More Related Content Similar to Social Media Strategy Basics for Property Managers (20) More from CharityHisle (11) Social Media Strategy Basics for Property Managers1. SOCIAL MEDIA strategy basics
Charity Zierten
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available social networking tools and resources.
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2. Who will manage your strategy?
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3. Who will manage the day-to-day
implementation?
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4. Objectives should be SMART
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Specific
Measurable
Attainable
Realistic
Time-based
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5. Examples of SMART objectives
Grow email newsletter subscription list
by 25% in 2014.
Increase web traffic 100% in 6 months.
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6. Sample of a simple strategy
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10. TAKEAWAYS:
• Evaluate online presence(s) of competitors
and local businesses
• Benchmark data before establishing goals
• Objectives (SMART), Tools, Tactics
• Integration and building an audience
• Create content calendars and campaigns
• Launch strategy
• Measurement & reevaluate
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