Charity Navigator is America’s largest and most utilized charity evaluator and has as its mission to be a “guide to intelligent giving”. With a user-friendly searchable database and numerous other online resources, they help millions of charitable donors to give an estimated $10 billion per year in donations, by providing advice and objective ratings of America’s best known charities. Mr. Berger stated that, “Charity Navigator is currently engaged in a project we call CN 2.0 that we believe can completely transform the landscape of charitable giving. Through this effort we intend to deepen and widen our rating system. As a result, we intend to increase the number of donors that use our services which will lead to a sizable increase in giving to higher performing nonprofits. Ultimately we believe this will also lead to a measurable improvement in human welfare and an acceleration in solutions to our most persistent and important societal problems.”

1. Tech Talk Presented by Ken Berger, President & CEO Google New York, NY December 9, 2010

2. Your Guide to Intelligent Giving Where the Heart Meets the Mind

5. (The Nonprofit Marketplace Hewlett Foundation, 2008) *Includes Charity Navigator- evaluates nonprofits and provides meaningful information. ** Includes individuals, foundations, corporations and government funders.

6. The Explosive Growth of Nonprofits in the US

7. The Problem

8. The Solution!: A 3-D View

10. Introducing CN 2.0 Financial Health Accountability/Transparency Results More Comprehensive Rating System

12. 100% Financial 33.3% Account- Ability/ Trans- parency + 66.6% Financial 50% Results + 17% Accountability/ Transparency + 33% Financial

13. SCALING UP: 6 Steps to a 3-Dimensional Rating System July 2010 Accountability & Transparency Methodology Launched (achieved) Fall/Winter 2010 Financial Metrics Revised (in process) July 2011 Methodology to Measure Results Launched (provided adequate funding is secured to scale up) Accountability & Transparency Now Part of Star Rating (in process) July 2012 Results Dimension Now Part of Star Rating (assuming data has now been collected for all charities in CN’s database) July 2013 Incorporation of reviews/data into Results Dimension (e.g. beneficiary satisfaction, volunteer reviews, expert reviews and independent impact evaluations.) 1 2 3 4 5 6

14. TRANSPARENCY & ACCOUNTABILITY

15. Source: Hope Consulting, Money for Good, May 2010 Performance (Results) Based Giving Gaps

16. RESULTS 7 Questions* - 50 Points Total Maximum *For this prototype, we are using 7 questions devised by Keystone Accountability and New Philanthropy Capital. 3 3. Does the charity report its activities (what it does)? 3 3. Does the charity report its outputs (short term results)? 3 2. How does the charity demonstrate the demand for its services? 5 1. What is the charity’s commitment to reporting results? Max Points QUESTION

17. RESULTS 7 Questions - 50 Points Total Maximum *Prototype for purpose of illustration only and in no way represents the final product. 12 7. Does the charity adjust and improve in light of its results? 14 6. What is the quality of evidence for reported results? 10 5. Does the charity report its outcomes (defined as the identifiable differences that it makes through its work)? Max Points QUESTION

20. Donors Can Expand for More Details GNP REVIEWS TO REPLACE COMMENTS TAB

21. The Battle for the Soul of the Nonprofit Sector

24. Your Questions & Our Web Addresses Website- www.charitynavigator.org Blogs- www.kenscommentary.org blog.charitynavigator.org Twitter- kenscommentary