2. Ford
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The Ford Motor Company was
founded in 1903 in Dearborn
Michigan
Henry Ford was its founder.
First product was the Model T which
debuted in 1908
Ford is a multinational corporation
maintaining a foothold in North
America, Europe and Asia
Ford is a public corporation
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Ford markets to a vast array of
consumers worldwide
Majority of its customers in North
America and India
Its target market consists of people
eligible to drive
4. Competitors
Direct Competitors
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Examples include: General
Motors, Chrysler, and
Toyota
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Indirect Competitors:
Alternative forms of
transportation: Buses,
Trains and bicycles
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Direct Competitors
Indirect
Competitors
8. Threats of Ford
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Weak economic environment in Europe
Currency fluctuations and trade policy
risks for the South American operations
Intense competition and pricing pressure