3. ‘A lot of howling nonsense would
be avoided if, in every sentence
containing the word WRITER, that
word was taken out and the word
PLUMBER substituted; and the
result examined for the sense it
makes.’ Philip Pullman
6. Direct Mail (Macmillan Cancer Support)
Newsletter (Lewisham Council)
Fundraising campaign materials (VSO)
Exhibition (Royal Albert Hall)
Direct Mail (Concern Worldwide)
Website (Pathways)
9. Jennifer Kamara, 27, is no ordinary
entrepreneur. Kidnapped by
soldiers at the age of 18, she was
raped and beaten by her captors
and threatened with death if she
tried to escape. Her mother was
told she would never see her
daughter again.
23. The Copywriter’s Handbook, Robert W Bly
How to Write Sales Letters that Sell,
Drayton Bird
More Words that Sell, Richard Bayan
24. 1 Look to get involved in more than writing
2 Expect to find ideas in the brief
3 Don’t start writing too soon
4 Think with drawings
5 Change location for a fresh perspective
6 Do read about copywriting