3. Cultural Elements & Levers
Cultural Elements
Shared Experiences & Beliefs
Typical Cultural Levers
Setting The Stage:
• Obtain Leadership Commitment
• Leadership defines the new culture
Launching the New Culture:
• Create a campaign video
• Refresh the Values (look and feel at minimum)
• Teach everyone the same knowledge or skill
• Implement a workshop or training session
• Create a committee to purge off-brand items
• Integrate cultural elements in communications
Embedding the Culture Long-term:
• Regular CEO and leader communications
• Refresh New Hire Orientation
• Link Performance Goals to company strategy
• Define Leading Change as a key competency
• Create a recognition program tied to culture
• Integrate culture into engagement survey
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3
5. Building the Coalition for Change
• Create culture strategy
• Identify cultural levers
• Build & execute project plans
• Engage extended team
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Key Party
Executive Committee
Communications Learning & Development
Org Development Talent Acquisition
PR Business Operations
Responsibilities
• Define the desired culture
• Ultimate oversight of project
Project Steering Committee
• Determine guiding culture model
• Approve budget / any costs
• Ensure project goals are met
Core Project Team
Extended Project Team
HR Business Partners
Business Culture Champions
• Identify additional levers
• Engage/support broader company
• Provide ongoing feedback
Marketing
6. Companies who do culture change
Partners in Leadership
Culture Track Training
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The Culture Works
Keynote and Culture Trainings
http://adriangostick.com/speaking/all-in-creating-a-culture-of-buy-in-and-belief/ http://www.ozprinciple.com/culture/description/
Gagen MacDonald
Culture Change Approach
http://www.gagenmacdonald.com/culture/culture-change/
http://www.bain.com/consulting-services/
organization/performance-culture.aspx