2. Lead Generation
We are a group of creative people. We
generate leads in a connected world.
3. Our Process
Creative
Design/Strategy
Content Strategy.
Web Design.
Branding.
Video & Photography
Conversion Optimization
Digital Marketing
Drive Traffic
Paid Search Marketing
SEO & Search Media
Social Media
Email & CRM
Technology
Digital Experiences
User Interface
Online Sales Funnel
Mobile Responsive
eCommerce
4. Our Work
What we’ve done.
With every year of
experience our
awesomeness keeps
increasing.
6. The Goal.
We partnered with Trex to
grow the brand online.
Including a new response
website. The sales goal
was $2m per month and
we reached $1.7m by Q3.
Chart: We started with a ad spend of
$20k/mo which eventually grew to
over $100k/mo
$100k
$2M
$1.7M
7. Conversion Strategy + Sales Funnel
We made it easier for the customer to shop by style and
size. And we connected customers with their installer
network, generating leads and driving sales.
8.
9. The Strategy.
Drive traffic from Google Adwords &
Google organic search results. Integrate
site with Pinterest (home improvement
ideas) to increase social signals.
10. The Results.
#1 rankings on Google for targeted search
terms driving significant traffic to the site.
18. Olukai
We partnered with OluKai
to create a responsive
eCommerce website
design with integrated
digital marketing.
19. Vision + Honor
Inspired by the founder’s vision we developed a brand
story online that would honor the brand’s history and stay
true to the founder’s philosophy.
20.
21.
22. The Challenge.
eCommerce websites make it
difficult to replicate the feeling of
actually picking up, holding, and
trying on a product.
23. The Solution.
Large imagery to
enhance the
important details
like the rich
textures of the
materials.
Along with lifestyle
imagery and
storytelling to
portray the brand
story and build
value.
24.
25. Mobile First.
We developed an advanced dealer
locator that pin-points the user’s
exact location when using a mobile
phone. It lists the closest retailers in
order to help drive foot traffic to
OluKai’s stores.
34. The Strategy.
We launched a digital campaign to promote their new
Chicken Breast Jerky Treats. We used social media to
engage fans with a grassroots approach to sharing content.
35. Microsite.
A home for social content, promotions,
product information, and the central
hub for the campaign.
36.
37.
38. Driving Traffic.
We launched targeted paid advertising,
social media, and email marketing to
broadcast the new product.
47. The Basic Beliefs:
Live Well. Live Long. Live Aloha.
We developed a logo package, two custom hand-drawn fonts, followed by
editorial, and product photo shoots.
48. The Packaging.
We translated the brand into a packaging
system that felt fresh, authentic, healthy,
hand-crafted & high-end.
49.
50. The Niche.
Most macadamia nuts are served
as dessert treats but this is a
healthy brand for the on-the-go
consumer.
51.
52. User-Friendly Design.
The UI needed to be functional and
intuitive but still have those rich visuals.
The perfect balance was found and the
site was brought to life.
59. Chris
The architect with a bird’s
eye view who will design a
strategic blueprint.
Ben
The technological genius
who will quarterback the
team to execute the plan.
Sonya
The copy writer with an edge
who will tell your brand story
and make you sound
awesome.
Terry
The designer who will
package your brand and
make it look pretty.
The Crew.
60. The Illusives.
Marcos
The illusive developer that
codes your website in the
wee hours of the morning.
Stacy
The illusive production
assistant that will make sure
your creative team remains
laser focused on your project.
Jonathan
The crazy search engine
expert with a Mountain Dew
addiction who will make sure
you dominate Google.
Tony
The visual magician that will
make sure your photography
and videos look sexy.