A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.

1. How to attract, engage & retain
volunteers & supporters on
Part of Socially Active’s Social Media Training for Non-Profits Series - By Cher Jones

2. Today’s agenda
• Why Facebook?
• How to:
– Create a powerful first impression
– Engage your supporters with the right content
– Plan & schedule content to keep them interested
• Group brainstorm
• Final thoughts
• Q&As
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3. What’s so great about Facebook?
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4. MAKE
a great first
impression
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5. Use powerful cover photos
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6. Use powerful cover photos (example 2)
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7. Change your cover photo often
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8. People make cover photos engaging!
Important details…
• Use pictures that are properly sized 850 x315
• Change it regularly
• Take advantage of the description area

9. Don’t forget the rules!
Cover photos must not contain:
• Price or purchase information, such as "40% off," or "Download it
at our website“
• Contact information, such as web address, email, mailing address
• Calls to action, such as "Get it now" or "Tell your friends.“ or Like
or Share requests

10. Don’t forget to set your username
A username will give you a
facebook.com/yourorganization address

11. Complete the “about” section
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12. Maximize the (mini) “about” section
“The Alzheimer's Association 24/7 Helpline
provides reliable information and support to
all those who need assistance. Call us toll-free
anytime day or night at 1.800.272.3900.”
Important details…
• The about section is limited to 3 lines
• Include a call to action and contact details
such as ph# or website
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13. Make your “about” section work for you $$$
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14. Maximize the expanded “about” section
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15. Use an identifiable profile image
Important details
• People see your
profile photo in
their news feed
• Best size is
180x180
• Be careful when
you use logos
with small font
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16. Customize your tabs and the images
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17. The tab size is 117x74
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18. APPLY
what you learned
(so far)
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19. Awesome cover photo? ...(well almost)
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20. What would you change?
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21. How would you improve this page area?
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22. What else are visitors looking for?
• An overall feel good vibe
• Looking for regular activity on the page
• In-depth information about the organization
• Sharable information about the cause
• A sense of what it‘s like to volunteer through
pictures and videos
• Details about upcoming and past events
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23. ENGAGE
your volunteers
& supporters
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24. GOAL: Get into their newsfeeds!

25. Facebook’s “mission control”: Edgerank

26. Everyone loves pictures especially Facebook
• Always try to upload a picture with each status
update (even if you are posting a link)
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27. Ask people to “like” or “comment”
• TIP: Just don’t ask it the same way all the time
or people will stop noticing the request
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28. Share information they care about
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29. Ask ‘easy to answer’ questions
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30. Bring pop culture to your page
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31. Go “double-wide” with great pictures
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32. Share funny and relevant photos
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33. Regularly post calls to action
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34. Showcase the passion of your team
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35. Share season/holiday inspired content
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36. Share your history using milestone posts
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37. Don’t just post, be apart of the conversation
• Respond to questions, comments and
concerns
• Like interesting comments
• Pay attention to what your visitors
like/interact with and share more of it
• Ask them to share the page/posts with their
network and recommend it to potential
volunteers
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38. KNOW
what & when
to post
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39. Create an editorial calendar with your team
• Upcoming events
• Meetings
• Holidays
• Historic Milestones
• Important information
• Volunteer appreciation
• Themes
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40. Plan your posts when Facebook is busiest
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41. You can schedule your posts in Facebook
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42. Pin important posts to the top for 7 days
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43. How many times should you post a day?
According to this recent report…
“Brands that post one or two
times a day see 19% higher
interaction rates than those
that publish three or more
posts.”
(Buddy Media Oct 2012)
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44. What content
ideas do you
have for your
page?
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45. Final thoughts
• The #1 goal is to get into the newsfeeds
• Take advantage of the cover photo but
remember the rules
• Building a solid Facebook page takes time,
planning and effort
• People love pictures and so does Facebook
• Pay attention to what your visitors love and
when they are most active
• Don’t just post and forget... Engage!
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46. Questions?
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47. Thank You
Do you have questions
about social media?
We can help you answer them!
Visit www.sociallyactive.ca for more information