2. About Expo
THE CONCEPT: Chennai Realty is proud to present the first of its kind unique “Online Property
Expo” exclusively for Chennai properties which will reach out to millions of targeted potential
NRI customers from select overseas markets such as Singapore, Malaysia, United Kingdom,
Middle –East, USA and Australia.
THE MEDIUM: Chennai Property Expo will provide the customers a choice of choosing their
dream properties at the convenience of their homes in a unique and interactive manner as
never before.
THE GO-2-CUSTOMER STRATEGY: Our promotional strategy is unique and works on a clear
formula, wherever the customer maybe, we leave no stones unturned in reaching out to them
using a 3600 integrated media approach involving press, radio, television, outdoor, internet,
mobile and social media platforms.
TIMING: The timing of the event is such that it is organised just before the NRI’s take off for
their vacation in June / July 2012. An ideal scenario to engage with them for business.
THE MARKET: Singapore and Malaysia are top destinations for NRI markets, consisting of
more than a million Indians living there PRIMARILY SOUTH INDIANS. Our concept will
strategically appeal to this market by bringing in an emotional connect through our creative
communication campaign.
THE COSTING: As compared to traditional property expos, online property expos are an
effective new tool to reach out to the educated, internet savvy potential home buyers across the
globe.

3. Organized by Chennai Realty, Chennai’s Exclusive Property
Magazine and Online Portal www.chennairealty.biz
Connect with 348,000 South Indian Diaspora from Singapore and
Malaysia
Chennai Property Expo will attract over 45,000+ visitors from India
and abroad.
Advantages of Online Property Expo
1. Global Reach
2. Cost Effective
3. International Branding
4. Direct Leads
5. Continuous Engagement
6. Target Specific
7. Interaction with Top Management
About Expo

4. Home Page

5. Participants Page

6. Project Details Page

7. Why online expo works?
S.No Item Traditional Property Expo / Show Online Property Expo / Show
1 Cost Expensive Cost Effective
2 Reach Limited reach Viral reach
3 Walk-ins Low walk-ins High walk-ins
4 Duration Short Period Long Period
5 Engagement One time engagement Continuous Engagement
6 Depends On Individual initiative – Less effective System Driven – Highly effective
7 Follow-ups Low on follow-ups High on follow-ups
8 Conversion Good only for branded players Good for all participants
9 Connect with
Top Mgmt
Interaction with Top Mgmt
impossible
Interaction with Top Mgmt
possible
10 Target Audience Cannot be target specific Can be target specific
11 Decision Making Takes a long time Within a short span of time
12 Lead Database Not very accurate Highly accurate
13 Use of
Testimonials
Not possible Possible
14 Brand Value Limited by geography Global branding

8. Marketing and Media Plan
The Event is backed by a dedicated marketing campaign in
Singapore and Malaysia that includes:
Print media: Tabla, Tamil Murasu, Strait Times, Tamil Nesan, Makkal Osai
TV: Vasantham, Sony, Zee, Times Now
Radio: Radio Oli, Radio Masti 96.3 FM, Minnal Radio
Internet advertising – Google, Yahoo, Rediffmail
Social Media Marketing – Facebook, Twitter, LinkedIn, Bing, Google+, Pinterest
SMS Campaign – 50,000 numbers
Email Campaign – 100,000 numbers
Flyers/Posters/Banners – 50,000 numbers
Estimated to reach out to more than 45,000 potential customers
online over the 10 days period.

9. Prasanna:
HP: +91 98403 00188
Email: prasanna@chennairealty.biz
Chennai Realty, Chennai’s No.1 Real Estate Magazine & Property Portal
Dimension Four Infomedia India Pvt Ltd.
No.30,31,32, Subramaniam Street, Abiramapuram, Chennai – 600018
www.chennairealty.biz
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