slides for sales force sharing

1. FREE YOUR DIGITAL MARKETING:
CROSS THE MOBILE DIVIDE
Infinity Marketing Group An industry leading, full service ((m))Agency

3. Step1-Evaluating Your Mobile Presence

4. Mobile is Mission Critical:
Why your website is no longer enough

5. Life on the small screen: Optimize your
digital content for mobile delivery

6. Passing the Customer’s First Mobile Test

7. Location: the new Equation
¨ Win the physical proximity battle- Integrated map,
location based Search Listings
¨ Target with Customers Location Cues: (example-
appear as a listing at dog park if you sell goods or
services to dog owners)
¨ Location based referral- allow check ins so others
can see when their friends, associates use your
business.
¨ Build momentum- show check ins, crowd momentum,
birds of a feather association

8. Mobile Interactive Strategies: Enliven
the customer experience
Customer
s on mobi
not passiv le are do
ely obser ing,
ving
¨ According to an IBM report on multimedia
"There is general agreement among researchers that
people have short-term attention spans of about 20%
of what they hear, 40% of what they see and hear,
and 75% of what they see, hear, and do....

9. Social Media Tango: Let us handle it
¨ Social Media Presence: Provide the customer their
preferred choice of venue for interaction
¨ Social Media Reach: Be omnipresent
¨ Play by the unwritten rules of engagement: Or else.
¨ No live and learn: Make engaging worth their while,
every time.
¨ Keep it Relevant to the target.
¨ The persuasion for opt-in marketing mediums: a sacred
promise- the initial permission is the most crucial
message and offer you ever design and deliver upon.

10. Text (sms) marketing

12. Moblile Optimized Email Marketing
Concise
Readable
Appealing
Engaging
Action Driven
Native to mobile:
Seemless &
Integrated!!
See your response
rate grow wth
Embedded maps
Touch to call
completion

13. Risk Being Bold: Apps for Exposure
¨ Apps are opportunity
¤ As big as your imagination
n Create a Novel Experience to draw in customers
¤ Merging the Brand with recreation- gaming Apps
¤ Using App download avenue for exposure
n an uncrowded opportunity landscape
n The Defensible, Sustainable edge over your competition.

14. Apps: Customer Retention via
Customer Service!
¨ Delivering unprecedented application service
avenues and keeping your customers close to your
message- customer service apps deliver on both
¨ Witnes the cost savings and customer satisfatction
overnight.
¨ (insert portfolio link) example

15. Continuity is key: One agency, one
purpose
¨ Handing off social media, text message marketing,
mobile email to several providers comes at a cost
¤ Keep consistent, focused and on message
¤ Infinity offers breadth and depth in capability
& experience
We keep your goals in mind, working key mediums in
parallel throughout your campaigns -over an astonishing
array of mobile customer interactions.
One point of contact, one call delivers.
Let us scale our services to encompass your market
opportunities.