Ros Wynne-Jones Changing minds seminar www.charitycomms.org.uk/events Award-winning journalist Ros Wynne-Jones will draw on her experience reporting global and UK poverty to analyse the role of the media in influencing the terms of the public conversation. With a choked inbox of press releases, which issues and stories catch a journalist's attention and offer a chance to shift the debate on a contentious issue?

1. Changing minds
working with the media to change
public attitudes

2. Stuff about me

3. Ten Tabloid Top Tips
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1. Be reliable
2. Bother the right person
3. At the right time
4. Be ready
5. Know your story in a sentence
6. Emotional blackmail won’t work
7. Don’t assume celebrity sells
8. Let people to tell their own stories
9. Look at exclusives
10. Don’t underestimate the newspaper’s audience

4. Changing the debate

5. Hope not Hate

6. Village of Hope

7. Darfur

8. Movember

9. The Elephant in the Room

10. Changing the debate on welfare

11. Human Beings

12. Bedroom Tax

13. Who do you think the government
should help?

14. Heroes