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Unstructured Content – Debunking the Myth Chris Walker Senior Principal Consultant ARMA Switzerland – Basel CH 29 November, 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<Insert Picture Here> ARMA Switzerland – Basel CH 29 November, 2011
This is about business, not IT Address business issues before technology ARMA Switzerland – Basel CH 29 November, 2011
<Insert Picture Here> Unstructured  Content -  There’s no such thing ARMA Switzerland – Basel CH 29 November, 2011
What is structure? ,[object Object],[object Object],[object Object],[object Object],ARMA Switzerland – Basel CH 29 November, 2011
Dear Santa This has structure Vendor Order Customer ARMA Switzerland – Basel CH 29 November, 2011
What is this? If you’re a Laplander or Innu it’s food, clothing, transport. If you’re a child it’s a symbol of Christmas. ,[object Object],[object Object],ARMA Switzerland – Basel CH 29 November, 2011
What’s new in storing & describing our stuff? Better, more precise descriptions of our stuff. ARMA Switzerland – Basel CH 29 November, 2011 NB: storage isn’t actually cheap
What’s new in finding & retrieving our stuff? We’ve got better tools, there’s more stuff and we want it, faster. ARMA Switzerland – Basel CH 29 November, 2011
<Insert Picture Here> Enterprise  Content Management Doesn’t Really Exist ARMA Switzerland – Basel CH 29 November, 2011
What’s E about it? ARMA Switzerland – Basel CH 29 November, 2011 Mostly silo’d, hardly for everyone, forget about LOB integration
What did you do with that ECMS you bought? ARMA Switzerland – Basel CH 29 November, 2011 Typically point or dept sol’n, no one else knows what’s happening
<Insert Picture Here> Putting the  Enterprise  in Content Management ARMA Switzerland – Basel CH 29 November, 2011
Breadth & depth To achieve the E you need to go broad and deep. ARMA Switzerland – Basel CH 29 November, 2011
I’ve got connections ARMA Switzerland – Basel CH 29 November, 2011
Push, don’t pull Get the content to me, don’t make me come and get it. ARMA Switzerland – Basel CH 29 November, 2011
<Insert Picture Here> Not Discussed, but  Really  Important ARMA Switzerland – Basel CH 29 November, 2011
I haven’t forgotten … ARMA Switzerland – Basel CH 29 November, 2011 cloud social governance systems of record systems of engagement mobile standards …  neither should you.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<Insert Picture Here> References & Inspiration ARMA Switzerland – Basel CH 29 November, 2011
Let’s Chat ,[object Object],[object Object],[object Object],[object Object],ARMA Switzerland – Basel CH 29 November, 2011
 
The preceding is intended to outline our general product direction. It is intended for information purposes only,  and may not be incorporated into any contract. It is  not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features  or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Debunking the myth of unstructured content

  • 1.  
  • 2. Unstructured Content – Debunking the Myth Chris Walker Senior Principal Consultant ARMA Switzerland – Basel CH 29 November, 2011
  • 3.
  • 4. This is about business, not IT Address business issues before technology ARMA Switzerland – Basel CH 29 November, 2011
  • 5. <Insert Picture Here> Unstructured Content - There’s no such thing ARMA Switzerland – Basel CH 29 November, 2011
  • 6.
  • 7. Dear Santa This has structure Vendor Order Customer ARMA Switzerland – Basel CH 29 November, 2011
  • 8.
  • 9. What’s new in storing & describing our stuff? Better, more precise descriptions of our stuff. ARMA Switzerland – Basel CH 29 November, 2011 NB: storage isn’t actually cheap
  • 10. What’s new in finding & retrieving our stuff? We’ve got better tools, there’s more stuff and we want it, faster. ARMA Switzerland – Basel CH 29 November, 2011
  • 11. <Insert Picture Here> Enterprise Content Management Doesn’t Really Exist ARMA Switzerland – Basel CH 29 November, 2011
  • 12. What’s E about it? ARMA Switzerland – Basel CH 29 November, 2011 Mostly silo’d, hardly for everyone, forget about LOB integration
  • 13. What did you do with that ECMS you bought? ARMA Switzerland – Basel CH 29 November, 2011 Typically point or dept sol’n, no one else knows what’s happening
  • 14. <Insert Picture Here> Putting the Enterprise in Content Management ARMA Switzerland – Basel CH 29 November, 2011
  • 15. Breadth & depth To achieve the E you need to go broad and deep. ARMA Switzerland – Basel CH 29 November, 2011
  • 16. I’ve got connections ARMA Switzerland – Basel CH 29 November, 2011
  • 17. Push, don’t pull Get the content to me, don’t make me come and get it. ARMA Switzerland – Basel CH 29 November, 2011
  • 18. <Insert Picture Here> Not Discussed, but Really Important ARMA Switzerland – Basel CH 29 November, 2011
  • 19. I haven’t forgotten … ARMA Switzerland – Basel CH 29 November, 2011 cloud social governance systems of record systems of engagement mobile standards … neither should you.
  • 20.
  • 21.
  • 22.  
  • 23. The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Notas do Editor

  1. This post goes with this section: http://christianpwalker.wordpress.com/2011/08/29/mythical-beasties/
  2. We use the word structure to mean “properties” Everything has properties, it always has We talk about “structure” because IT has taken over from business Get folks to “label” the item.
  3. If you can identify object properties sufficiently to achieve business outcomes, it has structure
  4. Context is critical Context is defined by the consumer / viewer We all apply properties according to our reality – we always have, we always will
  5. More precise descriptions of content Describe from multiple PoV’s Store it once – duplication / redundancy for performance &amp; business continuity only
  6. Tools are better There is more to deal with Biggest change is expectations
  7. This is the relevant blog post: http://christianpwalker.wordpress.com/2011/07/25/ecm-for-unstructured-content-only-no-way/
  8. Most content is silo’d by dept / workgroup / region etc. Integration to LOB apps does not exist on a wide scale
  9. Most ECM implementations are point or departmental Nothing wrong with that, but don’t label it as E In reality the E refers to who owns the content (the Enterprise)
  10. This is the relevant blog post: http://christianpwalker.wordpress.com/2011/09/27/come-together/
  11. Managing content needs to extend across the organization (breadth) Content stored in LOB systs and all repositories needs to be managed (deep) Accommodate multiple Points of view w/out duplication
  12. Integration between all systems is key CMIS limited to CMS’s Device &amp; location don’t matter
  13. Content consumers need their content when, where, and how they need it. Understand the context to proactively have content waiting
  14. All need to be addressed All impact or are impacted by structure