The document discusses how Morris County, NJ automated their social media presence to disseminate information with less effort. They used tools like Blogger, RSS feeds, Scribd, YouTube, Twitter, Facebook and Hootsuite to automatically publish press releases, documents and videos. This allowed two web staff to reach constituents across multiple social media channels with minimal ongoing work. Automating the process through these free or low-cost tools helped the county get their message out to more people through social media.