Kirsty Marrins, Trinity College London Communications on a shoestring conference www.charitycomms.org.uk/events

1. Communications
on a Shoestring
Conference
27 June, 2012, London
#shoestringcomms

2. T o p T ip s f o r L o n e
C o m m u n ic a t o r s

3. H o w o fte n d o yo u
f e e l lik e t h is ?

4. S u r v e y R e s u lt s
• Majority work in a
charity with 10 or
less employees
followed by 11 – 50
employees
• 39% felt they
should be paid more
with 36% saying they
are paid in line with
the sector. 21% felt
they are paid less

5. P o s it iv e s
• Varied role
• Autonomy to get on
with things
• Responsibility and
ownership
• Telling people’s
stories

6. N e g a t iv e s
• Lack of
understanding about
my role
• Not enough time to
give each aspect the
priority it deserves
• Lack of colleagues
or peers to bounce
ideas off of

7. T im e
In t e n s iv e

8. M y T o p F iv e T im e
S a v in g T ip s
• Let your
supporters do your
PR
• Set up Google
Alerts
• Manage Social Media
through one
account

9. o f t h e p r io r it y
lis t

10. P r a c t ic a l T ip s f o r
• Take R yourself out
e p o r t in g
of the office
• Don’t be afraid to
ask for help
• Use a template
but customise!
• Make your

11. “Teach me and I’ll forget.
Show me and I may
remember.
Involve me and I’ll
understand.”
Chinese Proverb

12. M y T o p F iv e T ip s
fo r L o ne
C o m m u n ic a t o r s
1.Clarify and
establish your
Role
2.Set priorities and
stick to them
3.Attend free
events
4.Establish a

13. T h a t ’ s a ll
F o lk s !
K ir s t y M a r r in s
N e w s a n d S o c ia l M e d ia
E x e c u t iv e
T r in it y C o lle g e L o n d o n
K ir s t y . m a r r in s @ r in it y c o lle g e . c o . u k
t
@ o n d o n K ir s t y
L