The no-bullshit IN-YOUR-FACE guide to GROWING inbound leads to your business. This sassy guide tells you thinks YOU ALREADY KNOW in ways SLIGHTLY DIFFERENT to what you have heard before!

1. It's TURBO-CHARGE Thursday
for your digital marketing strategy
The no-bullshit IN-YOUR-FACE guide to
GROWING inbound leads to your business.
This sassy guide tells you thinks YOU ALREADY
KNOW in ways SLIGHTLY DIFFERENT to
what you have heard before!

2. “How many times did you go to the bathroom
today? That's how often you should be
publishing new content”

3. Publishing Frequency (Note: this slide isn't
funny)

Frequency of publishing is really important. The top
content marketers are publishing constantly. HubSpot
posted 6 valuable blogs yesterday and they get most
of their business from content marketing.

The best inbound lead marketers are Tweeting,
Pinning, Posting and sending all the time: sharing their
content and others. They are seen as thought leaders
because they are thinking and talking constantly.

Frequent publishing gets Google excited: crawling all
over you, and trusting what you have to say.

4. “I'll let you in on a little secret, there is no
GoogleBot – it is just Matt Cutts,
browsing the internet really quickly”

Do not mess with Matt Cutts, he can
tell when you do.

If you don't try and manipulate Matt
Cutts and write valuable content
designed for readers like him, he will
reward you handsomely.

Content written for humans to learn
from and enjoy can be shared in
many other places too: social media,
newsletters, eBooks, white papers
(Pictured above: Matt Cutts)

5. Here are some statistics that I
stole from the internet

61% of people are more
likely to buy from a company
that provides custom content

77% of people believe that a
company that shares custom
content is interested in
building quality relationships

73% of people prefer to get
information about a company
through a series of articles
rather than traditional
advertising

Source: http://www.jasonfox.me/15-content-management-statistics/

Favorite Sauce: Tomato
(Pictured above: statistics connoisseurs)
CONCLUSION: WRITE CONTENT.
What an insightful SlideShare this is!

6. Content marketing doesn't just
mean on your own website
Here are some other forms of content that you can
and should be producing:

Informed and thoughtful posts on forums and blogs, with a link back to
your website.

Answers on your subject area on sites like Quora, Yahoo Answers and
Hacker News.

Podcast, videos, photography and other content which educates,
interests and engages your target audience. People are engaging with
these forms of media every say – make sure it is yours.

Tools, code, models and other technical or business materials that your
target audience needs or is unaware of. Be a trusted source of
knowledge in your industry.

7. Yesterday was Thursday
Videos absolutely,
unequivocally,
positively work.
Rebecca black had
dreams of being a
fish monger before
her video went viral.

8. Rebecca Black knows what she is
doing. Ignore her at your peril.
Videos are a way of pumping knowledge into your customer's
bodies through their ears and eyes:

People are watching because they are excited by the prospect of
growing their business and because they like the subject matter
and it entertains and informs them.

By watching, they are acknowledging that what you are saying is
important. They are trading the irreplaceable resource of their
time with the knowledge that you are presenting to them.

You have a unique opportunity to sell your way of thinking in
every video your share with your target market.

9. Content generation ideas that Steve Jobs
doesn't want you to know about

Review a product or service in your industry (and get a link back).

Consolidate and summarize presentations and materials from other
sources.

Record yourself talking about a subject area and have what you say
transcribed and edited.

Interview people who work in your industry and make notes of what
they have to say.

Make a video of you talking about the subject of one or more of your
articles and expanding on your points. You can then link to this on
YouTube and the article itself.

Write case studies of your best clients and share their stories.

10. Have a wow & GREAT day
You might be
wondering what have
a wow & great day
means. Me too.
Someone tweeted
that to me earlier.
What a weirdo.
(P.S. Go and write
some content!)

11. To visit
About the Author

Chris Sharkey

http://www.chrissharkey.com

@chrissharkey
About Bislr
Bislr is a content marketing
platform that has everything
you need to grow your
business and generate leads.
Read our content and watch
our videos at
http://www.bislr.com