Wrap Up of the Mobile World Congress 2013 by Cheil UK head of Mobile, Kim De Ruiter (@hollypecks) Supplementary Video LInks Slide 6 - http://vimeo.com/56909545 Slide 10 - http://www.digitaltrends.com/ces-videos/minds-blown-dts-headphone-x-redefines-virtual-surround-sound-for-headphones/

1. MWC Overview
15.03.2013

2. 21/03/2013 We are Cheil

3. What did we see?
The congress was twice the size, for starters….
• 70k attendees. That’s a LOT of nerds
• New devices from Samsung, Nokia, LG, Sony,
Asus, HP, Caterpillar, Kyocera, Fujitsu
• Trends including bigger, smaller and even no
screens as well as some devices with muscles (!)
• More focus on retail than ever before, including
payments, loyalty, mTicketing and more
• Cool stuff including robots, surround sound
headphones, a "real size" connected city, AR
goggles
21/03/2013 We are Cheil

4. Devices with muscles!
For those who break everything
• Caterpillar-branded CAT B15, an aluminum-
and-rubber-clad Android smartphone – the
builder’s dream! dream!
• Kyocera Torque - an ultratough handset that’s
still a modern smartphone. Unlike the Kyocera
Hydro that was released this past summer, it
isn’t only waterproof, but it fulfills military
specs for durability, too.
21/03/2013 We are Cheil

5. Operating Systems (OS)
The Geeky Stuff
• Multi-OS - Thanks to Windows Phone, Mozilla
OS and Blackberry there might be space for more
OS challengers even though Android and iOS still
dominates
• Lots of focus on Windows Phone 8 - Microsoft
was platinum sponsor of the congress, Nokia
launched new WP8 devices, HTC pushed
Windows phone
21/03/2013 We are Cheil

6. No-Screen Neonode
Impress your friends at parties
• Next-Generation user interface
• Allows you to take an experience beyond the
screen
• Any surface becomes touchscreen!
• Check out the video here
21/03/2013 We are Cheil

7. Enterprise Mobility
If we market them, we’d better be using them effectively!
• Ever thought about how a company with
10.000+ people manages all the mobile devices
and business applications the employees
carry? A big theme for MWC 2013 was
mobility management and security services
• During MWC AirWatch announced a $200m
Series A funding – the largest investment in
an enterprise company so far in 2013
21/03/2013 We are Cheil

8. Retail
NFC, NFC, NFC…….
• GSMA, Visa, Mastercard, Samsung and
numerous other brands and operators were
pushing NFC but consensus is it’s not quite
ready to become a serious enabler for
payments, ticketing and other transactions
• Mobile point of sale - both PayPal and Visa
launched their POS services. Interesting
opportunity for retailers to equip their staff
with a mobile device Check it
21/03/2013 We are Cheil

9. Ultra-Targeted Advertising
Yes. Big Brother IS watching you.
t
• Companies are maximizing engagement
success with relevance, reach and valuable
analytical insights via targeted advertising
models. Yoose helps leading brands and
agencies to effectively target and engage
mobile consumers on a hyper-local
level.....Check it
21/03/2013 We are Cheil

10. Cool Stuff
You can actually get your hands on
t
• Surround sound headphones from Qualcomm
and DTS. Impressive headphones are a thing of
the past! This software/SDK makes mid range
headphones ($40) sound like a $10,000 audio
surround sound system
• Nokia Cinemagraph - launched a while ago but
the technology is now available in all the top
Lumia devices. Amazing sensor and software
technology CheckIt
21/03/2013 We are Cheil

11. Thank you