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Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals

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CharityHisle
CharityHisle

Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals as delivered at the Greater Nashville Apartment Association Education Conference in February 2014 by Charity Zierten of Socially Engaged Marketing.

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advanced social marketing BEST PRACTICES with Charity Zierten Socially Engaged Marketing, GNAA and vendor sponsors are not affiliated with nor endorse the following publicly available social networking tools and resources. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
AGENDA Hashtaggin’ #GNAAeduConf & #NashAptAssoc • • • Advanced Social Media Marketing Content That Captures Attention Pro Tips: Tools of The Trade Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
instagram improves facebook ENGAGEMENT. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
did you know that fans can reply with photo? Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
tag fans who comment & local businesses Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
post hyper-local UPDATES Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
invite contacts via EMAIL Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
target facebook ADS with POWER EDITOR using Chrome Good Article: How Use Your Email Database For Targeted Facebook Advertising: http://bit.ly/1l18pPI Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
search & reply to INCREASE traffic Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
search & reply to INCREASE engagement Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Pinterest.com/source/______.___ search, like & repin to INCREASE engagement Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
ADVANCED CONTENT creation & curation tell a STORY Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
reasons we SHARE • • • • • It is hilarious It is incredible or unbelievable It is deeply emotional It agrees with our world view It makes us stop and think Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
reasons we SHARE • • • • • It isn’t covered by mainstream media (yet) It will make someone smile It is dramatic It is embarrassing It is provocative (but SFW) Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
culture of CONTENT • Calls-to-Action • Quality “share-worthy” content: • Entertaining • Educational • Engaging Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
educate, excite & AMAZE Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
you can share statistics… Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
& you can share the love Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
consider a CONTEST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
colorful images, conversation Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
thfacebook HASHTAG use IMAGES to increase ENGAGEMENT Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
how-to D-I-Y Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
©2012 AppFolio, Inc. All Rights Reserved. ©2014 Socially Engaged Marketing® All Rights Reserved. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
entertain, humor & PERSONALITY leased in 24 hours! Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
inspire, motivate & ENCOURAGE Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
tap into the spirit of the community Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
location, location, LOCATION Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
local RESOURCES Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
include TEAMS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
include TEAMS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
include RESIDENTS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
what NOT to POST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
PRO TIPS: Tools of the Trade people remember STORIES over facts Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
facebook pro TIPS • Tell your story in the cover photo • Add descriptions to ALL images, including cover photos and profile images • Include links in descriptions to drive traffic • Update the “about” section • Remove dead apps • Add multiple URL’s for social sites Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Video Solution: Download Facebook videos then upload to your Facebook page for optimal performance. (instead of sharing) http://facebookvideoz.com/ more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
• Hide ratings (if there aren’t any positive) • Update Facebook page name, custom URL • Turn on comment replies and allow fans to post to the page • Enable suggested pages to appear when competitor pages are “liked” • Determine when fans are online and schedule content more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
know when to POST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
social pro TIPS • Use images for greater exposure • Determine when fans are online and schedule content throughout the day • Encourage and inspire user-generated content • Tag and compliment other local businesses Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Pixlr.com & Gimp.org Watermark PHOTOS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Image tools for sharing quotes: • • • • Recite http://www.recitethis.com Quozio http://quozio.com Pinwords http://www.pinwords.com Pinstamatic http://pinstamatic.com more social pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
30 in THIRTY Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
on-the-go CONTENT Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Image tools for creating infographics: • • • • Easel.ly http://www.easel.ly Infogr.am http://infogr.am Visual.ly http://visual.ly Piktochart http://piktochart.com more social pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
Slidely is the new Animoto Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
advanced social marketing BEST PRACTICES with Charity Zierten Find this presentation:www.fb.com/SoEngaged Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

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Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals

  • 1. advanced social marketing BEST PRACTICES with Charity Zierten Socially Engaged Marketing, GNAA and vendor sponsors are not affiliated with nor endorse the following publicly available social networking tools and resources. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 2. AGENDA Hashtaggin’ #GNAAeduConf & #NashAptAssoc • • • Advanced Social Media Marketing Content That Captures Attention Pro Tips: Tools of The Trade Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 3. instagram improves facebook ENGAGEMENT. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 4. did you know that fans can reply with photo? Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 5. tag fans who comment & local businesses Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 6. post hyper-local UPDATES Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 7. invite contacts via EMAIL Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 8. target facebook ADS with POWER EDITOR using Chrome Good Article: How Use Your Email Database For Targeted Facebook Advertising: http://bit.ly/1l18pPI Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 9. search & reply to INCREASE traffic Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 10. search & reply to INCREASE engagement Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 11. Pinterest.com/source/______.___ search, like & repin to INCREASE engagement Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 12. ADVANCED CONTENT creation & curation tell a STORY Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 13. reasons we SHARE • • • • • It is hilarious It is incredible or unbelievable It is deeply emotional It agrees with our world view It makes us stop and think Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 14. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 15. reasons we SHARE • • • • • It isn’t covered by mainstream media (yet) It will make someone smile It is dramatic It is embarrassing It is provocative (but SFW) Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 16. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 17. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 18. culture of CONTENT • Calls-to-Action • Quality “share-worthy” content: • Entertaining • Educational • Engaging Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 19. educate, excite & AMAZE Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 20. you can share statistics… Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 21. & you can share the love Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 22. consider a CONTEST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 23. colorful images, conversation Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 24. thfacebook HASHTAG use IMAGES to increase ENGAGEMENT Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 25. how-to D-I-Y Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 26. ©2012 AppFolio, Inc. All Rights Reserved. ©2014 Socially Engaged Marketing® All Rights Reserved. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 27. entertain, humor & PERSONALITY leased in 24 hours! Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 28. inspire, motivate & ENCOURAGE Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 29. tap into the spirit of the community Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 30. location, location, LOCATION Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 31. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 32. local RESOURCES Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 33. include TEAMS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 34. include TEAMS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 35. include RESIDENTS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 36. what NOT to POST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 37. PRO TIPS: Tools of the Trade people remember STORIES over facts Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 38. facebook pro TIPS • Tell your story in the cover photo • Add descriptions to ALL images, including cover photos and profile images • Include links in descriptions to drive traffic • Update the “about” section • Remove dead apps • Add multiple URL’s for social sites Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 39. more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 40. Video Solution: Download Facebook videos then upload to your Facebook page for optimal performance. (instead of sharing) http://facebookvideoz.com/ more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 41. • Hide ratings (if there aren’t any positive) • Update Facebook page name, custom URL • Turn on comment replies and allow fans to post to the page • Enable suggested pages to appear when competitor pages are “liked” • Determine when fans are online and schedule content more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 42. know when to POST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 43. social pro TIPS • Use images for greater exposure • Determine when fans are online and schedule content throughout the day • Encourage and inspire user-generated content • Tag and compliment other local businesses Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 44. Pixlr.com & Gimp.org Watermark PHOTOS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 45. Image tools for sharing quotes: • • • • Recite http://www.recitethis.com Quozio http://quozio.com Pinwords http://www.pinwords.com Pinstamatic http://pinstamatic.com more social pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 46. 30 in THIRTY Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 47. on-the-go CONTENT Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 48. Image tools for creating infographics: • • • • Easel.ly http://www.easel.ly Infogr.am http://infogr.am Visual.ly http://visual.ly Piktochart http://piktochart.com more social pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 49. Slidely is the new Animoto Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  • 50. advanced social marketing BEST PRACTICES with Charity Zierten Find this presentation:www.fb.com/SoEngaged Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf