1. Marketing Materials

2. Tesco
This company uses price as a way to sell
their products. Offers and lower prices
would draw more people in because
nowadays they don’t have as much
money to spend as they used to, so they
would be looking for something that is of
a reasonable price. The background for
this advert is white, which is simple and
‘cheap’. The image they have used shows
a basket full of shopping, which implies
that you can get a lot for your money if
you shop there. The main focus of this
advert is clearly to do with the
price, there are no mentions of quality. As
well as the price, this advert focuses your
attention on the value of the food. The
majority of people would do their big
weekly shops at Tesco’s, so they would be
wanting to get the most out of their
money, as well as buying the essentials. If
a person had less money, this would be a
good supermarket because the value of
the food would be higher to them. The
market that this advert could be targeting
might be people who are middle class, or
young families, or single parents. Tesco’s
competition
includes
Morrison's, Sainsbury’s, Iceland, ASDA, an
d M&S.

3. Waitrose
This advert uses quality to sell its products.
There is no mention of the price of the
food but the advert is very simple because
there is not much text, and the image of
the Yorkshire puddings is quite simple as
well. The black background gives the
impression of sophistication and the
professional photography also helps with
the idea that the products they are selling
are of high quality. The image of this
product is very professional and is all about
the quality. They wouldn’t want you to
think about the price and merely focus on
he high quality of the food. The text they
have used is simple, but it is to the point
and is a short and snappy sentence which
would be easy to remember. The value of
the food may be lower because it will be
priced higher than other supermarkets, but
this fits in with the high quality of the food.
The market that this advert could be
targeting might be the older generation
because they will have more money to
spend because of their children leaving
home, or if they were retired, etc.
Waitrose’s
competition
includes
ASDA, Sainsbury’s and Morrison’s.

4. Poundland
This advert focuses on the prices of
the products. This advert shows that
the products on sale are of a good
value because they are selling
everyday items for just £1. More
people are likely to buy from this shop
because of the lower prices, as well as
them selling products that are sold in
supermarkets. They have shown
images of the products on the advert.
This is good because the consumers
can the the range of products
available.