SlideShare a Scribd company logo

Google analytics: a practical overview

•
•
CharityComms
CharityComms

Seamus Morley, Find50-Marketing www.charitycomms.org.uk/events

TechnologyBusiness
1 of 10
Download to read offline
Web Metrics Made Easy Seminar 29 February 2012 #CCwebmetrics www.charitycomms.org.uk
Getting more from Google Analytics Seamus Morley Find50 Marketing www.find50-marketing.co.uk Twitter: @find50
Advanced Segments • Where do visitors come from ? – Organic/SocialMedia/Grant PPC, Display Ads... • Where did they go on the site ? – Top Pages/Site Sections/Return Visits • What did they complete? – Downloads/SignUps/ beware site-wide averages
Goals Measuring Success Ecommerce Site > £/£/£ Content Site > `more visits staying longer` > Time on Site/ > BRate/PagesVisit > Market Share ? Multi-Channel Funnels – who contributed ?
GA - GOALS Multi-Channel Funnels
Intelligence Events • `Unknown unknowns` • Custom • Automatic
GA - Three key features • Advanced Segments • Actionable data • Goals • Measuring site success • Intelligence Events • Find `unknown unknowns`
For more follow me on Twitter:@find50. First 3 new followers will get a free web site review/ consultation. Presentation plus notes available at: www.find50-marketing.co.uk Comments/feedback welcome at: seamus@find50-marketing.co.uk

Recommended

Getting more from Google Analytics
Getting more from Google AnalyticsGetting more from Google Analytics
Getting more from Google AnalyticsFind50 Marketing
 
Organic Web Search - why it matters.
Organic Web Search - why it matters.Organic Web Search - why it matters.
Organic Web Search - why it matters.Find50 Marketing
 
Better Digital Marketing
Better Digital MarketingBetter Digital Marketing
Better Digital MarketingFind50 Marketing
 
Digital Marketing Training Course in Nagpur
Digital Marketing Training Course in NagpurDigital Marketing Training Course in Nagpur
Digital Marketing Training Course in NagpurWOW Net Technology
 
How you use yoour 10,000,000 Toman for Digital Campaign
How you use yoour 10,000,000 Toman for Digital Campaign How you use yoour 10,000,000 Toman for Digital Campaign
How you use yoour 10,000,000 Toman for Digital CampaignAnetwork
 
Doing healthcare digital media right
Doing healthcare digital media rightDoing healthcare digital media right
Doing healthcare digital media rightGoodway Group
 
How to Build a Successful Customer Experience
How to Build a Successful Customer Experience How to Build a Successful Customer Experience
How to Build a Successful Customer Experience Vbout.com
 
Google Analytics for Experienced Users
Google Analytics for Experienced UsersGoogle Analytics for Experienced Users
Google Analytics for Experienced UsersAlbaInnovationCentre
 

Recommended

Getting more from Google Analytics
Getting more from Google AnalyticsGetting more from Google Analytics
Getting more from Google AnalyticsFind50 Marketing
 
Organic Web Search - why it matters.
Organic Web Search - why it matters.Organic Web Search - why it matters.
Organic Web Search - why it matters.Find50 Marketing
 
Better Digital Marketing
Better Digital MarketingBetter Digital Marketing
Better Digital MarketingFind50 Marketing
 
Digital Marketing Training Course in Nagpur
Digital Marketing Training Course in NagpurDigital Marketing Training Course in Nagpur
Digital Marketing Training Course in NagpurWOW Net Technology
 
How you use yoour 10,000,000 Toman for Digital Campaign
How you use yoour 10,000,000 Toman for Digital Campaign How you use yoour 10,000,000 Toman for Digital Campaign
How you use yoour 10,000,000 Toman for Digital CampaignAnetwork
 
Doing healthcare digital media right
Doing healthcare digital media rightDoing healthcare digital media right
Doing healthcare digital media rightGoodway Group
 
How to Build a Successful Customer Experience
How to Build a Successful Customer Experience How to Build a Successful Customer Experience
How to Build a Successful Customer Experience Vbout.com
 
Google Analytics for Experienced Users
Google Analytics for Experienced UsersGoogle Analytics for Experienced Users
Google Analytics for Experienced UsersAlbaInnovationCentre
 
Understanding first-party cookies and attribution models
Understanding first-party cookies and attribution modelsUnderstanding first-party cookies and attribution models
Understanding first-party cookies and attribution modelsVbout.com
 
انواع و ترفند های تبلیغات آنلاین
انواع و ترفند های تبلیغات آنلاینانواع و ترفند های تبلیغات آنلاین
انواع و ترفند های تبلیغات آنلاینAnetwork
 
Digital metrics
Digital metricsDigital metrics
Digital metricsAnnisa Purbandari
 
SEO for Ecommerce Today
SEO for Ecommerce TodaySEO for Ecommerce Today
SEO for Ecommerce TodayMarketing Mojo
 
Media Buying of the Future: DSP & OPA
Media Buying of the Future: DSP & OPAMedia Buying of the Future: DSP & OPA
Media Buying of the Future: DSP & OPAiMedia Connection
 
9 tips to grow your digital marketing agency
9 tips to grow your digital marketing agency9 tips to grow your digital marketing agency
9 tips to grow your digital marketing agencyVbout.com
 
Google Analytics
Google AnalyticsGoogle Analytics
Google AnalyticsShayan Shalileh
 
Digital Marketing - Iran Web Festival
Digital Marketing - Iran Web FestivalDigital Marketing - Iran Web Festival
Digital Marketing - Iran Web FestivalShayan Shalileh
 
Digital summit 2018
Digital summit 2018 Digital summit 2018
Digital summit 2018 Owerly.com
 
Social Media Ads 2014 - Optimisez votre présence sur les réseaux sociaux
Social Media Ads 2014 - Optimisez votre présence sur les réseaux sociauxSocial Media Ads 2014 - Optimisez votre présence sur les réseaux sociaux
Social Media Ads 2014 - Optimisez votre présence sur les réseaux sociauxPierre-François Danse
 
Predictive Marketing
Predictive MarketingPredictive Marketing
Predictive MarketingVbout.com
 
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page OptimizationPubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
 
Dealmaker London: Working with Yieldify
Dealmaker London: Working with YieldifyDealmaker London: Working with Yieldify
Dealmaker London: Working with YieldifyYieldify
 
Social Media for Customer Acquisition
Social Media for Customer AcquisitionSocial Media for Customer Acquisition
Social Media for Customer AcquisitionDigital Vidya
 
Augusta westland italian court order
Augusta westland italian court orderAugusta westland italian court order
Augusta westland italian court orderGaurav Pandhi
 
41 hebreus 6
41 hebreus 641 hebreus 6
41 hebreus 6IGREJA ADCP CAMPOS ELÍSEOS
 
Museos
MuseosMuseos
Museosmart-hila
 
Barometrul startup-urilor din Romania - 2016
Barometrul startup-urilor din Romania - 2016Barometrul startup-urilor din Romania - 2016
Barometrul startup-urilor din Romania - 2016Mihaela Matei
 
Driving UX, Design, & Development collaboratively through the Enterprise
Driving UX, Design, & Development collaboratively through the EnterpriseDriving UX, Design, & Development collaboratively through the Enterprise
Driving UX, Design, & Development collaboratively through the EnterpriseLean Startup Co.
 
Warburtons Royal Baby Tactical: Case Study
Warburtons Royal Baby Tactical: Case StudyWarburtons Royal Baby Tactical: Case Study
Warburtons Royal Baby Tactical: Case StudyNewsworks
 
"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield
"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield
"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter BinfieldPeter Binfield
 
Corporate Debt Restructuring (CDR)
Corporate Debt Restructuring (CDR)Corporate Debt Restructuring (CDR)
Corporate Debt Restructuring (CDR)ICEwitness
 

More Related Content

What's hot

Understanding first-party cookies and attribution models
Understanding first-party cookies and attribution modelsUnderstanding first-party cookies and attribution models
Understanding first-party cookies and attribution modelsVbout.com
 
انواع و ترفند های تبلیغات آنلاین
انواع و ترفند های تبلیغات آنلاینانواع و ترفند های تبلیغات آنلاین
انواع و ترفند های تبلیغات آنلاینAnetwork
 
SEO for Ecommerce Today
SEO for Ecommerce TodaySEO for Ecommerce Today
SEO for Ecommerce TodayMarketing Mojo
 
Media Buying of the Future: DSP & OPA
Media Buying of the Future: DSP & OPAMedia Buying of the Future: DSP & OPA
Media Buying of the Future: DSP & OPAiMedia Connection
 
9 tips to grow your digital marketing agency
9 tips to grow your digital marketing agency9 tips to grow your digital marketing agency
9 tips to grow your digital marketing agencyVbout.com
 
Digital Marketing - Iran Web Festival
Digital Marketing - Iran Web FestivalDigital Marketing - Iran Web Festival
Digital Marketing - Iran Web FestivalShayan Shalileh
 
Digital summit 2018
Digital summit 2018 Digital summit 2018
Digital summit 2018 Owerly.com
 
Social Media Ads 2014 - Optimisez votre présence sur les réseaux sociaux
Social Media Ads 2014 - Optimisez votre présence sur les réseaux sociauxSocial Media Ads 2014 - Optimisez votre présence sur les réseaux sociaux
Social Media Ads 2014 - Optimisez votre présence sur les réseaux sociauxPierre-François Danse
 
Predictive Marketing
Predictive MarketingPredictive Marketing
Predictive MarketingVbout.com
 
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page OptimizationPubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
 
Dealmaker London: Working with Yieldify
Dealmaker London: Working with YieldifyDealmaker London: Working with Yieldify
Dealmaker London: Working with YieldifyYieldify
 
Social Media for Customer Acquisition
Social Media for Customer AcquisitionSocial Media for Customer Acquisition
Social Media for Customer AcquisitionDigital Vidya
 

What's hot (14)

Understanding first-party cookies and attribution models
Understanding first-party cookies and attribution modelsUnderstanding first-party cookies and attribution models
Understanding first-party cookies and attribution models
 
انواع و ترفند های تبلیغات آنلاین
انواع و ترفند های تبلیغات آنلاینانواع و ترفند های تبلیغات آنلاین
انواع و ترفند های تبلیغات آنلاین
 
Digital metrics
Digital metricsDigital metrics
Digital metrics
 
SEO for Ecommerce Today
SEO for Ecommerce TodaySEO for Ecommerce Today
SEO for Ecommerce Today
 
Media Buying of the Future: DSP & OPA
Media Buying of the Future: DSP & OPAMedia Buying of the Future: DSP & OPA
Media Buying of the Future: DSP & OPA
 
9 tips to grow your digital marketing agency
9 tips to grow your digital marketing agency9 tips to grow your digital marketing agency
9 tips to grow your digital marketing agency
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
Digital Marketing - Iran Web Festival
Digital Marketing - Iran Web FestivalDigital Marketing - Iran Web Festival
Digital Marketing - Iran Web Festival
 
Digital summit 2018
Digital summit 2018 Digital summit 2018
Digital summit 2018
 
Social Media Ads 2014 - Optimisez votre présence sur les réseaux sociaux
Social Media Ads 2014 - Optimisez votre présence sur les réseaux sociauxSocial Media Ads 2014 - Optimisez votre présence sur les réseaux sociaux
Social Media Ads 2014 - Optimisez votre présence sur les réseaux sociaux
 
Predictive Marketing
Predictive MarketingPredictive Marketing
Predictive Marketing
 
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page OptimizationPubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page Optimization
 
Dealmaker London: Working with Yieldify
Dealmaker London: Working with YieldifyDealmaker London: Working with Yieldify
Dealmaker London: Working with Yieldify
 
Social Media for Customer Acquisition
Social Media for Customer AcquisitionSocial Media for Customer Acquisition
Social Media for Customer Acquisition
 

Viewers also liked

Augusta westland italian court order
Augusta westland italian court orderAugusta westland italian court order
Augusta westland italian court orderGaurav Pandhi
 
Barometrul startup-urilor din Romania - 2016
Barometrul startup-urilor din Romania - 2016Barometrul startup-urilor din Romania - 2016
Barometrul startup-urilor din Romania - 2016Mihaela Matei
 
Driving UX, Design, & Development collaboratively through the Enterprise
Driving UX, Design, & Development collaboratively through the EnterpriseDriving UX, Design, & Development collaboratively through the Enterprise
Driving UX, Design, & Development collaboratively through the EnterpriseLean Startup Co.
 
Warburtons Royal Baby Tactical: Case Study
Warburtons Royal Baby Tactical: Case StudyWarburtons Royal Baby Tactical: Case Study
Warburtons Royal Baby Tactical: Case StudyNewsworks
 
"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield
"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield
"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter BinfieldPeter Binfield
 
Corporate Debt Restructuring (CDR)
Corporate Debt Restructuring (CDR)Corporate Debt Restructuring (CDR)
Corporate Debt Restructuring (CDR)ICEwitness
 
7 Obstacles to Selling Your Software Company
7 Obstacles to Selling Your Software Company7 Obstacles to Selling Your Software Company
7 Obstacles to Selling Your Software CompanyVolaris Group
 
χρησεισ ηλιακησ ενεργειασ (κανονικό)με Links
χρησεισ ηλιακησ ενεργειασ (κανονικό)με Linksχρησεισ ηλιακησ ενεργειασ (κανονικό)με Links
χρησεισ ηλιακησ ενεργειασ (κανονικό)με LinksPapavassiliou
 
Vote for Chicken [INFOGRAPHIC]
Vote for Chicken [INFOGRAPHIC]Vote for Chicken [INFOGRAPHIC]
Vote for Chicken [INFOGRAPHIC]Food Insight
 
Actividades complementarias
Actividades complementariasActividades complementarias
Actividades complementariasmalupaz
 
Revista.Forever Living.España.Portugal.oct.nº13
Revista.Forever Living.España.Portugal.oct.nº13Revista.Forever Living.España.Portugal.oct.nº13
Revista.Forever Living.España.Portugal.oct.nº13Nicolás Alzaga Ruiz
 
Meetup Transmedia France Mashup Open Digital Alliance
Meetup Transmedia France Mashup Open Digital AllianceMeetup Transmedia France Mashup Open Digital Alliance
Meetup Transmedia France Mashup Open Digital AllianceKarine Halpern
 
Grasshopper Mint Parfait
Grasshopper Mint ParfaitGrasshopper Mint Parfait
Grasshopper Mint ParfaitGina Marie
 
Faktor faktor penyebab perubahan sosial
Faktor faktor penyebab perubahan sosialFaktor faktor penyebab perubahan sosial
Faktor faktor penyebab perubahan sosialAgewen Stifford
 
The Influencer's Mantra (NFRUG Feb 2010)
The Influencer's Mantra (NFRUG Feb 2010)The Influencer's Mantra (NFRUG Feb 2010)
The Influencer's Mantra (NFRUG Feb 2010)Siraj Sirajuddin
 

Viewers also liked (20)

Augusta westland italian court order
Augusta westland italian court orderAugusta westland italian court order
Augusta westland italian court order
 
41 hebreus 6
41 hebreus 641 hebreus 6
41 hebreus 6
 
Museos
MuseosMuseos
Museos
 
Barometrul startup-urilor din Romania - 2016
Barometrul startup-urilor din Romania - 2016Barometrul startup-urilor din Romania - 2016
Barometrul startup-urilor din Romania - 2016
 
Driving UX, Design, & Development collaboratively through the Enterprise
Driving UX, Design, & Development collaboratively through the EnterpriseDriving UX, Design, & Development collaboratively through the Enterprise
Driving UX, Design, & Development collaboratively through the Enterprise
 
Warburtons Royal Baby Tactical: Case Study
Warburtons Royal Baby Tactical: Case StudyWarburtons Royal Baby Tactical: Case Study
Warburtons Royal Baby Tactical: Case Study
 
"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield
"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield
"PLoS ONE and the Rise of the Open Access Mega Journal" by Peter Binfield
 
Corporate Debt Restructuring (CDR)
Corporate Debt Restructuring (CDR)Corporate Debt Restructuring (CDR)
Corporate Debt Restructuring (CDR)
 
7 Obstacles to Selling Your Software Company
7 Obstacles to Selling Your Software Company7 Obstacles to Selling Your Software Company
7 Obstacles to Selling Your Software Company
 
χρησεισ ηλιακησ ενεργειασ (κανονικό)με Links
χρησεισ ηλιακησ ενεργειασ (κανονικό)με Linksχρησεισ ηλιακησ ενεργειασ (κανονικό)με Links
χρησεισ ηλιακησ ενεργειασ (κανονικό)με Links
 
Vote for Chicken [INFOGRAPHIC]
Vote for Chicken [INFOGRAPHIC]Vote for Chicken [INFOGRAPHIC]
Vote for Chicken [INFOGRAPHIC]
 
Actividades complementarias
Actividades complementariasActividades complementarias
Actividades complementarias
 
Revista.Forever Living.España.Portugal.oct.nº13
Revista.Forever Living.España.Portugal.oct.nº13Revista.Forever Living.España.Portugal.oct.nº13
Revista.Forever Living.España.Portugal.oct.nº13
 
Meetup Transmedia France Mashup Open Digital Alliance
Meetup Transmedia France Mashup Open Digital AllianceMeetup Transmedia France Mashup Open Digital Alliance
Meetup Transmedia France Mashup Open Digital Alliance
 
Grasshopper Mint Parfait
Grasshopper Mint ParfaitGrasshopper Mint Parfait
Grasshopper Mint Parfait
 
Nen practice unbound
Nen practice unboundNen practice unbound
Nen practice unbound
 
Faktor faktor penyebab perubahan sosial
Faktor faktor penyebab perubahan sosialFaktor faktor penyebab perubahan sosial
Faktor faktor penyebab perubahan sosial
 
The Influencer's Mantra (NFRUG Feb 2010)
The Influencer's Mantra (NFRUG Feb 2010)The Influencer's Mantra (NFRUG Feb 2010)
The Influencer's Mantra (NFRUG Feb 2010)
 
cv Biswajit.
cv Biswajit.cv Biswajit.
cv Biswajit.
 
Presentación1
Presentación1Presentación1
Presentación1
 

Similar to Google analytics: a practical overview

Increasing and Improving your web traffic
Increasing and Improving your web trafficIncreasing and Improving your web traffic
Increasing and Improving your web trafficFind50 Marketing
 
Better Digital Marketing
Better Digital MarketingBetter Digital Marketing
Better Digital MarketingCliff Ashcroft
 
Low Budget Digital Marketing - Marios Siathas
Low Budget Digital Marketing - Marios SiathasLow Budget Digital Marketing - Marios Siathas
Low Budget Digital Marketing - Marios SiathasCIIM-Cyprus
 
Virtual academy-intermediate-gitapramestyani 07
Virtual academy-intermediate-gitapramestyani 07Virtual academy-intermediate-gitapramestyani 07
Virtual academy-intermediate-gitapramestyani 07Gita Pramestyani
 
Digital marketing top tips & techniques
Digital marketing top tips & techniquesDigital marketing top tips & techniques
Digital marketing top tips & techniquesChris Wood
 
Drupal SEO - Optimise your Drupal website for search engines and customers
Drupal SEO - Optimise your Drupal website for search engines and customersDrupal SEO - Optimise your Drupal website for search engines and customers
Drupal SEO - Optimise your Drupal website for search engines and customersSymphony3
 
Pramestyani website-google-analytics
Pramestyani website-google-analyticsPramestyani website-google-analytics
Pramestyani website-google-analyticsGita Pramestyani
 
Marketing planoverview2
Marketing planoverview2Marketing planoverview2
Marketing planoverview2Laura Simpson
 
How to measure your marketing effectiveness
How to measure your marketing effectivenessHow to measure your marketing effectiveness
How to measure your marketing effectivenessJustin Kerley
 
Digital Futures: Getting ROI from Social Media - Georgia Halston
Digital Futures: Getting ROI from Social Media - Georgia HalstonDigital Futures: Getting ROI from Social Media - Georgia Halston
Digital Futures: Getting ROI from Social Media - Georgia HalstonBranded3
 
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...Jay Berkowitz www.TenGoldenRules.com
 
Google Analytics for Publishers
Google Analytics for PublishersGoogle Analytics for Publishers
Google Analytics for Publisherssomisguided
 
Get up to speed getting the most out of online marketing weston super mare
Get up to speed getting the most out of online marketing weston super mareGet up to speed getting the most out of online marketing weston super mare
Get up to speed getting the most out of online marketing weston super mareGet up to Speed
 
Megacomm - Data Analytics for Business Results
Megacomm - Data Analytics for Business ResultsMegacomm - Data Analytics for Business Results
Megacomm - Data Analytics for Business ResultsAvi Hein
 
Threesides Marketing presents Digital Marketing Essentials
Threesides Marketing presents Digital Marketing EssentialsThreesides Marketing presents Digital Marketing Essentials
Threesides Marketing presents Digital Marketing EssentialsThreesides Marketing
 
Google analytics agency model
Google analytics agency modelGoogle analytics agency model
Google analytics agency modelDice Nakamura
 
Creating an inbound marketing services capacity
Creating an inbound marketing services capacityCreating an inbound marketing services capacity
Creating an inbound marketing services capacityAndrew Delamarter
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy Jeff Bullas
 
E-Commerce and Digital Marketing Wilson Lecture 1 .pptx
E-Commerce and Digital Marketing Wilson Lecture 1 .pptxE-Commerce and Digital Marketing Wilson Lecture 1 .pptx
E-Commerce and Digital Marketing Wilson Lecture 1 .pptxssuser8afefa
 
Measuring Your Website Success - Analytics and more...
Measuring Your Website Success - Analytics and more...Measuring Your Website Success - Analytics and more...
Measuring Your Website Success - Analytics and more...Key Multimedia Ltd
 

Similar to Google analytics: a practical overview (20)

Increasing and Improving your web traffic
Increasing and Improving your web trafficIncreasing and Improving your web traffic
Increasing and Improving your web traffic
 
Better Digital Marketing
Better Digital MarketingBetter Digital Marketing
Better Digital Marketing
 
Low Budget Digital Marketing - Marios Siathas
Low Budget Digital Marketing - Marios SiathasLow Budget Digital Marketing - Marios Siathas
Low Budget Digital Marketing - Marios Siathas
 
Virtual academy-intermediate-gitapramestyani 07
Virtual academy-intermediate-gitapramestyani 07Virtual academy-intermediate-gitapramestyani 07
Virtual academy-intermediate-gitapramestyani 07
 
Digital marketing top tips & techniques
Digital marketing top tips & techniquesDigital marketing top tips & techniques
Digital marketing top tips & techniques
 
Drupal SEO - Optimise your Drupal website for search engines and customers
Drupal SEO - Optimise your Drupal website for search engines and customersDrupal SEO - Optimise your Drupal website for search engines and customers
Drupal SEO - Optimise your Drupal website for search engines and customers
 
Pramestyani website-google-analytics
Pramestyani website-google-analyticsPramestyani website-google-analytics
Pramestyani website-google-analytics
 
Marketing planoverview2
Marketing planoverview2Marketing planoverview2
Marketing planoverview2
 
How to measure your marketing effectiveness
How to measure your marketing effectivenessHow to measure your marketing effectiveness
How to measure your marketing effectiveness
 
Digital Futures: Getting ROI from Social Media - Georgia Halston
Digital Futures: Getting ROI from Social Media - Georgia HalstonDigital Futures: Getting ROI from Social Media - Georgia Halston
Digital Futures: Getting ROI from Social Media - Georgia Halston
 
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
 
Google Analytics for Publishers
Google Analytics for PublishersGoogle Analytics for Publishers
Google Analytics for Publishers
 
Get up to speed getting the most out of online marketing weston super mare
Get up to speed getting the most out of online marketing weston super mareGet up to speed getting the most out of online marketing weston super mare
Get up to speed getting the most out of online marketing weston super mare
 
Megacomm - Data Analytics for Business Results
Megacomm - Data Analytics for Business ResultsMegacomm - Data Analytics for Business Results
Megacomm - Data Analytics for Business Results
 
Threesides Marketing presents Digital Marketing Essentials
Threesides Marketing presents Digital Marketing EssentialsThreesides Marketing presents Digital Marketing Essentials
Threesides Marketing presents Digital Marketing Essentials
 
Google analytics agency model
Google analytics agency modelGoogle analytics agency model
Google analytics agency model
 
Creating an inbound marketing services capacity
Creating an inbound marketing services capacityCreating an inbound marketing services capacity
Creating an inbound marketing services capacity
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy
 
E-Commerce and Digital Marketing Wilson Lecture 1 .pptx
E-Commerce and Digital Marketing Wilson Lecture 1 .pptxE-Commerce and Digital Marketing Wilson Lecture 1 .pptx
E-Commerce and Digital Marketing Wilson Lecture 1 .pptx
 
Measuring Your Website Success - Analytics and more...
Measuring Your Website Success - Analytics and more...Measuring Your Website Success - Analytics and more...
Measuring Your Website Success - Analytics and more...
 

More from CharityComms

The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...CharityComms
 
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceHow to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceCharityComms
 
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
 
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
 
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesGolden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesCharityComms
 
How framing is changing the rules of charity comms
How framing is changing the rules of charity commsHow framing is changing the rules of charity comms
How framing is changing the rules of charity commsCharityComms
 
Applying behavioural insights to comms
Applying behavioural insights to commsApplying behavioural insights to comms
Applying behavioural insights to commsCharityComms
 
Why it's so hard to change minds
Why it's so hard to change mindsWhy it's so hard to change minds
Why it's so hard to change mindsCharityComms
 
What if we thought right outside the box?
What if we thought right outside the box?What if we thought right outside the box?
What if we thought right outside the box?CharityComms
 
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCreating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
 
Trends in a turbulent world
Trends in a turbulent worldTrends in a turbulent world
Trends in a turbulent worldCharityComms
 
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...CharityComms
 
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?CharityComms
 
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesHow to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesCharityComms
 
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture CharityComms
 
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
 
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCrisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
 
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthHow Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
 
Crisis communications isn't always about the negative
Crisis communications isn't always about the negativeCrisis communications isn't always about the negative
Crisis communications isn't always about the negativeCharityComms
 
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?CharityComms
 

More from CharityComms (20)

The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...
 
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceHow to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audience
 
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...
 
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...
 
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesGolden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided times
 
How framing is changing the rules of charity comms
How framing is changing the rules of charity commsHow framing is changing the rules of charity comms
How framing is changing the rules of charity comms
 
Applying behavioural insights to comms
Applying behavioural insights to commsApplying behavioural insights to comms
Applying behavioural insights to comms
 
Why it's so hard to change minds
Why it's so hard to change mindsWhy it's so hard to change minds
Why it's so hard to change minds
 
What if we thought right outside the box?
What if we thought right outside the box?What if we thought right outside the box?
What if we thought right outside the box?
 
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCreating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communications
 
Trends in a turbulent world
Trends in a turbulent worldTrends in a turbulent world
Trends in a turbulent world
 
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...
 
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?
 
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesHow to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiences
 
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture
 
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories
 
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCrisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of support
 
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthHow Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
 
Crisis communications isn't always about the negative
Crisis communications isn't always about the negativeCrisis communications isn't always about the negative
Crisis communications isn't always about the negative
 
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?
 

Recently uploaded

Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 

Recently uploaded (20)

Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 

Google analytics: a practical overview

  • 1. Web Metrics Made Easy Seminar 29 February 2012 #CCwebmetrics www.charitycomms.org.uk
  • 2. Getting more from Google Analytics Seamus Morley Find50 Marketing www.find50-marketing.co.uk Twitter: @find50
  • 3. Advanced Segments • Where do visitors come from ? – Organic/SocialMedia/Grant PPC, Display Ads... • Where did they go on the site ? – Top Pages/Site Sections/Return Visits • What did they complete? – Downloads/SignUps/ beware site-wide averages
  • 4.
  • 5. Goals Measuring Success Ecommerce Site > £/£/£ Content Site > `more visits staying longer` > Time on Site/ > BRate/PagesVisit > Market Share ? Multi-Channel Funnels – who contributed ?
  • 6. GA - GOALS Multi-Channel Funnels
  • 7. Intelligence Events • `Unknown unknowns` • Custom • Automatic
  • 8.
  • 9. GA - Three key features • Advanced Segments • Actionable data • Goals • Measuring site success • Intelligence Events • Find `unknown unknowns`
  • 10. For more follow me on Twitter:@find50. First 3 new followers will get a free web site review/ consultation. Presentation plus notes available at: www.find50-marketing.co.uk Comments/feedback welcome at: seamus@find50-marketing.co.uk