http://www.smmulive.com/register - Google Vs Facebook Waging a Social War - Social Media Marketing social media,facebook,google+,social media marketing,social media management company

1. Google Vs Facebook: Waging a Social
War

2. Everyday, we see headlines talking
about this pending social apocalypse
between Google and Facebook.
Experts are hurrying to add in their
opinions, fueling even more
competition between the two social
companies. But what is going to
happen? Which company will survive?
Is the really the end of an era? Let’s
find out.

3. What The Experts Are Saying

4. The core argument seems to be over
the advertising revenue that each
company will generate over the next
decade. Forbes has announced that
2012 will be a crucial year for both of
these enormous companies.

5. They are going ‘head-to-head,’ each of
them bent on dominating the internet
in the future. We’ve seen Facebook
branching out recently, and Google
making massive changes in their social
strategies.

6. So where do we stand right now?
Experts say, Google ‘owns’ the
internet. Considering the fact that
more people spend time on Facebook,
than they do on Google+, that’s a bold
statement to make. It’s sort of like
comparing white toast, to whole
wheat toast. Facebook is white toast,
the preferred choice. But Google is
more nutritious, and has wider
functionality than Facebook.

7. But people will always prefer white
toast, even though they know whole
wheat is better for them. And that’s
the battle that’s going on right now.
It’s highly confusing, and even more
speculative. No one really knows
what’s going to happen, or who is
going to win this ‘war.’ Some might
even argue that there is no war, it’s
just hype perpetrated by face value
opinion.

8. Constant Improvement and
Development

9. Does improvement, expansion and
development mean war? When two
companies use each other to inspire
new ideas and better technology – is it
a struggle for dominance? And why
can’t there be room for both of these
companies on the internet? I think
experts are forgetting the scope of the
problem. They are arguing that one
company will prevail over the other.

10. This may not be the case at all.
Instead, we could see a larger division
between Google, Facebook and
everyone else. These two companies
will pull ahead, and leave others
behind. If they really believe in the
ideals behind social sharing, then they
can’t be engaged in this battle. In the
social world, there is no competition.

11. So, we’re faced with a new problem. If
one of these companies does succeed
in ruining the other – they will have
established themselves as an ‘anti-
social’ company. The outcry on the
internet would be substantial. Waging
a social war of this magnitude is not
only extremely public, but extremely
vulnerable to the opinions of everyone
using the internet. And at the end of
the day, people control that.

12. Advice To The Big Corporates

13. Enough with the constant jabbing, and
snide comments about each other’s
companies. People love being on
Facebook. They also love using Google
and Google+. The more tech you
develop and launch, the more people
will like you. But it doesn’t have to be
an all out war. This is just ridiculous.

14. The internet will never belong to a
single company. It belongs to the
people that use it. Right now, people
will use a lot of tools, sites and
companies. There’s enough room for
everyone. The internet is like the
universe. There might be some
dominant planets, but they don’t
influence who comes or goes in space.

15. Google and Facebook need to
remember who they are doing this for.
Social marketing is more than money.
And if one company does win, it will
be because they remember that they
owe their livelihood to real users.

16. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

17. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

18. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
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19. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com