One way to look at driving member engagement is via a loyalty rewards program. Affinity Center International has developed the association industries world class solution to member benefits and value.

1. Up The Value of Membership.
How it works
Merchant
Partners
Rewards
Let’s Get Started
Champions

2. Make Membership Indispensable.
Benefits That Add Up.
AchieveLinks® maximizes the value your members receive from
their membership and increases their engagement with your
association. Rather than provide a discount on just one product,
AchieveLinks rewards your members for business and personal
purchases they make every day. The AchieveLinks rewards points
can really add up—and be redeemed for a wide array of
motivational rewards. The catch? They have to be members to
earn, making membership in your association indispensable.

3. Enjoy Benefits Unlike Any
Other Association Program
®
With AchieveLinks, you can
Offer a unique, new member benefit that’s free to you.
Increase member engagement: Retain existing members, and
draw in new members, too!
Share in the revenue.
Earn a royalty on every purchase. As your members
spend more, your association earns more.
Be top of mind every time members
purchase with the co-branded
AchieveLinks Rewards Platinum VISA® Card.

4. Enjoy Benefits Unlike Any
Other Association Program
®
With AchieveLinks, you can
Get up and running quickly.
Our Fast Track start-up program provides marketing tools to get your
members enrolled and the AchieveLinks program going right away.
Let us do the heavy lifting.
ACI handles all set up and ongoing management, requiring minimal
effort on your part.
Become a Hero!
Provide new benefits, new value to your members and demonstrate to
your members that you are always thinking about them.

5. Your Member Lists Help Ensure the Program’s
Success
For AchieveLinks® to be successful, a consistent, cumulative and ongoing communications
effort directed towards potential members is absolutely necessary.
Without the lists and the ability to promote directly to members,
the program will not be as successful for the association or the members.
Member engagement and communication drives the success of the program.
ACI will use the provided lists with care and with the interest of doing only what is right
for your members and your association.
• Engage your members.
• Gets members active in the AchieveLinks program.
• Allow members to experience the value of participating and earning rewards.
ACI has a policy specific to use of association member lists that we share with every
AchieveLinks customer. ACI does not sell or give your lists to anyone.

6. AchieveLinks is the Only
Business Loyalty Rewards
Program for Association
Members

7. AchieveLinks is the Only Business Loyalty
Rewards Program for Association Members
®
With AchieveLinks, members will
Receive a new, tangible benefit from their association membership at no cost.

8. AchieveLinks is the Only Business Loyalty
Rewards Program for Association Members
With AchieveLinks, members will
Receive a new, tangible benefit from their association membership at no cost.
Earn Links℠ Reward Points for their everyday business and personal purchases.
Buy from Merchant Partners (sponsor companies) who are tailored to your
association and industry, along with discounts, deals, and specials for
merchants as well.

9. AchieveLinks is the Only Business Loyalty
Rewards Program for Association Members
With AchieveLinks, members will
Receive a new, tangible benefit from their association membership at no cost.
Earn Links℠ Reward Points for their everyday business and personal purchases.
Buy from Merchant Partners (sponsor companies) who are tailored to your
association and industry, along with discounts, deals, and specials for
merchants as well.
Accelerate their earnings when they sign up for the AchieveLinks VISA
Platinum Credit Card.

10. AchieveLinks is the Only Business Loyalty
Rewards Program for Association Members
With AchieveLinks, members will
Receive a new, tangible benefit from their association membership at no cost.
Earn Links® Reward Points for their everyday business and personal purchases.
Buy from Merchant Partners (sponsor companies) who are tailored to your
association and industry, along with discounts, deals, and specials for
merchants as well.
Accelerate their earnings when they sign up for the AchieveLinks Rewards
Platinum VISA® Card.
Redeem Links for a huge selection of rewards from merchandise to gift cards
and travel to association dues and conference expenses. No matter what
motivates your members as individuals there are rewards to excite them —
from small to WOW!

11. AchieveLinks Merchant Partners
Meet Specific Industry Needs

12. AchieveLinks Merchant Partners
Meet Specific Industry Needs (construction)
Here’s a sample…
1800lighting.com
Ace Hardware
All-Battery.com
American Pool
AT&T
Bargain Outfitters
batteries.com
Batticdoor
Bellacor
Black & Decker
Blinds.com
Budget Truck Rental
Build.com
CPO Outlets
Design Cost Data
DeWalt
Diesel
DisposaCone
Eastern Mountain Sports
Eddie Bauer
Floors and Surfaces
Global Equipment Co
Hand and Power Tool Shop
Heavy Duty Store
Home Depot
Hudson Reed
iFloor
Industrial Supplies
Interstate Batteries
Just Blinds
LandscapeUSA
Lee Jeans
Levi’s
Lighting By Gregory
Lighting Catalog
Lowe’s
Lumber Liquidators
Lumen Light + Living
Nitro-Pak
Onlinemetals
Outdoor Living Showroom
Parkway Wholesale
Patagonia
Performance Bike
Plumber Surplus
poolproducts.com
RockCreek.com
Ryobi
Sahalie
Select Blinds
ShopCaterpillar
TabletTape
The Sportsman’s Guide
TigerGPS.com
Timberland
Tire Rack
U.S. Cavalry
Water.com
WeldingMart
West Marine
Wrangler
Your Home Supply
All logos are copyright by their respective companies.

13. AchieveLinks Merchant Partners
Meet Specific Business Needs (business)
Here’s a sample…
123Inkjets.com
123Print
4allmemory
4imprint
4inkjets
Adobe
Allstate Insurance Co.
American Incorporators
Apple Store
Autodesk Store
Avanquest Software
BJs Wholesale Club
Boston Globe
Broadcast International
Budget Rent a car
Business.com
Charge Card Systems
Chicago Tribune
Colorful Images
Comfort Suites
CompUSA
Crane & Co
CRH Transportation
CRI
Dell Financial Services
Dell Home
Dell Small Business
Deploid
eFax
Electronic Transfer
FedEx Office
FineStationery.com
Fonts.com
FreeTaxUSA.com
Frost Miller Group
FTPress.com
Geeks.com
GoDaddy.com
H&R Block
Home Furniture
Showroom
Home Office Solutions
Homestead
Hoover and Dirt Devil
HP Small & Medium
Business
HR Haven
iBuyOfficeSupply
Infogenix
iPrint
irobot.com
Jonas Construction
Jos. A. Bank
Kaplan Test Prep
Legal Seafood
Lexington Law
Los Angeles Times
Luggage Online
MacConnection
McAfee
MCM Electronics
Microsoft Store
Monster.com
Network Solutions
Norton from Symantec
Office Depot
OfficeDesigns.com
Officefurniture.com
OfficeMax
Officescape
Philips
Pingo
Punch! Software
QuickBooks
Radio Shack
Rosetta Stone
Sales Tax Experts
SIRIUS Satellite Radio
Skype
Socrates
Super Warehouse
T-Mobile
Tim Shaver & Assoc LLC
TurboTax
Tuva Interactive
USA Today
Volusion
Washington Post
Webroot Software
All logos are copyright by their respective companies.

14. AchieveLinks Merchant Partners
Meet Specific Industry Needs (restaurant)
Here’s a sample…
AJ Madison
AppliancePartsPros.com
Best Buy
Cafe Britt
CHEFS Catalog
Cheryl's
Chocolate.com
CoffeeForLess.com
Coffees of Hawaii
Conde Nast
Cooking.com
Cushman's
D'Artagnan
Dancing Deer Baking Co.
David's Cookies
Decor Universe
Fannie May Candies
Gevalia
Ghirardelli Chocolate
GODIVA Chocolatier
Golden State Fruit
Harry and David
igourmet.com
Jelly Belly
Katom.com - Kitchen and
Restaurant Supplies
Laithwaites Wine
Lenox
Mighty Leaf Tea
Mission Resturant Supply
Mrs. Fields Cookies
My M&M's
Nespresso
Nestle Waters
NuWaveOven
Omaha Steaks
Oneida
Peet's Coffee & Tea
Restaurant.com
Rubbermaid
Safeway.com
Sam's Club
Sears PartsDirect
See's Candies
Shari's Berries
SousVide Supreme
Sur La Table
Tassimo
Teavana
The Container Store
The Popcorn Factory
Whirlpool Outlet
Williams-Sonoma
Wine Enthusiast
Wine.com
All logos are copyright by their respective companies.

15. AchieveLinks Merchant Partners
Meet Specific Industry Needs (agriculture)
Here’s a sample…
Orchard Supply Hardware
Burpee Gardening
Backcountry.com
Bass Pro Shop
bloomingbulb.com
Brecks
Brownells
Cabela's
Camping World
Campmor
Department of Goods
Dutch Gardens
FloraFlora
Gander Mountain
Gardener's Supply
Grainger
Gurney's Seed and Nursery
Hayneedle
Lucky Brand Jeans
Moosejaw
Mountain Gear
National Jean Company
Orvis
Overtons
Plow & Hearth
REI
Sierra Club
The History Channel, A&E, and Bio
The North Face
UGG Australia
Walter Drake
WesternWear / Sheplers
All logos are copyright by their respective companies.

16. AchieveLinks Merchant Partners
Meet Specific Industry Needs (medical/nursing)
Here’s a sample…
Academic Superstore
Aramark
Canon
Crocs
Crucial Technology
Dickies
Dr. Scholls Shoes
drugstore.com
Easy Comforts
Easy Spirit
Epson
Escort Radar
EyeBuyDirect.com
FootSmart
GNC
Lens.com
Lensmart
My Nursing Uniforms
Nuance
OverstockDrugStore
Pet Care Choice
philosophy
Prescriptives
Proactiv Solution
Relax The Back
Rockport
Scrubs 123
Soma.com
Spafinder.com
Starbucks
The Vitamin Shoppe
The Walking Company
TOMS
Ultimate Back Store
UnderArmour
Verizon Wireless
Vision Direct
Vitamin World
Walgreens
Warby Parker Eyewear
WeightWatchers.com
Frames Direct
H2O Plus
Medifocus.com
All logos are copyright by their respective companies.

17. AchieveLinks Merchant Partners
Meet Specific Personal Needs
Here’s a sample…
1-800-FLOWERS
1-800-PetMeds
adidas
Adorama
Advance Auto Parts
Aeropostale
Air France USA
Airport Rental Cars
Alaska Airlines
American Eagle
Outfitters
American Express
Giftcards
Ann Taylor
Anne Klein
Apple iTunes
Auto Parts Warehouse
Autos.com
Avis Rent A Car
Avon
Babies R Us
babyGap
Banana Republic
Bare Necessities
Barnes&Noble.com
Barney's New York
Bath & Body Works
Best Western
International
bloomingdale's
Bowflex
Brooks Brothers
Brookstone
Budget Rent a Car
Chico's
Choice Hotels
Citrix
Clinique
Coach
Coldwater Creek
Columbia Sportswear
Comfort Inn
Country Inns & Suites
Crabtree & Evelyn
Crate & Barrel
Crayola Store
Danskin
David's Bridal
Day-Timers
Design Within Reach
Dillards
DIRECTV
DisneyStore
Dollar Rent-a-Car
Dress Barn
DSW
eHarmony
Elizabeth Ardeni
Enterprise Rent-A-Car
Estee Lauder
Expedia
Fairmont Hotels and
Resorts
Florsheim
Footlocker.com
Forever 21
Fossil
FTD
Gamefly
GameStop.com
Gap
Giftbaskets.com
Giftcertificates.com
Griffin Technology
Groupon
GUESS
Guitar Center
Guthy Renker Corp.
Hanes.com
Hanna Andersson
Holiday Inn
hotels.com
Hotwire
iTunes
J. Crew
JCPenney
Jet Blue
Jewelry.com
Kmart
Kohl's
La Quinta Corporation
Lacoste
Lands' End
Lane Bryant
LeapFrog
LEGO
Linens 'N Things
Lord and Taylor
Macy's
Marriott
Match.com
Mattel
Naturalizer
Nautica
NFL Shop
Nike Store
Nine West
Nordstrom
NutriSystem
Old Navy
Orbitz
Oscar de la Renta
Overstock
Peapod
Perry Ellis
PETCO
PetSmart
PetSupplies.com
Pottery Barn
Priceline.com
Quality Inn
Quicken Loans
Radisson Hotels
Reebok
Remington
Saks Fifth Avenue
Sally Beauty Supply
Samsonite
Sandals and Beaches
Resorts
Sears.com
Sheraton Hotels &
Resorts
Southwest Airlines
Vacations
Sports Authority
Starwood Hotels &
Resorts
Staybridge Suites
Target
Teleflora
Textbooks
The Body Shop
Thrifty Rent-A-Car
Tommy Hilfiger
Toys R Us
Travelocity
Urban Outfitters
Vera Bradley Designs
Walmart.com
Zales
Zazzle
Zulily
All logos are copyright by their respective companies.

18. LinksReminder Toolbar
sets members FREE TO SHOP!
Now available for free download, the LinksReminder Toolbar
allows members to shop directly on the web without first
visiting the online Earn & Shop Center.
Any time members shop at a merchant partner’s site, the Toolbar
will display featured coupons and Links® earning opportunities. It’s
easier than ever to get all the Links your members deserve!
Look for the free download for the Toolbar banner on AchieveLinks.

19. What Merchant Partners
Would You Like Us to Add?
One of the unique benefits of AchieveLinks® is
how your members can earn rewards for buying
from businesses in your industry – the very same
businesses they buy from every day. Let us know
what merchant partners you would like us to add
to the list. You’ll do them a favor, and make
AchieveLinks more valuable to your members.
• Industry Specific
• Association Key
• Regional/Local

20. Ask Us About How To
Become A Merchant Partner
Here’s How It Works:
We’ll post your free listing in our
online Shop & Earn Center which
links seamlessly to your website.
Plus we promote via e-mails,
statements, newsletters, and
other member publications.
Members visit the Shop &
Earn Center and make
purchases from Merchant
Partners.

21. Ask Us About How To
Become A Merchant Partner
Here’s How It Works:
Our unique system
allows members to earn
the same points across
many merchants.
Once their purchase is complete, you send us
a commission and we distribute Links® to the
member and a royalty to their association.
The buying quickly adds up and members can
easily reach their reward goals.

22. The Rewards Options Are As Wide
As Your Members’ Imaginations.

23. The Rewards Options Are As Wide
As Your Members’ Imaginations.
Through the AchieveLinks® Reward Center,
Members Can Redeem for
Business Rewards to support their businesses by updating their offices with
new equipment or rewarding their employees with gift cards, trips and more.
Travel Rewards to plan dream vacations to almost anywhere in the world.
Must Have Rewards to own the latest merchandise like a new flat screen TV.
Association Rewards to pay membership dues, attend conferences, or buy
association products.
Once-in-a-Lifetime Rewards to do incredible, unique experiences.
Charitable Donations to give back to the community or favorite cause.

24. Give Members the
Flexibility to Earn Links® Everywhere
AchieveLinks® gives you the ability to offer a VISA®
Platinum Credit Card that is co-branded with your
association logo and can be used wherever VISA is
accepted. When they buy anything with the card,
from gas or groceries to office supplies or even
airline tickets, your association will be top of mind.
Plus, they’ll earn Links on every purchase
to get closer to the reward of their desire!

25. By Offering a Co-Branded
Credit Card to Your Members You Can
Keep your association brand in front of members every time they use
the card.
Add value to association membership by giving them more ways to
earn Links.
®
Help your members earn points faster when buying from AchieveLinks®
Merchant Partners whenever you shop or online in the Earning Center.
Give your members a way to show their pride in their association every day.
Share more revenue. When your members spend more, your association earns
more.
Give your members another way to support your association’s mission.
*AchieveLinks Rewards Platinum VISA Card is an optional benefit for you to offer your
members and is not a requirement of the AchieveLinks program.

26. Let’s Get Started!

27. Let’s Get Started!
Right Away, Expect ACI to
Assign you an AchieveLinks® champion who will be your partner in the set up
and execution.
Build a co-branded website where members can earn and redeem Links.
®
Design an event opportunity—perhaps at your own annual or regional
meeting—where we can engage and sign up members to your program.
Note: Requires a member list, the ability to make a presentation and meet necessary number of
potential attendees.
Help you develop a launch campaign and enroll members.
Train your key staff and others on your team to make the most of the program.
Launch your co-branded credit card.

28. Let’s Get Started! ACI will also help you
Develop and distribute promotional materials
to make members aware of the program’s benefits.
•
•
•
•
•
•
•
•
•
•
•
•
•
Email
Direct Mail
Event Marketing
Online Support
Advertising
Publicity
Social Media
Welcome Kit
Deal of the Month merchant offers by industry email
Holiday/event promotions with merchant offers
Monthly statements
Quarterly Campaigns
Seasonal direct mail promotions — Holiday Gift Guide

29. Helping You Succeed
Long Term, Expect ACI to
Assign a single point of contact available for customer support.
Send regular updates of your association’s spending, earnings, and rewards.
Share the revenue your association has earned at regular intervals throughout
the year.
Manage all of the Merchant Partner relationships to fit the needs and desires
of your member base.
Continually expand AchieveLinks to deliver more Merchant Partners and
rewards options.
Create member promotions around holidays or other events
that give your members even more Links earning opportunities.

30. The Blueprint for Success
A few simple actions will help maximize the benefits of AchieveLinks® for your
association and your members.
SPEND
1
DAY
WITH US
Spend a couple hours with us.
As part of our Fast Track start up, ACI will come in and go through all the details
that’ll make set up a breeze.
Assign a “Champion.”
Someone on your staff who will oversee the management of the AchieveLinks
program.
Get everyone involved!
By using AchieveLinks, association staff and leadership will understand the benefits
to members and be able to promote it.
Make it visible.
We can help with the messaging, but placement is in your hands—sharing
AchieveLinks news on your website, e-newsletter, magazine or conference will raise
awareness to your members, increasing your success and theirs!

31. Meet The Leadership Team
Here are just a few members of the ACI team
who will touch your program. While you’ll
always have a designated point of contact,
they’re just a click away if you need them.
Giulietta Versiglia
Managing Director
giulietta.versiglia@affinitycenter.com
Join Up! Be a part of our social media community for
up-to-the-minute AchieveLinks news, insider tips and ongoing
support. Follow @affinitycenter on Twitter.
Or, like us on Facebook at www.facebook.com/affinitycenter.
Angela Prather
Vice President, Business Development
angela.prather@affinitycenter.com
Carolyn Valliere
Marketing Director
carolyn.valliere@affinitycenter.com
David Carrithers
Founder and Advisor
david.carrithers@affinitycenter.com

32. How the Royalty Program Works:
AchieveLinks® Program
Association Royalty Agreement
ACI agrees to compensate your Association for its participation in and sustained endorsement of the AchieveLinks Program. Consistent with
the AchieveLinks Participation Agreement Terms & Conditions, the terms ACI, Us or Our refers to Affinity Center International, LLC, the terms
You or Your refers to the Association, and the term Member refers to the program participant.
1.
The Association will share in the Links Revenue generated by its Members through transactions with AchieveLinks Program Merchant
Partners and through its Members’ AchieveLinks Rewards Platinum Visa® Card spend. “Links Revenue” means Links earned by your
Members, times one cent ($0.01). Links Revenue excludes Links awarded to Your Members which are not generated from transactions
with AchieveLinks Program Merchant Partners (including, without limitation, sign up promotions, first purchase promotions or any other
form of incentive).
2.
The Association’s Compensation will be paid no later than 45 days after the end of the calendar quarter in which Your total
Compensation due reaches or exceeds $250. “Compensation” means Your members Links Revenue times 2.5 percent.
3.
In the event that any provision of this Royalty Agreement shall, for any reason, be deemed to be invalid or unenforceable, the remaining
provisions of the agreement shall remain in full force and effect.
4.
This document incorporates all the provisions of the AchieveLinks Participation Agreement Terms & Conditions.
I understand and agree with how __________________________________will earn its Royalty as of the date shown below:
___________________________________________________________
____________________
Association Representative Name
Date
___________________________________________________________
Association Representative Signature
©2013 Affinity Center International LLC, All Rights Reserved.

33. Up My Benefits!
After seeing how the AchieveLinks program will help my
association, members, sponsors and suppliers, I’m interested in
adding it to our membership benefits. I’m ready to commit the
effort required on our end to make it a success! Please ask ACI’s
Champion of Association Experience to contact me to start the
Fast Track process so that we can get up and running right away.
Co-Branded AchieveLinks Rewards Platinum VISA® Card
 I would like to be on the top of my members’ minds every time they
purchase with our association’s co-branded AchieveLinks Rewards
Platinum Visa® Card.
 I am not interested in the co-branded AchieveLinks Rewards
Platinum Visa® Card at this time.

I am the person responsible for the Fast Track implementation
process for AchieveLinks.

I am not the person responsible for the Fast Track implementation
process for AchieveLinks.
That person is: _________________________________________
______________________________________________________________
Signature
______________________________________________________________
Title
______________________________________________________________
Association
______________________________________________________________
Date
Fast Track Hero
©2013 Affinity Center International LLC, All Rights Reserved.

34. Association Checklist
 Provide Member list in Excel Format
 Provide Logo in EPS format with a transparent background
 Final approval has been received by association's board of directors and legal department, if applicable
 Association is opting for co-branded VISA
 Association is opting for generic VISA
______________________________________________________________
Association Representative
______________________________________________________________
Date
©2013 Affinity Center International LLC, All Rights Reserved.