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Case studies.
United Nations: Global CSR report
The United Nations commissioned Wolfstar to undertake a study to
gauge which of the world‟s largest organisations were using social
media to communicate their corporate social media activity and
initiatives.

The initiative sought to understand which of the world‟s largest
companies were committing to a transparent dialogue around their
business practices in order to support the United Nations Office for
Partnerships in the furtherance of the Millennium Development
goals.

Wolfstar launched the report at Communciate Magazine‟s Social
Media in a Corporate Context conference in June 2011. The
keynote and findings were supported by a forum discussion
involving Wolfstar director Tim Sinclair, Will Kennedy (Senior
Programme Officer, United Nations Office for Partnerships), Merran
Wrigley (Cisco and ex-Sony Ericsson), Tim Johns (Fishburn
Hedges and ex-Unilever) and Peter Bull (HSBC).

Wolfstar will undertake the second UN Global CSR Report in
2012.
Sony Ericsson: Global social media strategy
                                             Wolfstar Consultancy has been Sony
                                             Ericsson‟s global social media agency of
                                             record since 2008 responsible for:
                                             •    Global social media strategy
                                             •    Corporate social media activity
                                             •    Online media relations
                                             •    Blogger outreach and events
                                             •    Content creation and distribution
                                             •    Social media guidelines, policies and
                                                  training
                                             •    Public relations support for marketing
                                                  communications product launches


              “A master class for companies to actually implement social media strategies”
              Somesso global corporate social media conference
Sony Ericsson: Xperia PLAY global launch
                        •   Launch of „PlayStation phone‟ – Sony Ericsson‟s flagship
                            product in 2011
                        •   World‟s first dynamic, real-time, social media newsroom
                        •   Every top target media published official content: BBC, The
                            Guardian, Engadget
                        •   News releases downloaded 2,000 times to 35,000 viewers
                            Wolfstar was responsible for all research, monitoring, strategic guidance, messaging,
                            online media relations and elements of the launch event, held on the eve of Mobile World
                            Congress in Barcelona.


                            Wolfstar Consultancy worked with a number of key agencies to create all campaign
                            content that fed both approved quotes and links directly to the journalists live-blogging at
                            the event. By publishing content in this way we were able to achieve a far greater level of
                            cut-through than would have otherwise been possible.



                                                 Sentiment:
                                                 Across all measures, the average sentiment ratio was 7:1.
                                                 Seven positive comments for every negative one.
Sony Ericsson: Jalou
• Launch of Jalou phone, partnership with Dolce & Gabbana
• Created highly stylised social media news release to
  promote YouTube commercial
• Extensive global online coverage achieved
• Beat CocaCola to win Communicate magazine Digital
  Impact Award 2010 for Best Multimedia Press Release

  _________________________________________________________________________

  To promote the Jalou, a TV commercial (TVC) was produced, but crucially no
  commercial airtime was booked and it was only released on YouTube.

  Wolfstar created a branded social media news release (SMNR) to promote the
  TVC and outreached it to key online mainstream media and global fashion and
  technology blogs.

  The TVC video was supplemented by a specially shot interview with the
  director and behind the scenes stills placed on photo sharing site Picassa.
  Extensive global online coverage was achieved and the campaign won the
  Digital Impact Award 2010 for Best Multimedia Press Release.
Sony Ericsson: Launch of Xperia
• Global launch of the Xperia X1, Sony Ericsson‟s
    first smartphone launched in partnership with
    Microsoft
•   More than 1.4 million mentions
•   258,000 visitors, 222% more than similar sites
•   Coverage in 192 different countries, speaking 111
    different languages
•   61st most viewed Science and Technology video
    of all time
    _______________________________________________________________________

    Wolfstar ran social media strategy and implementation for the global launch of the
    Xperia X1, Sony Ericsson‟s first smartphone launched in partnership with Microsoft.

    Wolfstar‟s blogger outreach campaign created the Xperiancers blogger resource
    centre which resulted in more than 1.4 million mentions and Almost ¾ million page
    views.
Phillips: World’s first multi-language
social media newsroom
•   Wolfstar created the world‟s first multi-language
    social media newsroom
•   Appointed by Philips to create a newsroom for
    the four countries in the Nordic region –
    Sweden, Denmark, Norway and Finland
•   Wolfstar designed and built a suite of four
    websites based on a single template
•   It also provided extensive training and support
    to the in-house corporate communications, IT
    and digital teams to enable them to use the
    new social media newsrooms
PayPal: Pizza Express iPhone app
•   Launch of PizzaExpress iPhone App
•   Became no.1 downloaded Lifestyle App in UK
•   “PizzaExpress” a worldwide trending Twitter topic
•   Over 50 articles published, including Daily Mail, Sunday
    Times, New York Times, MSN and BBC News
•   Winner of Best Multimedia Press Release at Digital
    Impact Awards 2011

    Wolfstar Consultancy project managed a social media
    campaign to support the launch of the new
    PizzaExpress iPhone app that enabled customers to
    pay in PizzaExpress restaurants via PayPal.

    Wolfstar created a Social Media News Release which
    featured news copy, video, images, and app                 Trending
    screenshots. Access to the SMNR was given to key           topic on
    contacts across national, tech, food and marketing         Twitter
    media.                                                     worldwide
PayPal: Facebook booster promotion
•   Drive PayPal UK‟s Facebook „Likes‟
•   183,320 new Likes created in under one month, increase
    of 9,735%
•   Estimated cost of each „Like‟ just £0.08
•   PayPal became a trending topic on Twitter
    --------------------------------------------------------------------------------------
    Wolfstar designed and built a shareable app to provide users with exclusive
    access to PayPal‟s Facebook wall, discount offers and entry into an iPad2
    prize draw.
    A wave of anticipation was created through chat with users on Facebook
    wall and PayPal‟s „Let‟s Talk‟ blog. Wolfstar also seeded competition on
    competition sites, forums and blogs and managed an email marketing
    campaign.




                                                                                             183,320              195,047
                                                                                             ⇑9,735%              Total Facebook likes
                                                                                             New Facebook likes
first direct: UK’s first social bank
•   UK‟s first financial social media newsroom
•   Visitors to press office increased from just five per week
    to 2,400
•   Number one ranking on Google News
•   Identified as an exemplar of industry Best Practice
•   Multiple digital award winner
    ______________________________________________________________________

    Wolfstar has provided strategic online public relations and social media
    consultancy to first direct since 2008. Together we created the UK‟s first social
    media newsroom for a financial services company.
    The first direct social media newsroom is acknowledged as an exemplar of best
    practice and is one of the most frequently cited case studies at social media and
    public relations conferences.
    Wolfstar‟s work for first direct has won numerous awards including:
               • CorpComms Digi Awards 2010 | Best Social Media Press Office |
                  Winner
               • Communicate Digital Impact Awards 2010 | Best Multimedia
                  Newsroom | Silver
               • DADI Awards 2010 | Best Use of Social Media | Highly Commended
first direct: Future of Banking
• Q&A sessions with First Direct CEO Matt Colebrook
• Live webchat with the three most influential banking
  innovation bloggers globally
• Held online with The Times and Reuters and feature
  in The Independent
• Twitter coverage reached 88,000 impressions
• A 300% increase in conversation

  Campaign designed to leverage new media channels to maximise traditional
  media coverage. A feature in The Independent was driven by a series of guest
  posts and a dedicated banking future channel on the Independent.co.uk
  website.

  Q&A sessions with First Direct CEO Matt Colebrook were arranged online with
  The Times and Reuters. The Times Q&A visible to the 200,000 readership. A
  live webchat was also organised with the three most influential banking
  innovation bloggers globally. Blog searches on “future of banking” returned
  three results on page one pointing to the activity.
BBC: Chuggington
•   UK‟s first mummy blogger meet up
•   80% of target bloggers attended
•   Number one program on iPlayer
•   Previews watched 215,000 times on YouTube
•   Chuggington sold into 140 markets

    Wolfstar engaged with online influencers to generate interest in BBC‟s
    Chuggington. Wolfstar organised the UK‟s first mummy blogger meet up.

    The event was held at the Movieum in London and representatives answered
    questions and introduce exclusive episodes. Bloggers were encouraged to
    bring their children so their reaction to the show could be judged first hand.

    Majority of bloggers attended the event and as a result the executive
    interview was watched more than 14,000 times.

    Chuggington became the most watch show on iPlayer before being sold into
    more than 140 markets worldwide.
Discovery Channel: Wartime London
•    Promote Harry Harris WWII documentary
•    Overall result was 410% more viewers than any other
     programmes in series - this was the ONLY promotion
•    Exclusive video clip watched 16,724 times from
     coverage gained on political blog
•    Story viewed 111,021 times
    _________________________________________________________________________

    Wolfstar provides social media and online public relations support to Discovery
    Networks Europe. Part of the role is to help increase viewers for specific programmes.
    To promote a documentary series on London in WWII the in-house team negotiated
    with the Mail on Sunday to give it exclusive pictures of a Nazi funeral in London.
    However, the Mail on Sunday then didn‟t run the story, which meant their was little time
    to get coverage before the programme aired.
    That same Sunday Wolfstar placed an exclusive video clip on Iain Dale‟s political blog
    knowing that it would secure both a direct audience and that journalists reading the
    blog might pick up the story and run it.
    The story appeared on the website of The Times, The Independent and Daily Mail, as
    well as ironically in the print version of the Daily Mail (by a different journalist who
    sourced it from the blog).
Discovery Channel: Dino Gangs

                                •    Promote Dino Gangs documentary
                                •    Discovery‟s first web chat via Facebook
                                •    Experts brought in from across the globe
                                •    Special science feature in The Guardian


                                The Dino Gangs campaign focused on driving potential
                                Discovery UK viewers to a live web-chat on Discovery UK‟s
                                Facebook page.

                                Dinosaur experts and bloggers from across the world were
                                recruited to take part in the chat to lend their knowledge to
                                the debate and drive additional traffic to the chat from their
                                blogs and twitter feeds.

                                Coverage appeared on The Guardian‟s Science Blog,
                                BeyondBONES and Love in the Time of Chasmosaurs.

                                In total 54 viewers took an active part in the 30 min chat
                                submitting a total of 34 questions.
NHS: Up For It
•   Social marketing campaign to reduce obesity amongst
    FE and HE students in Kirklees
•   Research indicated students would reject overt
    health messages so „nudge‟ strategy used
•   Wolfstar launched “Up For It” with a viral video
    competition asking students to submit their own
    active, healthy or cooking themed short videos
•   “Dance your Ass Off” event held in Huddersfield
    attracting over 300 students
•   James Martin hosted a special “Take on the
    Takeaway” event, with over 300 students attending
•   Media coverage achieved in regional press, on
    Calendar breakfast TV news
•   Responses showed that students would now think
    about eating more healthily and a high percentage
    said they would try healthy recipes at home
World Vision: Online public affairs
•   Public affairs campaign ran 100% online
•   Make UK‟s main political parties request meeting
•   Editorial secured on 90% of targeted political blogs
•   Webchat on The Independent website received more than
    60,000 unique visitors
•   Campaign succeeded in securing requests all three parties
    _________________________________________________________________________________


    The global development charity launched an international initiative on infant mortality
    and wanted to secure the support of a major government. It targeted the UK as it
    was in the run-up to a general election.
    The objective was to make one of the three main political parties request a meeting.
    Embargoed approach secured editorial on all mainstream media and political blogs.
    The campaign was supported by banner advertising targeted to appear on
    computers on networks with specific IP addresses e.g. Conservative Central Office.
    The online public affairs campaign succeeded in securing meeting requests from all
    three major parties.
World Vision: Growing for Change
•   Wolfstar worked with World Vision to take village veg competition
    global
•   UK gardeners submit oversized veg to online competition to raise
    awareness of malnutrition in Bolivia
•   Unique Wordpress platform built and outreached to key influencers
•   Campaign supported by Anthony Worrel-Thompson
•   Over 100 entrants and 2,000 site views
Silver Cross: Halo and Doodle
•   UK mummy blogger meet up
•   Promote two new products, Halo and Doodle,
    for Silver Cross
•   Reached out to key „mummy‟ bloggers and
    organised London launch event
•   Over 40 bloggers attended with their children
•   Silver Cross on hand to talk about new
    products and demonstrate
•   Following event 12 blog posts written and over
    123 comments
•   Seven of top ten Google blog search results
    directly from the campaign

                        “My thanks go to Silver Cross, my faith in the quality of your brand has been
                        restored and I'm really proud to own a British pushchair.” Being a Mummy
Yalp!: Yoghurt Lassi
• Wolfstar worked with Yalp! to launch their
  Yoghurt Lassi into Morrisons stores nationwide
• Campaign implemented combining traditional
  media relations, social media and promotions
• Blog built and Twitter created for Yalp to convey
  messages and engage with consumers.
• Product samples sent to national consumer
  magazines and media relations handled with
  trade press
• Online Flickr competition held
• Coverage achieved in key titles:
      • Yorkshire Post
      • The Grocer
      • Woman
• Product sales went beyond client expectations
Go Ape!
•   Blogger outreach campaign
•   Encourage interest in Go Ape! action days
•   Boost SEO for key search words such as “family”, “fun”
•   Increased online sales by 17%
    __________________________________________________________________

    Go Ape! wanted to increase its awareness to consumers searching for family
    activity days online. Wolfstar created a blogger outreach programme
    encouraging UK bloggers writing about days out, attractions, adventure and
    parenting to blogger meet ups with other like minded bloggers in their area.

    Wolfstar provided content including images, videos and site maps.
    Following the events Wolfstar monitored and engaged with the bloggers
    prolonging and amplifying discussion of Go Ape!.

    The activity created multiple blog posts and generated „buzz‟ on Twitter,
    subsequently online sales by 17%.
Contact Tim Sinclair.
                        tim@wolfstarpr.com
                        www.wolfstarpr.com
                      +44 (0)845 838 7282



         71 – 75 Shelton Street   Morwick Hall
         Covent Garden            Mortec Park
         London
                                  Leeds
         WC2H 9JQ
                                  LS15 4TA

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Wolfstar case studies

  • 2. United Nations: Global CSR report The United Nations commissioned Wolfstar to undertake a study to gauge which of the world‟s largest organisations were using social media to communicate their corporate social media activity and initiatives. The initiative sought to understand which of the world‟s largest companies were committing to a transparent dialogue around their business practices in order to support the United Nations Office for Partnerships in the furtherance of the Millennium Development goals. Wolfstar launched the report at Communciate Magazine‟s Social Media in a Corporate Context conference in June 2011. The keynote and findings were supported by a forum discussion involving Wolfstar director Tim Sinclair, Will Kennedy (Senior Programme Officer, United Nations Office for Partnerships), Merran Wrigley (Cisco and ex-Sony Ericsson), Tim Johns (Fishburn Hedges and ex-Unilever) and Peter Bull (HSBC). Wolfstar will undertake the second UN Global CSR Report in 2012.
  • 3. Sony Ericsson: Global social media strategy Wolfstar Consultancy has been Sony Ericsson‟s global social media agency of record since 2008 responsible for: • Global social media strategy • Corporate social media activity • Online media relations • Blogger outreach and events • Content creation and distribution • Social media guidelines, policies and training • Public relations support for marketing communications product launches “A master class for companies to actually implement social media strategies” Somesso global corporate social media conference
  • 4. Sony Ericsson: Xperia PLAY global launch • Launch of „PlayStation phone‟ – Sony Ericsson‟s flagship product in 2011 • World‟s first dynamic, real-time, social media newsroom • Every top target media published official content: BBC, The Guardian, Engadget • News releases downloaded 2,000 times to 35,000 viewers Wolfstar was responsible for all research, monitoring, strategic guidance, messaging, online media relations and elements of the launch event, held on the eve of Mobile World Congress in Barcelona. Wolfstar Consultancy worked with a number of key agencies to create all campaign content that fed both approved quotes and links directly to the journalists live-blogging at the event. By publishing content in this way we were able to achieve a far greater level of cut-through than would have otherwise been possible. Sentiment: Across all measures, the average sentiment ratio was 7:1. Seven positive comments for every negative one.
  • 5. Sony Ericsson: Jalou • Launch of Jalou phone, partnership with Dolce & Gabbana • Created highly stylised social media news release to promote YouTube commercial • Extensive global online coverage achieved • Beat CocaCola to win Communicate magazine Digital Impact Award 2010 for Best Multimedia Press Release _________________________________________________________________________ To promote the Jalou, a TV commercial (TVC) was produced, but crucially no commercial airtime was booked and it was only released on YouTube. Wolfstar created a branded social media news release (SMNR) to promote the TVC and outreached it to key online mainstream media and global fashion and technology blogs. The TVC video was supplemented by a specially shot interview with the director and behind the scenes stills placed on photo sharing site Picassa. Extensive global online coverage was achieved and the campaign won the Digital Impact Award 2010 for Best Multimedia Press Release.
  • 6. Sony Ericsson: Launch of Xperia • Global launch of the Xperia X1, Sony Ericsson‟s first smartphone launched in partnership with Microsoft • More than 1.4 million mentions • 258,000 visitors, 222% more than similar sites • Coverage in 192 different countries, speaking 111 different languages • 61st most viewed Science and Technology video of all time _______________________________________________________________________ Wolfstar ran social media strategy and implementation for the global launch of the Xperia X1, Sony Ericsson‟s first smartphone launched in partnership with Microsoft. Wolfstar‟s blogger outreach campaign created the Xperiancers blogger resource centre which resulted in more than 1.4 million mentions and Almost ¾ million page views.
  • 7. Phillips: World’s first multi-language social media newsroom • Wolfstar created the world‟s first multi-language social media newsroom • Appointed by Philips to create a newsroom for the four countries in the Nordic region – Sweden, Denmark, Norway and Finland • Wolfstar designed and built a suite of four websites based on a single template • It also provided extensive training and support to the in-house corporate communications, IT and digital teams to enable them to use the new social media newsrooms
  • 8. PayPal: Pizza Express iPhone app • Launch of PizzaExpress iPhone App • Became no.1 downloaded Lifestyle App in UK • “PizzaExpress” a worldwide trending Twitter topic • Over 50 articles published, including Daily Mail, Sunday Times, New York Times, MSN and BBC News • Winner of Best Multimedia Press Release at Digital Impact Awards 2011 Wolfstar Consultancy project managed a social media campaign to support the launch of the new PizzaExpress iPhone app that enabled customers to pay in PizzaExpress restaurants via PayPal. Wolfstar created a Social Media News Release which featured news copy, video, images, and app Trending screenshots. Access to the SMNR was given to key topic on contacts across national, tech, food and marketing Twitter media. worldwide
  • 9. PayPal: Facebook booster promotion • Drive PayPal UK‟s Facebook „Likes‟ • 183,320 new Likes created in under one month, increase of 9,735% • Estimated cost of each „Like‟ just £0.08 • PayPal became a trending topic on Twitter -------------------------------------------------------------------------------------- Wolfstar designed and built a shareable app to provide users with exclusive access to PayPal‟s Facebook wall, discount offers and entry into an iPad2 prize draw. A wave of anticipation was created through chat with users on Facebook wall and PayPal‟s „Let‟s Talk‟ blog. Wolfstar also seeded competition on competition sites, forums and blogs and managed an email marketing campaign. 183,320 195,047 ⇑9,735% Total Facebook likes New Facebook likes
  • 10. first direct: UK’s first social bank • UK‟s first financial social media newsroom • Visitors to press office increased from just five per week to 2,400 • Number one ranking on Google News • Identified as an exemplar of industry Best Practice • Multiple digital award winner ______________________________________________________________________ Wolfstar has provided strategic online public relations and social media consultancy to first direct since 2008. Together we created the UK‟s first social media newsroom for a financial services company. The first direct social media newsroom is acknowledged as an exemplar of best practice and is one of the most frequently cited case studies at social media and public relations conferences. Wolfstar‟s work for first direct has won numerous awards including: • CorpComms Digi Awards 2010 | Best Social Media Press Office | Winner • Communicate Digital Impact Awards 2010 | Best Multimedia Newsroom | Silver • DADI Awards 2010 | Best Use of Social Media | Highly Commended
  • 11. first direct: Future of Banking • Q&A sessions with First Direct CEO Matt Colebrook • Live webchat with the three most influential banking innovation bloggers globally • Held online with The Times and Reuters and feature in The Independent • Twitter coverage reached 88,000 impressions • A 300% increase in conversation Campaign designed to leverage new media channels to maximise traditional media coverage. A feature in The Independent was driven by a series of guest posts and a dedicated banking future channel on the Independent.co.uk website. Q&A sessions with First Direct CEO Matt Colebrook were arranged online with The Times and Reuters. The Times Q&A visible to the 200,000 readership. A live webchat was also organised with the three most influential banking innovation bloggers globally. Blog searches on “future of banking” returned three results on page one pointing to the activity.
  • 12. BBC: Chuggington • UK‟s first mummy blogger meet up • 80% of target bloggers attended • Number one program on iPlayer • Previews watched 215,000 times on YouTube • Chuggington sold into 140 markets Wolfstar engaged with online influencers to generate interest in BBC‟s Chuggington. Wolfstar organised the UK‟s first mummy blogger meet up. The event was held at the Movieum in London and representatives answered questions and introduce exclusive episodes. Bloggers were encouraged to bring their children so their reaction to the show could be judged first hand. Majority of bloggers attended the event and as a result the executive interview was watched more than 14,000 times. Chuggington became the most watch show on iPlayer before being sold into more than 140 markets worldwide.
  • 13. Discovery Channel: Wartime London • Promote Harry Harris WWII documentary • Overall result was 410% more viewers than any other programmes in series - this was the ONLY promotion • Exclusive video clip watched 16,724 times from coverage gained on political blog • Story viewed 111,021 times _________________________________________________________________________ Wolfstar provides social media and online public relations support to Discovery Networks Europe. Part of the role is to help increase viewers for specific programmes. To promote a documentary series on London in WWII the in-house team negotiated with the Mail on Sunday to give it exclusive pictures of a Nazi funeral in London. However, the Mail on Sunday then didn‟t run the story, which meant their was little time to get coverage before the programme aired. That same Sunday Wolfstar placed an exclusive video clip on Iain Dale‟s political blog knowing that it would secure both a direct audience and that journalists reading the blog might pick up the story and run it. The story appeared on the website of The Times, The Independent and Daily Mail, as well as ironically in the print version of the Daily Mail (by a different journalist who sourced it from the blog).
  • 14. Discovery Channel: Dino Gangs • Promote Dino Gangs documentary • Discovery‟s first web chat via Facebook • Experts brought in from across the globe • Special science feature in The Guardian The Dino Gangs campaign focused on driving potential Discovery UK viewers to a live web-chat on Discovery UK‟s Facebook page. Dinosaur experts and bloggers from across the world were recruited to take part in the chat to lend their knowledge to the debate and drive additional traffic to the chat from their blogs and twitter feeds. Coverage appeared on The Guardian‟s Science Blog, BeyondBONES and Love in the Time of Chasmosaurs. In total 54 viewers took an active part in the 30 min chat submitting a total of 34 questions.
  • 15. NHS: Up For It • Social marketing campaign to reduce obesity amongst FE and HE students in Kirklees • Research indicated students would reject overt health messages so „nudge‟ strategy used • Wolfstar launched “Up For It” with a viral video competition asking students to submit their own active, healthy or cooking themed short videos • “Dance your Ass Off” event held in Huddersfield attracting over 300 students • James Martin hosted a special “Take on the Takeaway” event, with over 300 students attending • Media coverage achieved in regional press, on Calendar breakfast TV news • Responses showed that students would now think about eating more healthily and a high percentage said they would try healthy recipes at home
  • 16. World Vision: Online public affairs • Public affairs campaign ran 100% online • Make UK‟s main political parties request meeting • Editorial secured on 90% of targeted political blogs • Webchat on The Independent website received more than 60,000 unique visitors • Campaign succeeded in securing requests all three parties _________________________________________________________________________________ The global development charity launched an international initiative on infant mortality and wanted to secure the support of a major government. It targeted the UK as it was in the run-up to a general election. The objective was to make one of the three main political parties request a meeting. Embargoed approach secured editorial on all mainstream media and political blogs. The campaign was supported by banner advertising targeted to appear on computers on networks with specific IP addresses e.g. Conservative Central Office. The online public affairs campaign succeeded in securing meeting requests from all three major parties.
  • 17. World Vision: Growing for Change • Wolfstar worked with World Vision to take village veg competition global • UK gardeners submit oversized veg to online competition to raise awareness of malnutrition in Bolivia • Unique Wordpress platform built and outreached to key influencers • Campaign supported by Anthony Worrel-Thompson • Over 100 entrants and 2,000 site views
  • 18. Silver Cross: Halo and Doodle • UK mummy blogger meet up • Promote two new products, Halo and Doodle, for Silver Cross • Reached out to key „mummy‟ bloggers and organised London launch event • Over 40 bloggers attended with their children • Silver Cross on hand to talk about new products and demonstrate • Following event 12 blog posts written and over 123 comments • Seven of top ten Google blog search results directly from the campaign “My thanks go to Silver Cross, my faith in the quality of your brand has been restored and I'm really proud to own a British pushchair.” Being a Mummy
  • 19. Yalp!: Yoghurt Lassi • Wolfstar worked with Yalp! to launch their Yoghurt Lassi into Morrisons stores nationwide • Campaign implemented combining traditional media relations, social media and promotions • Blog built and Twitter created for Yalp to convey messages and engage with consumers. • Product samples sent to national consumer magazines and media relations handled with trade press • Online Flickr competition held • Coverage achieved in key titles: • Yorkshire Post • The Grocer • Woman • Product sales went beyond client expectations
  • 20. Go Ape! • Blogger outreach campaign • Encourage interest in Go Ape! action days • Boost SEO for key search words such as “family”, “fun” • Increased online sales by 17% __________________________________________________________________ Go Ape! wanted to increase its awareness to consumers searching for family activity days online. Wolfstar created a blogger outreach programme encouraging UK bloggers writing about days out, attractions, adventure and parenting to blogger meet ups with other like minded bloggers in their area. Wolfstar provided content including images, videos and site maps. Following the events Wolfstar monitored and engaged with the bloggers prolonging and amplifying discussion of Go Ape!. The activity created multiple blog posts and generated „buzz‟ on Twitter, subsequently online sales by 17%.
  • 21. Contact Tim Sinclair. tim@wolfstarpr.com www.wolfstarpr.com +44 (0)845 838 7282 71 – 75 Shelton Street Morwick Hall Covent Garden Mortec Park London Leeds WC2H 9JQ LS15 4TA