1. CIPS: Grow your business in a whole new way

2. Did You Know?
$82,500,000,000
• In home sales to international clients
27%
• The number of REALTORS® that have international clients
93%
• The percentage of REALTORS® who have seen steady or increased
international business
62%
• The percentage of international homebuyers that paid cash for their
home
Source: 2012 NAR Profile of International Home Buying Activity

3. Global Business
Telling the story with numbers:
• $82.5 Billion in U.S. residential property sold to International Buyers
& Recent Immigrants equates to $5Billion in available commissions
• The median sale price paid by International homebuyers was $80,000
higher than the overall median sale price of existing homes
Source: 2012 NAR Profile of International Home Buying Activity

4. Global Business
Who is your global buyer?
• First and second generation immigrant buyers
• Foreign investors – commercial and residential
• Second home / vacation foreign buyers
• Americans buying abroad

5. NAR Global Purpose
 Help members recognize the potential in global real estate
• Show REALTORS® how to diversify their business and provide
research, tools and access to globalize their network, from their local
market.
• Offer the Certified International Property Specialist Designation & the
At Home With Diversity Certifications.
• Formalize alliances with 80 bi-lateral agreements in nearly 60
countries, and strategic partners to help members connect with
agents around the world.
• Offer useful and timely resources & research

6. Steps to globalize your business
 Do the research: Understand who is likely to buy in your market
• Check out NAR’s Profile of International Home buying Activity
www.realtor.org/topics/profile-of-international-home-buying-activity
• Download International Activity by State report for your state
www.realtor.org/statereports
• View realtor.com International stats
www.realtor.org/articles/where-are-global-buyers-searching-in-
the-united-states

7. Steps to globalize your business
 Spend sometime on Realtor.org/global
 Subscribe to Global Content for the Weekly Report:
Update your member profile and add “Global” as a news preference to receive global
news updates
 Use NAR’s international field guides
www.realtor.org/field-guides

8. Steps to globalize your business
 Expand your network globally
• Target one of over 80 real estate associations, in nearly 60
countries, to network via conferences, tradeshows and meetings,
face-to-face or virtual
• Participate in various ‘global’ events at NAR Conference and Expo as
well as association events in your local community
 Join a Global Business Council
• Many local boards have established global or international
councils/committees dedicated to globally themed education,
programming, and networking for their members.
• There are over 100 Global Business Councils nationwide

9. Steps to globalize your business
 Utilize Realtor.com International
• US listings on Realtor.com are automatically translated to 11
languages on www.realtor.com/international - free of charge
• Other enhanced site features include measurement & currency
converters and international listings
• Close to 1 million unique visitors outside the US are searching
listings each month
• Print listing information in multiple languages;
• Market your translated listings via social media

10. Steps to globalize your business
 Educate yourself!
A Certified International Property Specialist (CIPS) is an individual
who has recognized the importance of the global marketplace,
offers expertise to global clients, and has prepared
himself/herself by completing the CIPS program requirements.
Certified International Property Specialist

11. IN DEPTH LOOK: Certified International
Property Specialist (CIPS) Program

12. Right now, global real estate transactions are happening in your neighborhood.
People are moving in from other countries. Multicultural individuals living in the
U.S. are coming to your market. And people from your hometown are
investing in properties overseas. All together, global buyers invest billions of
dollars in U.S. real estate every year.
Capture the Global Market

13. For REALTORS® ready for growth opportunities within their local market, the CIPS
Designation offers them access to the most relevant curriculum and exclusive
network to change the way they think about international real estate and
diversify and grow their business. CIPS Designees earn $50,000 more annually
than non-designees
Increase Your Earning Potential

14. Education Requirements: (5 total courses)
Global Real Estate: Local Markets, (core course)
Global Real Estate: Transaction Tools (core course)
3 regional/elective courses (Asia, Europe, and The Americas)
Other Elective Courses: (may use 1 of the following courses to satisfy one elective course)
At Home with Diversity
CRS 200, CRS 204
CCIM – Residential Real Estate Financial Analysis
Other Requirements:
Complete CIPS Designee Application with 100pts international experience
Maintain CIPS annual dues for use of designation
All designees must remain active members in CIPS Network
and National Association of REALTORS®
Earning the CIPS Designation

15. Global Real Estate: Local Markets
• Pre-requisite introductory course. Students need to take this course before
taking any of the other CIPS courses. It lays the foundation for the additional
courses.
• Analysis of the international real estate business environment, including
capital flow, currencies, government regulations and cultures.
• Practical aspects of international brokerage, networking, marketing and selling
are discussed.
• Upon completion of this course, receive ABR, RSPS, and CRS elective credit.

16. Global Real Estate: Transaction Tools
• One-day course provides resources to help US students close
international transactions.
•Provides the tools students need to prepare and present
basic investment information to international clients.

17. Regional Courses
• Europe and International Real Estate (one-day) – Provides information on
working with clients in Western and Central Europe. The European Union and
its impact on international real estate are covered, along with economic and
real estate trends, networking and relationship building, plus marketing and
selling practices. Offered on-line through REALTOR® University.
• Asia/Pacific and International Real Estate (one-day) – Covers real estate
practices in Asia and the Pacific with emphasis on cultural influences,
economic trends and assessment of investment opportunities. A special
chapter on working with the Japanese is included. Offered on-line through
REALTOR® University.

18. Regional Courses cont…
• The Americas and International Real Estate (one-day) – Practical information
for professionals who work with Caribbean, North, Central, and South American
investors. Historical and cultural influences, regional relationship, and
investment opportunities are covered along with a special focus on Mexico.
Offered on-line through REALTOR® University.
•Business of US Real Estate: (one day)- Designed for students from outside the
United States. Provides insights on how real estate is practiced within the
United States. Students from outside the US take this to replace the
Transaction Tools Course.
Offered on-line through REALTOR® University.

19. Finding a Course
• Classroom and online courses are available
•To find a course in your area, visit http://www.realtor.org/designations-
and-certifications/cips-designation/course-schedule
•Online courses offered via REALTOR University
•Check with your local association for course offerings
•For more information visit: www.realtor.org/global

20. • Automatic inclusion in CIPS Network – network of professionals in over 40
countries.
• Profile in the CIPS Online Network Directory
• Listing in “Find a CIPS” online database at http://www.realtor.org/designations-
and-certifications/cips-designation/cips-network/cips-search
• Subscription to Global Perspectives newsletter, resource to help you grow your
business
• Customizable marketing materials, banner ads, postcards, press release and
international referral templates
• Access to webinars on timely topics designed to help you grow your business
• Invitations and discounts to exclusive business and networking events, and
more!
CIPS Benefits

21. Questions?
Contact: CIPS@realtors.org
1-800.874.6500
www.realtor.org/earncips