4. Target Market
Woman between 25 and 35 years of age
Middle class income level
Well-educated, Career: Corporate world—downtown/city office
Fashion forward/conscious, simplistic and chic style
“Day to Night” clothing
Habits: personal shopping, dining with friends
Misses 00-16
Silhouette preferences: fitted/form hugging (slim line)
silhouette
5. Inspiration & Trends
Ralph Lauren Pre-Fall 2016 collection
Use of suede
Cropped tops/jackets
Slim fit clothing
6. Color Scheme
Deep, rich colors
Monochromatic
Warm colors
Different shades and depths of red and different tints and shades of grey, black,
and brown
8. Garment #1
Black suede midi-length dress
Mock turtleneck collar, thigh-high split, center back zipper
Fitted/form hugging (slim line) silhouette
Monochromatic
9. Garment #2
Red suede below-the-knee length skirt
Monochromatic
Slim line silhouette
Side zipper for fastener
Multi-colored turtleneck knit cropped top sweater
Monochromatic: shades of brown and black
Soft fit, slim silhouette
No fastener
10. Garment #3
Red suede high-waist, wide leg pant
Fastener: center-front zipper and single button
No pockets or belt loops
Red suede blazer jacket
Soft fit, natural silhouette
Fastener: 3-button blazer
Princess seams
Sleeveless knit sweater cropped top
Jewel neckline, slim fit
No fastener
11. Garment #4
Black suede pant
Slim line (form hugging) silhouette
Fastener: center-front zipper
Long-sleeved knit sweater
Turtleneck collar
Natural silhouette
No fasteners
Monochromatic: Shades and tints of grey
12. Garment #5
Sleeveless knit sweater dress
Turtleneck collar, below-the-knee length
Subtle/soft thigh-high splits, side seam placement
Natural silhouette
Monochromatic: Shades and tints of brown and black
No fasteners
13. Main Principle & Element of design
Simple, vertical lines, establishing balance and structure
Organic shape, slim line and natural silhouettes
Soft hand/smooth texture
Warm colors, monochromatic color scheme
Different shades and tints
Symmetric designs
Repetition and unity established in color scheme and silhouettes/fit
Texture and style lines establish movement
Harmony established in color variations,
14. CORE
by Leigh
Why Core by Leigh?
• I wanted to identify the collection with myself—its creator
• Middle name is Leigh
• “Core” because it is a reflection of what is included in the
collection—the essentials
• The basics of a professional, working woman
• This collection embodies her style preferences and
professional needs, while also allowing the expression of
personal style
• The central needs of this kind of woman
Core by Leigh because it provides the fashionable, simple, chic,
and essential clothing pieces for any young, working woman
Price Line:
• Between $35 to $200 for a
variety of merchandise:
blouses/tops, bottoms,
outerwear (jackets, coats,
blazers)
Where To Get It:
• Sold exclusively at our
various mall locations in the
U.S.
15. References
NNADI, C. (2015, December 3). Ralph Lauren Pre-Fall 2016 Fashion Show.
Retrieved December 7, 2015, from http://www.vogue.com/fashion- shows/pre-
fall-2016/ralph-lauren
