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1. Your Unified Schedule: Integrating
Social Media Marketing and Online
Marketing

2. As the last few days of 2011 come to a
festive end, social marketers are
considering the implications of their
future marketing strategies for 2012.
One thing is clear – all online
marketing has become inherently
social.

3. To continue to keep your social
marketing and online marketing
pursuits separate is the old mindset. In
2012, we’re looking ahead to a
combined strategy that includes all
selling and promotion online.

4. Transforming Marketing into Social
Marketing

5. Internet marketing often includes
older forms of online selling, like
email, list building, opt-in pages,
product creation, affiliate package
creation and advertising. But what if I
told you that all of these should be
integrated into your social campaign
next year?

6. The distinction between traditional
selling online and social marketing is
fading. They are now equally
responsible for your business success.

7. What does this mean for your
business? It means that you have to
factor social selling into your online
marketing pursuits. You need to
streamline and modernize the social
sales process in an online marketing
context. Most of all, it means
integrating your online selling into
your social media schedule.

8. Creating Your All-In-One Schedule

9. Your approach to selling in 2012 needs
to change – with one unified social
selling campaign. Essentially, features
of selling, like your email list, or your
affiliate program – need to become
social. These processes feed each
other and will strengthen your overall
marketing campaigns online. It would
be a mistake to keep the two forms of
selling separate, going into the new
year.

10. To create your all-in-one social
schedule is going to take time and
planning. To begin, think about your
current online marketing ventures.
How can you make them social? How
can you integrate them into your social
selling mechanism? Are you utilizing all
forms of social media to promote your
online sales techniques?

11. Create one long, detailed schedule,
listing your main selling platforms and
your secondary sales platforms.
Beneath each of them, list exactly how
you plan to use these platforms to
make money. If it helps, create single
pages – where you can map out your
strategy in ‘mindmap’ format.

12. For example, your email list should
contain a host of social elements,
including buttons, snippets from your
community, social competitions, social
reporting and it should be promoted
on your social pages. Create Facebook
updates, Google+ updates, Twitter
posts and LinkedIn announcements
that promote your email list.

13. Online Marketing is now Social
Marketing

14. Once you’ve completed your new
schedule, managing it should be easier
as your online selling goals are united.
Assign importance to various
techniques, and don’t forget to use all
of your social tricks to improve every
last feature of your ‘normal’ selling
schedule.

15. Get to work unifying your selling
schedule and move away from those
old, outdated selling techniques of
yesteryear. Content marketing, online
marketing and social marketing are all
the same thing, with the same goals.
It’s time to unite your priorities and
reach for more in 2012!

16. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

17. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

18. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

19. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com