1. App Search Analytics !
January 2011!

2. Analytics Highlight Summary
App Search Analytics –!
Top queries – App function queries (86%) continue to outstrip app name queries (17%).ʼGames”, ʻfreeʼ and ʻfree
gamesʼ maintain top positions while ʻsexʼ continues to downward trend. (p4)!
App monetization – Paid apps have demonstrated a substantial increase in downloads compared to prior months
(+12.9%). (p5)!
Best in Category– The ʻentertainmentʼ and ʻgamesʼ categories lost 7.9% of the overall downloads while ʻbooksʼ and
ʻreferenceʼ gained 5.1% combined . (p6)!
January Spotlight – !
Trending Search Terms !
• Fitness received an expected increase in search volume, however Angry Birds had a substantial!
spike due to media coverage. (p8,9)!
Usage Trends by Time of Day !
• !! ewest queries occurred at 2am and trended upwards throughout the day, peaking at 8pm!
F
!with a brief spike between midnight and 1am. (p10)!
Usage Trends by Day of Week !
• ! 6% of all search traffic occurred over two days, Saturday and Sunday. (p11)!
3
The Chomp 55 !
• 9 out of the 10 ten apps appearing in the Chomp 55 debuted on the list this month. (p13,14)!
1

3. About Chompʼs App Search Metrics
Welcome to the fourth edition of Chompʼs App Search Analytics report. Chompʼs technology powers
the most advanced search engine for native and web apps across the worldwide iOS market. The
metrics outlined in this report provide insight into app search trends using Chompʼs on-device search
tool during the month of January.!
To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts!
2

4. Chomp Search Metrics

5. Users Demand Topic Based Search Results
The “Top Queries” list shows the top 25 entries typed into the Chomp search box during January.
Month-over-month ʻapp nameʼ searches continue to trend low with only 17% of total queries
requesting a specific app name, i.e. “Facebook”. !
Search Term Breakdown! Top Queries!
- games!
- free!
- free games!
- music!
- photography!
- fun!
17%
- entertainment!
- sex!
- free apps!
- photo!
- utilities!
App
Name
- productivity!
- ijustine (name query)!
App
Func,on
- news!
- puzzle games!
83%
- social!
- chat!
- social networking!
- shopping!
- twitter (name query)!
- business!
- facebook (name query)!
- fashion!
- fun games!
- puzzle!
4

6. Paid Apps Are on the Rise
33% of all apps within iTunes are free apps with 50% priced $0.99 - $2.99. Free apps resulted in
greater downloads over paid, however paid apps won 12.9% more of the total download volume
compared to Decemberʼs data. !
Price! Percent !
Free! 67.5%!
FREE
0.99! 17.3%!
0.99
1.99! 5.9%!
1.99
2.99! 3.2%! 2.99
3.99! 0.9%! 3.99
4.99! 1.6%! 4.99
Free
Paid
5.99
5.99! 0.5%!
6.99
6.99! 0.3%!
7.99
7.99! 0.4%!
8.99
8.99! 0.1%! 9.99
9.99! 0.9%! 14.99
14.99! 0.3%! Other
Other ! 1.2%!
Total ! 100.00%!
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7. Entertainment Category Trend Continues
The snapshot below represents the most popular iTunes categories, ranked by download. !
While the “Entertainment” and “Games” categories continue to hold the majority of market share,
ʻbooksʼ saw the most growth with a 2.7% increase in downloads followed by ʻreferenceʼ. !
entertainment!
games!
lifestyle!
utilities!
productivity!
reference!
education!
books!
social_networkng!
music!
travel!
business!
photography!
healthcare_fitness!
news!
sports!
navigation!
finance!
medical!
weather!
6

8. App Usage Metrics

9. Media Impacts Search Trends
The query for “angry birds” yielded significant traction at the end of January, presumably in !
conjunction with 20th Century Foxʼs announcement that Angry Birds would make a cameo
appearance in a Super Bowl ad the following week. !
Angry Birds!
Rovio
announces
Angry Birds
cameo in
Super Bowl
commercial!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
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10. Fitness Trends High Throughout January
The following chart tracks search volume for queries containing the word “fitness”. All fitness
related queries grew substantially in January. We attribute this trend to health seekers making
New Years resolutions.!
fitness!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
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11. Bulk of Searches Done on Weekends
The following chart indicates search traffic patterns over a seven day week. In January, the
majority of searches were done on the weekend with Sunday registering the highest number of
queries 19.0%, followed closely by Saturday with 17.6%. Wednesday registered the lowest
volume with only 11.2% of the weekly volume.!
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
10

12. People Want Apps Most after Dark
The following chart indicates app search traffic patterns over an average 24-hour period. Usage
peaked during the 8pm hour, with other notable spikes during the 2pm and 1am hours. The
period between 2am-6am represents the lowest search volume period.!
Query
Volume
by
Time
(PST)
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13. The Chomp 55

14. Chompʼs Top 55 of January
Congratulations to Chompʼs top 55, our list of the most popular apps in January! These apps have captured
the hearts and minds of Chomp users over the past month(s). Trends in the far right column are tracked
month-over-month, or in this case October – January. Values exceeding #55 are not included.!
1
Momento (Diary/Journal)! $2.99! Lifestyle! Chomp 55 debut!
2
Camera+! $1.99! Photography! Chomp 55 debut!
3
TETRIS®! $1.99! Games! Chomp 55 debut!
4
Windows Live Messenger! Free! Social Networking! Chomp 55 debut!
5
MapQuest 4 Mobile! Free! Navigation! Chomp 55 debut!
6
Onion News Network! Free! News! Chomp 55 debut!
7
Unofficial Shane Dawson TV! Free! Social Networking! Chomp 55 debut!
8
TUAW! Free! News! Chomp 55 debut!
9
MASH Touch Lite! Free! Games! Chomp 55 debut!
10
CameraBag! $1.99! Photography! #10 in Oct!
13!

15. Chompʼs Top 55 of January (11 - 55)
11
PictureShow (#12 Nov, #20 in Oct)! 34! Pano!
12
FleetMaster! 35! Pandora Radio (#27 Dec, #13 Nov, #26 Oct)!
13
Inception – The App! 36! OvenBreak – Lite ( #22 in Dec)!
14(t)
Infinity Blade (#1 in Dec)! 37! Unofficial iJustine!
14(t)
360 Panorama (#8 in Dec)! 38! UNO (#20 Nov, #32 Oct)!
16
Game Dev Story! 39! Geared - Free!
17
Cut the Rope: Holiday Gift (#2 in Dec)! 40! AutoStitch Panorama (#16 in Dec)!
18
Cut the Rope (#26 Dec, #12 Nov, #20 Oct)! 41! NinJump (#5 in Dec)!
19
Cut the Rope Lite (#52 Dec, #17 Oct)! 42! Sleep Cycle alarm clock!
20
Tower Bloxx Deluxe 3D Free ! 43! IMDb Movies & TV!
21
OvenBreak - Infinity! 44! Adobe Ideas 1.0 for iPhone !
22
Tweet – iPad edition for Twitter! 45! Fooducate !
23
Facebook (#19 in Dec, #3 in Nov, #29 Oct)! 46! TonePad!
24
TED Mobile! 47! Photogene!
25
Reeder (#25 Dec, #40 Nov)! 48! Angry Birds Seasons!
26
Tiki Totems Premium (#7 in Dec)! 49! Plants vs Zombies (#43 in Dec)!
27
Google Voice (#23 Dec, #3 Nov)! 50! FruitNinja (#49 in Dec)!
28
Netflix (#33 Dec, #22 Nov, #24 Oct)! 51! Google Earth (#53 in Dec)!
29
LaDiDa (#14 Dec, #25 Nov, #45 Oct)! 52! Skype (#33 in Nov)!
30
Springpad! 53! RunKeeper Pro!
31
Dropbox (#50 Dec, #8 Nov, #53 Oct)! 54! Say What!?! Lite (Talking Mouth Photos)!
32
PlainText – Dropbox text edit! 55! CardStar!
33
Peggle !
14!

16. Thank you!
For questions, comments or additional
information, please email robin@chomp.com!