3. 01. Abstract
02. Research: How Does A BallPoint Pen Work?
03. Research: The History of the BallPoint Pen
04. Research: Market Development and Sales Growth
05. Name Justification
06. Initial Ideas and Opinions Date: 27/1/2012
07. Ideas and Opinions Date: 13/2/2012
08. Ideas and Opinions Date: 25/3/2012
09. Ideas and Opinions Date: 7/4/2012
10. Original Pen
11. Logo Justification
12. Logo Tutorial: Step One
13. Logo Tutorial: Step Two
14. Logo Tutorial: Step Three
15. Logo Tutorial: Step Four
16. Logo Tutorial: Step Five
17. Original: Picture
18. Original Drawing: Initial Sketches
19. Original Sketches: Vacuum Piece + Grip
20. Original Drawing: Vacuum Piece + Grip
21. Original Measurements: Vacuum Piece + Grip
22. Original Sketches: Bracket
23. Original Drawing: Bracket
24. Original Measurements: Bracket
25. Original Sketches: Tube
26. Original Drawing: Tube
27. Original Measurements: Tube
28. Original Sketches: Button
29. Original Drawing: Button
30. Original Measurements: Button
31. Original Sketches: Trigger
32. Original Drawing: Trigger
33. Original Measurements: Trigger
34. Original Sketches: Large Clip
35. Original Drawing: Large Clip
36. Original Measurements: Large Clip
37. Original Sketches: Body
38. Original Drawing: Body
39. Original Measurements: Body
40. Original Sketches: Spring
41. Original Drawing: Spring
42. Original Measurements: Spring
43. Original Assembly: Exploded View
44. Original Assembly: Renders

4. Contents: Part B (Modified Pen)
1. Part B
2. Prototype
3. Improved Drawing: Vacuum Piece + Grip
4. Modified Drawing: Vacuum Piece + Grip
5. Modified Measurements: Vacuum Piece + Grip
6. Improved Drawing: Button
7. Modified Drawing: Button
8. Modified Drawing: Cap
9. Modified Measurements: Button
10. Modified Measurements: Cap
11. Modified Drawing: Trigger
12. Modified Measurements: Trigger
13: Improved Drawing: Barrel Style 1
14. Modified Drawing: Barrel Style 1
15. Modified Drawing: Barrel Style 2
16. Modified Measurements: Body
17. Improvement Extra: Tie Clip
18. Modified Drawing: Tie Clip
19. Improved Drawing: Exploded View
20. Improved Drawing: Exploded View + Bill of Parts
Part B (ADVERTISEMENTS)
21. Brochure One: Planning
22. Brochure One:
23. Brochure One: Front Justification
24. Brochure One: Back Justification
25. Brochure Two: Planning
26. Brochure Two:
27. Brochure Two: Front Justification
28. Brochure Two: Back Justification
29. Brochure Two: Justification
30. Brochure Three: Planning
31. Brochure Three:
32. Brochure Three: Front Justification
33. Website
34. Website Speed Art:
35. Website Speed Art: Justification (Interactive)
36. Conclusion
37. Bibliography
38. Bibliography (cont.)
39. Template
40. Reminder
41. Why Do I Deserve a VHA10?
42. Criteria Sheet
43. Criteria Sheet (cont.)

5. Pens are one the dire straight for simplicity at the current point in time. Not many
pens are out on the market that has a classy touch to it unless your willing to spend
$300+. ACME has hired me to complete an in-depth analysis on how the current
market in pen retail stands as well as how it can be improved. Through the guidelines
given to me I have create the pen now known as “SLEEK”
This presentation will show how a profit could be made and how this could be
achieved. Pens are one of the highest economic sellers that only have an major
increase in December in January, due to school students returning to school. Knowing
this the pen is aimed at the parents buying for the students. Not only is this product
aimed at parents its also aimed at the classical businessmen, trying to give them the
class they need in their day to day life without having to spend a lot of money.

6. Ball point pens are used all over the world. They are widely used as an overall pen that can be
used for day to day living or in the workplace. The ball itself is made from one of three materials;
brass, steel or tungsten carbide, this rolls the ink from the cartridge to the paper you are writing
on. It is held in place by two parts; the reservoir and the socket. The ball works by rolling as you
write, although the socket and ball are incredibly tight, the force you apply to the pen as well as
gravity pushing the ink down, causes the ink to roll onto the ball and then onto the paper.
The ink does not dry as the ball is sealed and stops airflow from going into the reservoir. Another
example of a ball point being used in something other than a pen is roll-on deodorant. In image 2
you can see how the ball is held in place by the socket, it also shows you how the ball accesses
the reservoir.
Source 1 Source 2

7. Ballpoint pens, we use them everyday and we assume that they have been
around for a long time, however they have were initially introduced in 1888
by John Loud. Although this is when the first WORKING ballpoint pen was
made, many in the 20th century had tried before him however failed to keep
the ball in place. This may have been the first working ballpoint pen, but it
only worked on rough surfaces, such as leather or clothing.
Van Vechten Riesburg improved upon the idea, 18 years later in 1916. He
put the ink in a thin tube, and then the ball point pen at the end of a tube,
with a socket. He did not know it but he created the initial ideas of the ball
point pen that we use today. However his pen did not flow properly and was
very uneven.
In 1941 (during world war II) the Biro brother and their friend Huan Jorge
Meyne, escaped Nazi Germany and went to Argentina. They then created
and sold the ball point pen name “Birome” (Biro and me from
Meyne)[Source 3]. This is what we now call the Biro Ball point pen.
Moving on to the 1950’s. The pen was widely renown as the “rocket” and
first went on sale at a store named Gimbels. They sold for $9.75 ea
Now in 2012 they sell for a minimum of 50-99 cents
Drawings such as the one shown, have influenced pens and how
comfortable they are to use and how well the ink flows, etc. [Source 4]
1888
1916
1941
1950
2011
Source 3
Source 4

8. Using one of Bic’s Shareholder’s prior newsletters, it is shown how dependent the world is on
ballpoint pens. They have released 22 million pens were sold in which they made 70% of a 56
million was made (net). After viewing these numbers, I have come to realize that a new type of
pen is needed in the market to break Bic’s spree of money. All of Bic’s pens are very simplistic to
use, however how many are classy enough for a businessmen? None. I believe the net sale of
this pen alone would estimate 1 million dollars plus after the first 4 years and for a pen just
breaking the market I feel it is a good number to start at, especially next to companies such as Bic
Source
5

9. Dictionary.com describes the word sleek as being; “trim and graceful; finely contoured;
streamlined: a sleek sports car.” This is the aim I am wanting to achieve with the pen I am
recreating. A lot of people want the feel of class in their daily lives, I feel having a pen that can
atone for the feeling of not owning a sports care or other valuable items. The word Sleek brings
not only a rich feeling but a sex appeal to the pen. With a “sleek” design the pen could achieve
maximum selling potential. Using the colours; Black, Red, Blue and Grey. I decided to use grey as
it is harder to see on paper and can be used a draft colour or a pen directly for initial drawings.
This pen will have an eraser at the top and erasable ink so that it is perfect for any designer or
artist.

10. Looking at an example of a normal, modern pen (Artline 4 BallPoint Pen), I thought of
an idea that develops on the idea, and becomes more “Graphic Drawer” friendly. One
of the worst things that can happen when your drawing up a piece of work and you
have to use a pen is the ink overflowing, I want this design to have an exact socket to
place the ball pen into, to stop the ball from rolling to much and picking to much ink
up in the meantime. This idea has been done in pens with only one point, this pen
would respectively “break” the market for this style of pen, creating a diverse name
for the brand.

11. At this point in time I have started to complete all of my sketches and have
started to do final renders of the original parts. It has come to my attention
that by changing the colours to colours for designers I remove 90% of the
target audience, therefore I have decided to change it back to the colours
originated for the CLIX 4. This reopens the target audience and gives a bigger
selling proposition to the buyers. I want to add vinyl as a grip that starts at the
vacuum and ends at the edge of the button, this would give a “sleek” look to
the pen in which has style and class, as well as the grip needed to work with
it. My ideas are starting to form a shape in which could be sold anywhere
from office works to boutique stores.

12. At this point in time, all parts for the original and modified have been made,
with new ideas and concepts coming through the work with justifiable
reasons for all. New ideas such as a magnetic tie clip push the modified pen
through current pen styles and start to develop a more modern idealist
version of a pen that will hope to achieve high standards in the marketplace.
By making these modifications to the pen itself, this hopes to change the idea
of cheaper pens, by making them more “classy” or “sleek” feel to not only
pens in the future but to concept of pens and other stationary as well.

13. Coming close to the due date, ideas on the subject have been changed over time. An
example of this would be the brochures and how they will be displayed and
presented. Three brochures will be made and one will be chosen as the final product.
This will require more planning and more artwork, however it will assure a higher
quality of advertising for the product. Other advertisements (such as posters and
billboards) have been idealized however, depending on time, may not be finished.
To begin with, I though this assignment would have been a lot easier, however in
contrast, it is a lot more complex to complete at a high standard.

14. The Artline CLIX (seen in the image to the left) was how I got my initial
idea from. This pen is one of the more common four point pen in which I
believe I can improve on. The design is very simplistic, 4 colours, soft
grip, easy to handle, however it does not have an appeal to the user. This
design can be improved to make the user feel as if they are adding a
“pinch of class” to their daily lives. To do this, I feel changing the plastic
to a aluminum finish is important, as it creates “sleek” feel to the pen
itself. Changing the clip to a powder coated black would be important as
it not only has the sleek logo on it, it can also have the brand name
applied to the clip as well. This is where gold or aluminum could also be
applied to add a business man touch to the pen. Using the original ideas
of the pen, “Sleek” will be a vast improvement from what I believe to be
its predecessor, the Artline CLIX.
Source 6

15. When trying to capture the identity of the pen design, I had to create a symbol for the pen to be
represented by. This is when I created the “SLEEK” logo. Initially I wanted to have the S symbolized by as
object or by something that people could look at and remember. That is when I thought of creating an S
out of two shapes. I have used to tear drop shapes that create a symbolic S that can be easily identified
as not only an S but also as an independent, classy brand. This is important as the pens target market is
people with an average salary. Creating the classy effect was accomplished by adding a gradient to the
inside of the logo. The blue ouster glow on the logo positions the audience to develop a sense of
attachment to the logo/brand. This logo gives the brand a “sleek” edge on opponents in the pen /
stationary business.
I believe that the logo/ identification of a brand or specific item is important to selling it as well as giving
the pen a reputation in the marketplace. The grey used along with lighting and shadowing give an in-
depth feel to the company, not only providing class, but also given the brand jurisdiction in the
marketplace. The outer effect given to the logo, represent the small family feeling of the company,
whilst still working as a large distributor. This would provide warmth and a “family” touch to the
company, that most companies lack to have. I believe this is a very important step in assuring that
customers are satisfied with what they receive
The pages below show instructions into remaking the “SLEEK” logo
Before
Layer
Styles
Added
After
Layer
Styles
Added

16. 1.Place the logo into Photoshop cs5-cs6.
2.Add a light grey colour to the logo, and add
a drop shadow to your liking.

17. 3. Create an Adjustment layer, above the logo
and marquee an area, similar to the picture.
Using a white brush, add “lighting” to this
side of the logo, ensuring that it is an
adjustment layer, this can be seen if the brush
paints outside the logo

18. 4. Create a new adjustment layer and hit
“CTRL+SHIFT+I” to inverse the marquee
selection. Using a grey or black paint brush,
repeat step 3

19. 5. Repeat steps 3-4 on the outside edges to
complete the same effect given.

20. 6. Copy and past the layer style from the first
tear drop, rotate it horizontally and vertically
and attach to the second tear drop
You now have the “SLEEK” logo

24. The original concept of this pen is quite
smart as it gives good comfort to the user,
however it is not elegant. It approaches a
large target market and delivers I simple
idea very effectively. This idea can be
improved by changing the material from
rubber and plastic to aluminum and
unpolished aluminum (grip). This will make
the pen sleeker, classier and overall a lot
lighter.
Side View (Drawn)
Rendered
Isometric View

27. The bracket is a very simple device that
keeps the 4 ink cartridges in place. This is a
necessary for a 4 point pen. This part will
not be modified as it does not need to be,
Artline has made this efficient enough for
me to use in my own pen.
Side View
Rendered Angle View

30. The original ink cartridge does
not need to be changed, it has
good ink flow and the ball
rotates smoothly. The ink will
be the same in my altered pen,
however the ink itself will be
changed to a erasable ink,
making the pen more designer
and engineer friendly.

33. Buttons are what you are constantly touching on a pen, especially
when it is a 4 point pen when you are always changing colours. The
button is very simplified and is easy to touch, however it has no other
purpose and it can be improved. By changing the button to an
eraser/button and changing the ink to erasable ink, it create a pen
consistent with the changing marketplace and challenges other
companies trying to continue their reign. By doing this Sleek
challenges and creates a good portfolio in the future for the company.
By judging the changes in the marketplace, it is easy to see that
people want a classy, money wise, trustworthy and useful pen and by
adding an eraser and erasable ink to the pen it does all this and give
a “sleek” version to the very simple original.

36. Traditional colours are used on this pen to create a
simplified look that creates a symbol or logo for not
only art line but for the rest of pen market place.

39. The clip used is an effective design and holds to
clothing easily and effectively. However it has no
appeal to it. It is a simplistic design that has no flow.
The improvements I want to make would create an
elegant flow to the pen which emphasizes the
importance on the pen in the current agriculture. I
would also like for the clip to be a detachable tie
clip. This creates a slightly smaller target market
however it is the higher earning side of the market,
therefore the loss in audience is cancelled out with
the salary difference.

42. The original Barrel consists of curves
and a circular shape to give the pen
feel, form and an overall shape. This
can be improved by giving the pen
more flowing contours. In doing this
its recreates the image into a more
sleek and classy design, giving it the
edge against competition.

45. Springs, unlike the rest of the pen are created solely for the mechanics of the
pen. This means that although it is a very simple concept, it does not need to
be changed or modified, meaning this part will not be changed in the
modified pen.

49. The Artline “CLIX” is a very simple pen, it uses this to contrast with customers that it is an easy to use pen that can
be used in a business or even at home. Unlike the “CLIX”, the “SLEEK” 4 Point pen will be specified to a niche
market of business men and woman who want to add “style” to their life. The first modification to help imply this,
is the material change, originally the pen was a white plastic, with little to no class. The modification changes the
material to a polished aluminum, as metal shows wealth, it automatically shows the market that this pen is classy,
sexy and made for business men and women alike.
The second change I have made to the pen is creating a tribal pattern to the grip and adding the sleek extended
logo to the body of the pen. Unlike the first modification, it does not add class, however it does imply power and
show masculinity within the pen. Although this does create a smaller market, it show dedication to a customer,
which will useful for periods of the companies sales (explained in later slides)
The third change I have made to the pen is the erasable ink , although this cannot be seen in the renders, it is a
vey useful add to the pen. Erasable ink is not new to the market place, however it does show a relation from
company to client. To go along with this modification, an eraser has been added to the button, this complies with
prior pens made and is not innovative, however it is a must if the ink is to be erasable. The idea of having an
erasable pen perks most peoples ears, however modifications 3 and 4 will help drawers and designers alike to
complete drawings without having to use a pencil. This may not be new to the market, but a comfortable, reliable
and attractive pen is hard to find, especially at an affordable price.

50. To begin with, I wanted a smooth flowing body, things such as grips and too
many parts can interrupt the flow of the pen, making it seem heavy and
misguided. I have tried to remove this factor by making only 2 main parts,
removing the grip and using an aluminum surface. However the flow is
slightly interrupted by the logo design for the pen. This pattern will only be
0.01 mm thick, meaning it will be very un-noticeable and thus hardly changes
the flow of the pen.

51. The modified drawing of the vacuum piece attempts to place style into the grip while placing
textures within the pattern so that the pen will not slip out of the hands of the user. Using tribal
patterns to add style to the piece places a more male target market to the pen, in turn the makes
the target market more specialized. This can hurt growth however it shows that SLEEK is aimed at
satisfying its customers. The material (like the rest of the pen) is aluminum, this persuades
customers that it is a sleek, classy pen that with holds values such as being rich and independent.

54. The modified button has been changed to
include an eraser and cover. This will help
identify with users that the ink is erasable. This
promotes the pen subconsciously when
people look at buying the pen in store. I have
also changed the material from plastic to a
matte aluminum, to really contrast from the
body, as it is polished, aluminum. The cover
was placed to not only cover the eraser, but to
give something to push, as the button releases
an colour if it is in use.

56. Although a cap may not be a
necessity, It does protect the eraser
below it while giving the pen an
ample look into a defined market.

59. I decided not to change the shape of the trigger, this was due to the fact that the contours give a
balanced amount of grip to push on. I felt that the material would not fit the SLEEK however so it was
changed to brushed aluminium to give the trigger a textured feel to give it that extra bit of grip. The
colour of the pen is highlighted with a single pin stripe close to the top of the trigger, this gives a
classy look to something bland and slightly boring on the old trigger.

60. As the shape has not changed from the original,
please refer to the original measurements
CLICK HERE TO BE MOVED TO THE SLIDE

62. Although the pen is suppose to be “classy” , the random pattern is not. However this
does not change the overall effect of the pen. Design is turning chaos to formed ideas
and eventually designs, the pattern may be somewhat abstract, but in turn it does give
the pen an overall classy and clean look. It’s looks simple, but the complexity of the
shape is hidden within the contours of the pen itself. This style was not picked
however as it does not represent the company, in which is a must, especially for the
first pen, the logo should be imminent.

63. This was the second design I made for the modified piece, I felt this one was the
best choice, as it is not only the better design however it also has the sleek logo
subtly placed within the design. It changed from the prototype to the render, as it
did not assemble correctly with the dimensions. I also changed the colour of the
indent to a black grain, as I creates a classier look. I also planned to change the
shape of the barrel itself, to end as a point, however that was cancelled after the
idea of the eraser being added.

65. Most pen companies lack personal development with their target audience, as mine happens to be the “classy
businessmen” market, the tie clip is a must have for an everyday user. The tie clip attaches to the original
socket of the pen, however the top can be removed and placed onto a second piece, containing two magnets,
that will sufficiently keep your shirt and tie together without looking tacky.
This is a revolutionary idea that may or may not change the specifications, that manufacturers could achieve by
making pens more personal to targeted audiences.

71. Leather/Vinyl style with stitching to add to class.
This persuades readers that the pen is of fine quality and creates a genuine
opinion of the company and the pen itself.
Using the logo in the middle of the brochure creates a symbolization of the
brand and uses memory to place the image of the logo, and therefore the
pen in the mind of the reader.
Using shapes such as circles and square, it becomes a simplified way of
showing a complex viewing of a new standard of pen.
Using colour’s such as light blue (feature colour), multiple greys, and silver,
this brochure will attempt to break into the market by acting as a class
above pen, in which would be cheap, unlike most classy pens which are
overpriced.
Using the quote “Adding Style To Your Everyday Stationary List”
-This provides the reader with a estimated price, being cheap as it states
“Everyday” meaning it wont change their budget too much.
-Also implies that it will be on their stationary list.
Source 9

73. The class of the brand needs to be
validated with this brochure. This has been
achieved with the leather base. It gives a
rich feel that really brings out what the
brand stands for. When this brochure is
printed, it would be given a vinyl/leather
texture to really aspire to the name sleek,
and to bring the quality of the brand to the
foreground of the viewer.
I have used mid tone blues as a vibrant
colour on the brochure to give a classy
look, it gives a professional look. I have
used a linear gradient to make the
logo/texts pop on the vinyl. These
connections will improve that validation of
the company and thus improve sales of the
pen
Colour Code:
Darker
Blue
Lighter
Blue

74. Like the front of the brochure, the back uses
the same vinyl/leather texture, this is to help
connect the to pieces evenly. I have added a
“spotlight” looking effect to the middle to
encourage the eyes to the centre of attention,
the pen, as well as the words “Write, Erase,
Create, Simple” These words help viewers
identify with the pens ideas. Write and Erase
are to do with the accessibility users have as it
is an erasable pen. Create helps identify that
artwork can be made with this pen as it is
classified as a “designer” pen. And finally ,
Simple is added to show that the pen is simple
to use, its not a pen that takes a while to get
use to.
The hatching on the left and right sides of the
brochure show where material would be
removed. This makes the brochure innovative
as it changes the idea of a “normal” brochure.
It creates a shape based on the logo at the
from the front of the brochure.
I have used a metal gradient on the word
“SLEEK” to relate it to the pen. This create
common similarities that the reader will pick
up subconsciously

75. Use vibrant colours on white background to create contrast
Use a trail of ink splatter to make the eyes follow a pathway of information
Place enough information on the brochure without distracting the reader from
the pen itself.
Change the logo to suit the rest of the page, i.e. adding splatters to the logo, etc.
Weight watchers current advertisement demonstrates the same concepts to
define weight, however the same techniques can be used to sell items (such as
pens)
Colours : Red, Black Blue Green & White
(These colours can vary, to lighter or darker tones. Gradients may also be used to
emphasize contrast)
Source 7
Source 8

77. Unlike the first brochure, this
brochure foregrounds the class of
the SLEEK 4 point pen. Using the
business suit on the front of the
brochure, gives the brochure
immediate class and elegance.
This is important due to the lack
of reputation in the market place,
this brochure alone could help
improve this factor, which in turn
will improve sales.

78. Simplicity brings forth elegance
and the idea of sex appeal, the
simpler something is, the more
attractive it is to the eye. Hence
why I have used little to no detail
on the back, it gives the brochure
sex appeal why still advertising
the pen and the brand
appropriately. The logo is
centered on the brochure to show
how makes the pen and to give
the pen relevance in the market
place.

79. Brochure two did not turn out how it was originally planned, I believe I planned the
brochure to far ahead, and therefore my ideas on the brand and the pen changed
during the planning process. However the final product gave the brand and pen a lot
more of a business look, this gives embodiment to the company and will help develop
a look for the company. This would hope to give the pen a good placement within the
market place.
In comparison, if the original planning had gone ahead, it would've given the pen a
much different vibe, and would have placed the pen in a much different and broad
market. This could have then made it seem as if SLEEK does not know its target
audience, thus failing the intended audience.

80. Unlike the first two brochures, in which both show the sleek and classy side of the pen, I
want the third brochure to show the rough edge and sex appeal the pen brings to the
table. This brochure will have a grungy background with the pen being the highlight of
the piece. The background will be dark to make it less noticeable. Words such as “Sex
Appeal” and “Create / Erase” will be used like the first brochure in the background to
highlight these words and help the mind attain them for further reference. A spiral
effect will be used to help the words be read in a circular motion, attaching your eyes to
each word in a collective circle, building the ideas in your head will still having the pen
in sight and being able to relate it back to the pen itself.

82. Class can be distinguished easily through the
contrasts and complexities shown within a
picture/text or object. This one sided
advertisement hopes to achieve this. The pen
itself is placed in the center of the piece,
however it is slanted to create a parallel effect
with the lining in the background of the picture.
However where this brochure really relays the
idea of “SLEEK” is the contrast between the pen
and the background, the background itself is
grungy and dirty, its look gives a very used and
aged feel to the background, however the pen
is foregrounded by giving it brighter coloring in
comparison. This is then aligned and justified
with the words “Class, Engenuity, Sex Appeal
and Create/Erase” this places ideals within the
readers head subconsciously, in which help
them refer to the pen as the words provided

86. Although pens seem like such a simple idea, to recreate them and modify them is a bigger task than it seems. Pens
are made to the best of the companies ability and prove to customers of what they are capable of, if they cannot
provide a good product, it reflects badly. In saying this, Artline created a somewhat “perfect” pen. Its simple,
comfortable to use, in flows cleanly. However the one thing they lacked with the pen was a niche target market,
doing this mean the sales may be slightly lower, but “customers come first” and this is what SLEEK strives for.
Having a smaller target market changes how you design anything, and when it comes to pens it gives you more
freedom to not only choose the target market, but to fit all of their needs within your own ideas.
Design is old work, renewed and rearranged to change the face of the design itself, whilst keeping the same
concepts, this has been achieved on the SLEEK 4 point pen. The ideas from the original creators of the ball point
pen made the idea and then have given infinite possibilities for companies and people alike. Ball point pens may
seem like such a small thing, but a pen could spark the imagination, make jobs easier and even make you feel
happier. By using colours that are modern and “in”, the SLEEK hopes to bring forth all of these goals and then bring
forth happy customers.
From concept to reality, the SLEEK has had ideas from other pens currently available. Bringing these ideas together,
creates the pen itself and puts innovation back into he slightly lacking market place.

87. (Organised By Slide) (IMAGE REFERENCE IS IN MLA NOT APA DUE TO NO REFERNCE GUIDE)
How Does The A BallPoint Pen Work?
-One(Website, Research)
HowStuffWorks "How does a ball point pen work?". (n.d.). HowStuffWorks "Science". Retrieved January 26, 2012, from http://science.howstuffworks.com/innovation/science-
questions/question683.htm
-Two(Image)(Source 1)
No, Author. Roll On Deodorant With Ball. 2010. N/A, N/A. HowStuffWorks. Web. 27 Jan. 2012.
-Three(Image) (Source 2)
No, Author. Roll On Deodorant Without Ball. 2010. N/A, N/A. HowStuffWorks. Web. 27 Jan. 2012.
Hirstory of the BallPoint Pen
-One (Website, Research)
Ballpoint pen - Wikipedia, the free encyclopaedia. (n.d.). Wikipedia, the free encyclopaedia. Retrieved January 31, 2012, from http://en.wikipedia.org/wiki/Ballpoint_pen
-Two (Image) (Source 3)
N/A, . Birome Pen. N.d. America, Argentina. Wikipedia. Web. 1 Feb. 2012
-Three (Image) (Source 4)
N/A,BallPoint Pen Drawing. N.d. America, Argentina. Wikipedia. Web. 1 Feb. 2012.
Market Development and Sales Growth
-One(Research) (Document)
., B. (2004). Newsletter. Bic Shareholders Newsletter., N/A(N/A), 1. Retrieved February 6, 2012, from http://www.bicworld.com/img/pdf/ShareholdersletterN2
-Two(Image) (Source 5)
N/, A. Sales 2004. N.d. Bic, America. Bic Shareholders Newsletter. Web. 6 Feb. 2012.
Name Justification
-One (Website, Reference)Dictionary | Sleek. (n.d.). Dictionary.com. Retrieved January 27, 2012, from dictionary.reference.com/browse/sleek
Original Pen
-One (Image) (Source 6)
Works, Office. ARTLINE CLIX. N.d. N/A, Australia. Office Works. Web. 30 Jan. 2012.

88. (Organised By Slide) (IMAGE REFERENCE IS IN MLA NOT APA DUE TO NO REFERNCE GUIDE)
Logo Justification
-One (Website, Reference)
Color Psychology . (n.d.). Infoplease: Encyclopedia, Almanac, Atlas, Biographies, Dictionary, Thesaurus. Free online reference, research &
homework help. — Infoplease.com. Retrieved January 29, 2012, from http://www.infoplease.com/spot/colors1
Brochure One: Planning
-One(Image, Source7) Splatter
Grunge Splatter Vectors. (n.d.). Free Vector Art & Graphics . Retrieved March 19, 2012, from http://www.freevector.com/grunge-
splatter-vectors/
-Two (Image, Source8) Gradient
PPT Background: Red Gradient PPT Free » Linear PowerPoint Backgrounds » Powerpoint. (n.d.). PPT Background: Powerpoint. Retrieved
March 19, 2012, from http://www.pptbackground.net/powerpoint/linear-powerpoint-backgrounds/red_gradient_ppt_backgrounds
Brochure Two: Planning
-One (Image, Source9) Vinyl Texutre
Free texture library | Texturebits: texture vinyl plastic. (n.d.). Free texture library | Texturebits. Retrieved March 19, 2012, from
http://texturebits.blogspot.com/2008/06/texture-vinyl-plastic.html

90. Everything that is in this PowerPoint (other than references) are
created, developed, designed and written by Matthew Murphy.
None of my work is stolen nor plagiarized.
Signed:
________________
- Matthew Murphy

91. I have completed the task above and beyond what the criteria
has asked. I have shown in depth knowledge in the specified
field and have communicated my understanding impressively.
My terms used are correct and have made the pen to a
professional standard. The modifications I have made have been
done efficiently to improve on the pen. I have justified the
changes I have made to my pen correctly, and believe that the
pen could make a profit in the current market standings.

92. ASSESSMENT CRITERIA SHEET
Student Name : Teacher : Mr. Paterson
ASSESSMENT ITEM : Production Graphics Assignment
CRITERIA STANDARD - The student work has the following characteristics:
Criteria Task +A- +B- +C- +D- +E-
Dimensioning techniques
(As1100), Engineering symbols
Orthographic conventions,
Identification of components in
sketches, detail and assembly
drawings, sectioning
conventions, selection of views,
layout and marketing
range of accurate facts,
terminology, standards and
conventions applied to all task
areas
relevant principles, procedures
and techniques selected and
used effectively in a
comprehensive range of familiar
or rehearsed situations.
Substantial range of accurate
facts, Terminology, Standards
and conventions
Relevant principles,
procedures and techniques
selected and used proficiently in
a substantial range of familiar or
rehearsed situations
adequate range of accurate
facts, terminology, standards
and conventions
Principles, procedures and
techniques used purposefully
in a range of familiar or
rehearsed situation
narrow range of facts,
terminology, standards
and conventions
Procedures and
techniques used in
familiar or rehearsed
situations
basic facts and
terminology
Basic use of
fundamental techniques
in rehearsed situations
3
Knowledge
Reasoning
MARK

93. ASSESSMENT CRITERIA SHEET
ASSESSMENT ITEM : Production Graphics Assignment
CRITERIA STANDARD - The student work has the following characteristics:
Criteri
a
Task +A- +B- +C- +D- +E-
Sketches of all associated
parts of the pen
Sketches of proposed
refinement of pen.
Detailed, effective
sketches/ drawings with
precise and clear
communication
Detailed, functional
sketches/drawings with
precise and clear
communication
Legible
sketches/drawings with
adequate clarity of
communication
Legible sketches and
drawings
Unclear sketches and
drawings
3
6
Arrangement of Working
Drawings, pictorial
representations and power
point slide show.
The use of graphic
communication in the
production and marketing of
commercial industry products
Effective and resourceful
selection, planning and use
of a range of appropriate
elements of presentation
Effective selection,
planning and use of a
range of appropriate
elements of presentation
selection, and use of a
range of appropriate
elements of presentation
Use of
predetermined
elements of
presentation
Unclear sketches and
drawings
Presentation