1. V Kids
Footwear

2. Presented by Group (3)
Ma Hnin Thiri Chaw (Roll no. 4)
Ma May Zin Htet (Roll no. 14)
Ma Mya Myin Kyi (Roll no. 25)
Ma May Myo Mon (Roll no. 36)
Ma May Thu Naing (Roll no. 45) { Leader }
Mg Thein Oo (Roll no. 53)
Ma Zin Hnin Phyu (Roll no. 57)
Ma Khine Hnin Hnin Thu (Roll no. 71)
Ma Yin Mar Naing Win (Roll no. 81)
Ma Ei Ei Phyo Zaw (Roll no. 90)

3. Executive Summary
Business History
Market Research
Marketing Decisions
Legal Decisions
Manufacturing & Operations
Personnel Strategies
Financial Decisions
Implementation Schedule
Content

4. Executive Summary
“V-kids” is a shoe manufacturer and exporter that will
sell high quality kid’s shoes within five countries.
We will offer wide variety of colors and styles and
high quality materials used in the manufacture.
Shoes size start from size 12 to size 23 and include
half sides for example 12 ½.
Our business will cater to the needs of kids’ age from
infant to 5 years.

5. Business History
Kids’ shoes manufacturer and exporter for babies’
footwear with good quality and latest trends.
Partnership {owned by 10 partners}
Manufacture using different fabrics such as velvet,
cotton, wool, etc.
Available in a wide range of gorgeous colors, designs
and prints, these shoes are designed keeping in mind
the most up-to-date fashion trends.

6. Company Description
Name V-kids
Address Shwe Pyi Thar
Registered name ဗဗဗ-ဗဗဗ(ဗဗ)
Contact number +951973166019
Fax +951217458
Domain name http://www.v-kids.shoes.com.mm/
Bank MICB, MFDP

7. Company Description
Business Type Exporting Manufacturer
Capital Investment $ 116,500
Total Annual Sales $ 48,250
No. of Total Staff 45 employees
Year Establishment 2012
Payment Terms L/C (or) T/T
Export Market
China, India, South Korea, Thailand,
Singapore

8. Company Logo

9. Slogan
“Think shoes, Choose V-kids!”

10. Vision
To be a distinguished kids footwear brand known
worldwide for the quality of products, setting new
trends and lifestyles.
Mission
To offer continuous value added products to our
customers.
To accomplish this, we focus on exceptional design,
innovation, quality, convenience and interactive
communication.

11. Production Process

12. Step (1)
• Lay out the fabrics, cut 2 pieces for each pattern
piece.
Step (2)
• Prepare the sole. Trace the shoe sole pattern onto
the appliqué adhesive paper side and cut out. Iron
the adhesive to the wrong side of the inside sole
piece.
Step (3)
• Cut and lay out the top, wrap pieces. Lay them
right sides together. Sew along the top as shown.

13. Step (4)
• Place the right sides together at the center back of
the heel with center bottom of the wrap as shown.
Sew around until you reach the end of one side of
the top wrap.
Step (5)
• Start at the center back again and sew the
opposite direction, keeping close to the edge. To
finish the edges you can either use an overcasting
stitch, pinking shears or a serge the edges.

14. Cotton Baby
Shoes
(0-6)months

15. Velvet sandals

16. Baby wool boots

17. Cotton shoes

18. What we offer?
Age - Infant to 5 years
Size – 12 to 23
Color - Various
Product Items - Boots, Shoes, Sandals
Fabrics – velvet, wool, cotton.

19. Product Characteristics
Light and Comfortable
Soft
Custom-made with a Perfect Fit
Fully Lined
Beautifully Crafted, High Quality, Constructed Correctly
Cost-Effective and Practical

20. Strength & Core Competencies
We ensure the excellence of our shoes are:
Material
Cut
Design conformation
Embroidery
Stitching
Stability
Finish
Color fastness

21. Trustworthy Raw Materials
Fabrics
• Velvet
• Cotton
• Wool
We source all materials from reputable suppliers in
China (mainland) and Taiwan who are international
approvals holders so that you can be confident you're
sourcing products that are safe for babies and
children to use.
Why trustworthy?

22. Benefits and Features
Innovative Design
With cartoon characters,
beep, light, phosphorescent
Highlighted Features
Lovely designs and prints
Eye-catching colors
Long-lasting shoes
Comfortable to wear
Available in various sizes
Cartoon pattern
Seasonally design creation

23. Services
For up to 5 years age groups, our variety of kids
footwear is offered in different sizes and is tremendously
comfortable to wear.
“Our Multilingual Staff Responds Quickly”
All members in foreign section are those who know
English and Chinese well. So, our customers can contact
us in English or Chinese today, and we'll respond within
24 hours.

24. Customer Value Creation
A number of the factors that have made us the ideal
choice of our customers are:
Quality guaranteed goods
Customization
Capacity to accept mass orders
Well-timed delivery
Easy payment modes of Cash

25. Increasing competition, especially from branded
baby footwear corporations
High cost materials
Changing demands and catering to this demand
Changing fashions and changing behavior of
demographics
Challenges

26. Target Market
Demographics
Target Customers: Age up to 5 years
Target Buyers: Parents, Family Members, Retailers,
and Wholesalers.

27. SWOT Analysis
- Product line with variations and
innovative designs
- Discounts are available for
bundle buying
- Expertise in getting new
products to the market quickly
- Expertise in providing good
customer service
- Online selling could be a
competitive edge over similar
rivals
- New in business as compare to
rivals
- Huge capital required to start
business as credit is not easily
available from supplier in start
- Marketing expense in the start
will be huge, to establish brand
name required lot of advertising
Strengths Weaknesses

28. External Analysis
- 2015 Free Trade Policy
- Policy encourage exporting
- Developing economy in
Myanmar
- Animated movies increased
the demands and popularity
of attractive design for kids
- High birth rate opportunity
for kids foot wear section
- Technology improvement
support for easy exporting
transaction
- Competition is high and big
chains like Wall-Mart, Gap and
Limited Incorporation
introduced their kid’s shops in
the city and penetrating in
market
- People are more conscious
for pricing due to many
competitions and going for
discounts
Opportunities Threats

29. China
India
South Korea
Thailand
Singapore
Target Countries

30. Competition in Target Countries

31. Singaporean Rivals
• Products: baby sandals, children flogs, kids shoes,
children boots and sandals.
• Products: baby shoes, sport shoes, evening dress
shoes.
Shoes’ at Endless Co.,Ltd
Alibaba Shoes Factory

32. Chinese Rivals
Shenzhen Baby Happy Import and Export Co., Ltd
• Products: baby shoes, children shoes, kids shoes,
children boots and sandals and shoes keychain.
Jinjiang Jiaxing Shoes & Garments Factory
• Products: Kid Clogs, Flip flops, medical clog, beach
clog, baby sandals, slippers, lady slipper, shoes, etc.

33. Indian Rivals
R.N. Overseas Co., Ltd.
• Products: Children's Sandals, Children's Slippers, and
Children's Shoes.
Global Technology Fashion Co., Ltd.
• Products: baby shoes, evening dress shoes.

34. South Korean Rivals
Tobias Mayer Online Shoe Store
• Products: Shoes, Sandals and all other clogs and
boots by Birkenstock online.
Silla International Co., Ltd.
• Products: Shoe, Boots, Canvas Shoe, Sandal, Slipper.

35. Thailand Rivals
Thai Interplus Trading Co., Ltd.
• Products: Children Garment, Children's & Baby's
Shoes, Skin Care, Costume & Fashion Jewelry.
Psk Industries Ltd.
• Products: Children's & baby's shoes

36. Marketing Decisions
Distribution Strategies
- Direct Exporting
- Logistic Alliances
Marketing Strategies
- Locally by Marketing Department
- Internationally by Foreign Distribution
Group

37. Online Marketing

38. Price Range
Myanmar Kyats 5000 to 8000
China Yuan 127 to 158
India Rupee 986 to 1233
South Korea Won 23000 to 28000
Singapore S$ 24 to 30
Thailand Baht 615 to 770

39. Myanmar (500*5,000Kyats =US$ 6.5)
China (1000*12,000Kyats =US$15)
India (1000*12,000Kyats =US$15)
South Korea (300*12,000Kyats =US$15)
Thailand (300*12,000Kyats =US$15)
Singapore (400*12,000Kyats =US$15)
Pricing Strategy

40. Penetration Pricing will be the
pricing strategy
V Kids

41. Promotion Strategy
Advertising - Baby TV, Billboard
Sales Promotion - Seasonal Discounts
Sponsor - Kids show and Activities, School events
Place – hospitals, theme parks, schools, shopping
malls

42. Product Strategy
Local
Supermarkets
Departmental
Stores
Specialty
Stores
International
Supermarkets
Shopping
Malls
Specialty
Stores

43. Legal Decisions

44. Export Procedures
Apply to Directorate of Trade for registration as
exporter
Partnership firm
Terms of registration = 3yrs
Issued by the licensing authorities concerned
The validity of export license is 6 months from the date
of issue, and can be extended for three months period
at a time.

45. Export Procedures (continued)
No export license fee
Commercial tax = 2%
Income tax = 30%
LC = opened by MICB
Shipment on F.O.B basis under Myanma Port
Authority
Shipping bills, other shipping documents, Country of
Origin and customs pass, must be presented to the
Bank for transaction.

46. Custom Clearance (Export
Declaration)
Export license / permit
Invoice
Packing list
Sales Contract
Shipping Instruction
Payment advice referring Inward Telegraphic Transfer Private
No./Inward Telegraphic Transfer Government No.
Sample of goods

47. Manufacturing and Operations
Location of production facilities for exports
• State-of-art Machines
• Sewing Machines
• High Quality Materials
H/O, Factory location – Shwe Pyi Thar Township

48. Personnel Strategies

49. Organization Chart
BOD
Legal
Consultant
GM
Marketing
Manager
Assistant
Admin And
HR
Manager
Assistant
Production
Manager
Assistant
Finance
Manager
Assistant
Foreign
Relation
Manager
Assistant

50. Production
Operation
Procurement
Cutting
Embroidery
Sewing
Gluing
Finishing
Designing

51. Quality Control
Step-by-step quality control system for
Raw materials
Fitting
Stability
Color fastness
If one defect product has seen, it will reject to
export.

52. Training and Hiring
Well-trained program for staff to produce quality
products and to reduce defects.
Hiring temporary workers if the orders are
unexpectedly rising.

53. Human Resource
Designer with 5 years of international experience .
Our top priority is designing safe products with cute
designs that babies and children love.
Over 30 percent of our staff members are designers,
and most of them have at least 5 years of experience
in this field.

54. Financial Decisions
Start-up Expense Summary
Profit and Loss Statement
Cash Flow and Balance sheet
Break Even Point

55. Budgetary for V Kids
Kyats
Owners Equity (7,000,000Kyats * 10
shareholders)
70,000,000
15% Bank Loan 20,000,000
Capital investment 90,000,000
Required Money for 1st Month of Operation
Fixed Cost (Capital investment) 44,600,000
Expenses for 1st Month of Operation 27,025,000
Required Money for 1st Month of Operation 71,624,000
Reserve Capital in hand 18,376,000
*** Monthly Inventory (on hand) = 1000 units

56. Monthly Budgeted Trading,
Profit & Loss A/C for V Kids
for First Month of Operation
V Kids Finance (edi G3).xlsx

57. (In Kyats)
Revenue 38,500,000
Less: Cost of Goods sold 14,015,000
Gross Profit 24,485,000
Less: Expenses (13,210,000)
Earning Before Interest & Tax 11,275,000
Less: Bank Interest
Charges(20,000,000Kyats*15%/12months)
(250,000)
Earning Before Tax 11,025,000
Income Tax (11,025,000Kyats*30%) 3,307,500
Commercial Tax (38,500,000Kyats*2%) 770,000 (4,077,500)
Net Profit 6,947,500
Retained Earning (2,500,000)
Dividend Paid 4,447,500
Dividend Paid to (10) Shareholders 444,750

58. Break Even Point

59. Expected Annual Sales & Profit
(Next 3 Years)

60. (In Kyats) Year (1) Year (2) Year (3)
Gross Profit 315,820,000 317,620,000 365,940,000
(-) Production Cost 146,180,000 144,380,000 158,460,000
(-) Administrative Cost 20,040,000 20,040,000 23,160,000
(-) Sales & Distribution Cost 138,489,000 140,489,000 157,120,000
Earning Before Interest & Tax 157,291,000 157,091,000 185,660,000
Less: Bank Interest
Charges(20,000,000Kyats*15
%/12months)
(30,000,000) (30,000,000) (30,000,000)
Earning Before Tax 127,291,000 127,091,000 155,660,000
Income Tax
(11,025,000Kyats*30%)
(38,187,300) (38,127,300) (46,698,000)
Commercial Tax
(38,500,000Kyats*2%)
(9,240,000) (9,240,000) (10,488,000)
Net Profit 79,863,700 79,723,700 98,474,000

61. Implementation Schedule
Year/ Tasks 2012 2013
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Select Locations
Develop Stores in
Local
Start Basic Kids
shoes available
for Selling
Start Online
Selling
Expand Product
Line
Start Promotion
activities
Start Planning For
New Location