donations
by equating donations to possible purchases
that candidates could make.
Create more than a message, create an
experience.

5. 3 Step Plan
-Viral mini site.
-Non-traditional outdoor signage.
-Social Network / Ad Placement.

6. followyourmoney.org

7. How To Implement
-Release Viral URL to web sites,
web logs, news and information sites
-facebook
-rvablog
-times dispatch
-washington post
-richmond business sense
-digg.com

8. How To Implement
Step 2 - Ad Implementation
-Non-traditional print campaign.
-Create physical representation of
‘transparency.’
-Target high traffic areas in Richmond
and Washington D.C.

14. How To Implement
Step 2 - Ad Implementation
Ad banners on websites
-Facebook
-Times Dispatch
-Washington Post
-The Onion

15. How To Implement
Step 3 - Maintain
Utilize existing social networks to
maintain contact.
-Facebook friend request add/approval
-Facebook bulletins, messages, status
-Twitter feed

16. What next?
Measure and Plan
Attaching analytics to the site will give
VPAP.org the ability to measure all
kinds of information that can be useful
for future development.

17. The End.
Thank you so much.