4. Designing for the user “ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose ” Charles Eames - designer
5. Designing for the user: User Centered Design images technology copywriting promotions Up-sells/cross-sells video offers User generated content
6. Designing for the user: User Centered Design Business needs Merchandising / content User goals
18. UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines
19. UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp
20. UCD techniques: writing for the user on the web Attention grabbing – For both user’s and Search engines Brevity – Short and sharp Clarity – Crystal clear & customer focused
30. Keep the user at the centre of every design decision on your site and always think about their goals . . . . . . because the user is your revenue stream
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