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Collaborative CR-Management
- 1. key to success Collaborative CR-Management Cost-benefit analysis and solution Christian Hocken ugnm08-2@dbis.rwth-aachen.de
- 2. Common difficulties Internal External Complex selling Reflection of outside conditions world within business organization Complex value-added chain Coordinated market cultivation Lack of communication
- 3. Economic benefits Higher prices through market knowledge Shortened time to market Well directed use of advertising efforts Optimized assignment of HR Improved acquisition of new customers Simplified market penetration
- 4. Potential customers Small companies without IT division Start-ups & spin-offs with limited budget Joint-ventures with defined time frame Vendors with lean organization
- 5. Advantages Tailor-made solution Simple and economic for specific integration in existing requirements and infrastructure markets Open standards High availability, through cooperation scalability and easy with open source maintainability projects
- 6. Our solution Web 2.0 empowered CRM- Framework Collaborative data management Simplified document access Mobile device support Platform independency Extendable & modular design
Editor's Notes
- <number>My Name is Christian HockenI‘m a member of group 2 in the Entrepreneurship and New Media labFeel free to send us an E-MailI’m pleased to give a talk tonight about Collaborative Customer-Relationship-Management<number>
- Interdependence of suppliers and customersOwn position in value-added chainMap process flows in own itEmployees don’t share same knowledge baseProblems become even more complicated through a lack of communication<number>
- Shortened time to market and faster product cycles<number>
- High technology sectorInnovative companies<number>
- We sell a service not a productSimple extensibility through well known APIs<number>
- Thanks for your attention. Please feel free to ask questions.If nobody likes to pose further questions I‘d like to hand over to our CTO Alexander Friesen who will present a juicy overview of our application.