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SOCIAL MEDIA strategy basics
Charity Zierten

Socially Engaged Marketing, NOAA and vendor sponsors
are not affiliated with or endorse the following publicly
available social networking tools and resources.

Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Who will manage your strategy?

Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Who will manage the day-to-day
implementation?

Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Objectives should be SMART
•
•
•
•
•

Specific
Measurable
Attainable
Realistic
Time-based

Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Examples of SMART objectives
Grow email newsletter subscription list
by 25% in 2014.
Increase web traffic 100% in 6 months.
Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Sample of a simple strategy

Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
TAKEAWAYS:
• Evaluate online presence(s) of competitors
and local businesses
• Benchmark data before establishing goals
• Objectives (SMART), Tools, Tactics
• Integration and building an audience
• Create content calendars and campaigns
• Launch strategy
• Measurement & reevaluate
Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm

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Social Media Strategy Basics for Property Managers

  • 1. SOCIAL MEDIA strategy basics Charity Zierten Socially Engaged Marketing, NOAA and vendor sponsors are not affiliated with or endorse the following publicly available social networking tools and resources. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 2. Who will manage your strategy? Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 3. Who will manage the day-to-day implementation? Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 4. Objectives should be SMART • • • • • Specific Measurable Attainable Realistic Time-based Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 5. Examples of SMART objectives Grow email newsletter subscription list by 25% in 2014. Increase web traffic 100% in 6 months. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 6. Sample of a simple strategy Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 7. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 8. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 9. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  • 10. TAKEAWAYS: • Evaluate online presence(s) of competitors and local businesses • Benchmark data before establishing goals • Objectives (SMART), Tools, Tactics • Integration and building an audience • Create content calendars and campaigns • Launch strategy • Measurement & reevaluate Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm