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7 Effective Ways To Raise Your Search
            Engine Ranking
These days it’s not enough to have a
web presence, you need to be ranking
    for the best search terms in your
   niche. If your business website has
  been struggling to get onto the first
 three pages of Google, we have some
great tips for you. Best of all, these tips
 are all based on social media, and are
    easy to integrate into your online
            marketing strategy.
#1: Add a Blog To Your Website
Google is mad about fresh content,
which is why static websites that don’t
have blogs, don’t rank well. You need a
blog on your business website domain,
 so that you can add new content to it
  on a daily basis. Google will see that
 your site has nice new content all the
  time, and automatically boosts your
                 ranking.
#2: Include Keywords in Your Blog
              Posts
What’s better than fresh content?
 Fresh content with great keywords!
 Whenever you publish a new post,
make sure that it’s optimized for the
  search engines. Use high and low
  competition keywords, to attract
people to your blog. Use your Google
   keyword tool for research, or a
WordPress plugin like Inbound Writer.
    Both will help you rank like a
             champion!
#3: Write For Links
For a triple whammy, write posts that
   you know will get linked to by top
ranking blogs and websites. These are
 called ‘link-bait’ posts, and are edgy,
 controversial or very interesting. The
  easiest way to do this, is to write a
  blog based on someone else’s blog,
     credit them for it and invite a
                response.
#4: Use Google Places and Optimize It
Sign up for Google Places and use the
 code on your website. When you’re
  going through the descriptions, use
  the right keywords to increase your
   chances of being found in general
searches. Always include your location
in the keywords, and track your clicks.
Adapt your keywords as needed based
on the free analytics Google provides.
#5: Optimize Your LinkedIn Page
If you need your business to be on the
first page of Google, create a LinkedIn
  page for it, and optimize. Do this by
  carefully inserting great keywords in
 the information section of your page.
 Be sure to include links to your other
social media pages, and your business
 website here for an additional boost.
#6: Youtube Videos on Your Website
Youtube is the second largest search
engine in the world, and it’s owned by
    Google. Post business videos to
  Youtube, then embed them on your
   business website. You’ll get more
traffic coming from Youtube, and more
 traffic going to your Youtube page It’s
   a win-win! Remember to optimize
    each video title, description and
        keywords for best results.
#7: Internal Linking Power
Need to get your pagerank up? Work
 on your internal link network. That
 means create a network of links on
 your business website that leads to
other pages. People will spend more
  time on your site, you’ll get more
traffic, and Google will rank your site
        higher than ever before.
Social Media Marketing University
(SMMU) is the creation of John Paul
 Souza, a serial entrepreneur who's
 held senior managerial positions at
 Banc America Capital Management
Group and JP Morgan Chase. Serving
      marketing professionals,
entrepreneurs and corporations,
SMMU differentiates itself by offering
  hands-on training from hands-on
experts who are actively applying their
     skills on real-world projects.
SMMU was recently honored as one of
 the top 5 finalists by the leading blog
    site, Mashable, as one of the top
  provider of social media services for
  businesses. The firm has earned the
   title of "most trusted social media
     firm" with over 900 unsolicited
              testimonials.
For more information about social
media webinars and social media
    online courses, please visit
http://www.socialmediamarketinguniversity.com

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7 Effective Ways to Raise Your Search Engine Ranking - Social Media

  • 1. 7 Effective Ways To Raise Your Search Engine Ranking
  • 2. These days it’s not enough to have a web presence, you need to be ranking for the best search terms in your niche. If your business website has been struggling to get onto the first three pages of Google, we have some great tips for you. Best of all, these tips are all based on social media, and are easy to integrate into your online marketing strategy.
  • 3. #1: Add a Blog To Your Website
  • 4. Google is mad about fresh content, which is why static websites that don’t have blogs, don’t rank well. You need a blog on your business website domain, so that you can add new content to it on a daily basis. Google will see that your site has nice new content all the time, and automatically boosts your ranking.
  • 5. #2: Include Keywords in Your Blog Posts
  • 6. What’s better than fresh content? Fresh content with great keywords! Whenever you publish a new post, make sure that it’s optimized for the search engines. Use high and low competition keywords, to attract people to your blog. Use your Google keyword tool for research, or a WordPress plugin like Inbound Writer. Both will help you rank like a champion!
  • 8. For a triple whammy, write posts that you know will get linked to by top ranking blogs and websites. These are called ‘link-bait’ posts, and are edgy, controversial or very interesting. The easiest way to do this, is to write a blog based on someone else’s blog, credit them for it and invite a response.
  • 9. #4: Use Google Places and Optimize It
  • 10. Sign up for Google Places and use the code on your website. When you’re going through the descriptions, use the right keywords to increase your chances of being found in general searches. Always include your location in the keywords, and track your clicks. Adapt your keywords as needed based on the free analytics Google provides.
  • 11. #5: Optimize Your LinkedIn Page
  • 12. If you need your business to be on the first page of Google, create a LinkedIn page for it, and optimize. Do this by carefully inserting great keywords in the information section of your page. Be sure to include links to your other social media pages, and your business website here for an additional boost.
  • 13. #6: Youtube Videos on Your Website
  • 14. Youtube is the second largest search engine in the world, and it’s owned by Google. Post business videos to Youtube, then embed them on your business website. You’ll get more traffic coming from Youtube, and more traffic going to your Youtube page It’s a win-win! Remember to optimize each video title, description and keywords for best results.
  • 16. Need to get your pagerank up? Work on your internal link network. That means create a network of links on your business website that leads to other pages. People will spend more time on your site, you’ll get more traffic, and Google will rank your site higher than ever before.
  • 17. Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management Group and JP Morgan Chase. Serving marketing professionals,
  • 18. entrepreneurs and corporations, SMMU differentiates itself by offering hands-on training from hands-on experts who are actively applying their skills on real-world projects.
  • 19. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  • 20. For more information about social media webinars and social media online courses, please visit http://www.socialmediamarketinguniversity.com