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Internal Communications and
           Employee Engagement Workshop
                                             17 February 2011




CharityComms is the professional membership body for charity communicators. We believe charity communications
are integral to each charity’s work for a better world.

W: www.charitycomms.org.uk
T: 0207 426 8877
E: emma@charitycomms.org.uk
Evolving your engagement strategy
17 February 2011
You can not create an engaged employee – but
  you can create an environment in which an
          employee can be engaged
MacLeod’s 4 Factors
Evolving your engagement strategy

                         What does
                         employee
                        engagement
                        mean here?
What does employee engagement mean here?




Review the definitions of engagement and agree
 which you think is most relevant definition for
      employee engagement in charitable
                  organisations
Evolving your engagement strategy

                         What does
                         employee
                        engagement
                        mean here?



                                       How will
                                       engaged
                                      employees
                                      benefit our
                                     organisation?
The organisational benefits of employee engagement

                                      “Those with engagement in the top quartile
“Engaged employees in                 averaged 12 % higher customer advocacy,
the UK take an average                        18% higher productivity”
  of 2.69 sick days per
  year; the disengaged
        take 6.19”                   “Engaged employees
                                       can generate 43%
                                      more revenue than
          “Moving a workforce of       disengaged ones”
         10,000 employees from
         low to high engagement
          can have a £21 million                          “Organisation with
           impact on the bottom                       engagement scores in the
                   line”                               bottom quartile averaged
                                                      31percent more employee
                                                      turnover, 51 percent more
“73% of organisations who have initiated             inventory shrinkage and 62
engagement programs have seen an                       per cent more accidents”
increase in operating profit”
How can employee engagement benefit your organisation?

        Think about your employee profile,
      imagine they work for your organisation
●   How might feeling this way impact upon their performance?
●   What organisational performance measures could be
    improved if this individual was more engaged?
Evolving your engagement strategy

                         What does
                         employee
                        engagement
                        mean here?



                                              How will
                                              engaged
                                             employees
                                             benefit our
                                            organisation?




                                         What
                                      influences
                                     how engaged
                                           our
                                      employees
                                          are?
Driving engagement
Evolving your engagement strategy

                               What does
                               employee
                              engagement
                              mean here?



                                                    How will
                                                    engaged
                                                   employees
                                                   benefit our
                                                  organisation?




                                               What
                How engaged                 influences
                  are our                  how engaged
                 employees                       our
                  today?                    employees
                                                are?
Evolving your engagement strategy

                                  What does
                                  employee
                                 engagement
                                 mean here?



            How can we                                 How will
              improve                                  engaged
             employee                                 employees
            engagement                                benefit our
               here?                                 organisation?




                                                  What
                   How engaged                 influences
                     are our                  how engaged
                    employees                       our
                     today?                    employees
                                                   are?
Which engagement drivers can communicators
                influence?

           But what can stop us?
Senior Team
              HR   Line Managers
Five forces of human need

Certainty:    a need for predictability and stability

Purpose:      a need for a sense of purpose

Control:      a need for control over the things
              that affect us

Connection:   a need to stay connected to people,
              habits, ideas and things

Success:      a need to succeed
Remember




You can not create an engaged employee – but
  you can create an environment in which an
          employee can be engaged
Contact


                  Jane Mitchell

          Jane.mitchell@harknesskennett.com
                 +44 (0)1483 222730
             www.harknesskennett.com

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Evolving your engagement strategy

  • 1. Internal Communications and Employee Engagement Workshop 17 February 2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world. W: www.charitycomms.org.uk T: 0207 426 8877 E: emma@charitycomms.org.uk
  • 2. Evolving your engagement strategy 17 February 2011
  • 3. You can not create an engaged employee – but you can create an environment in which an employee can be engaged
  • 5. Evolving your engagement strategy What does employee engagement mean here?
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  • 7. What does employee engagement mean here? Review the definitions of engagement and agree which you think is most relevant definition for employee engagement in charitable organisations
  • 8. Evolving your engagement strategy What does employee engagement mean here? How will engaged employees benefit our organisation?
  • 9. The organisational benefits of employee engagement “Those with engagement in the top quartile “Engaged employees in averaged 12 % higher customer advocacy, the UK take an average 18% higher productivity” of 2.69 sick days per year; the disengaged take 6.19” “Engaged employees can generate 43% more revenue than “Moving a workforce of disengaged ones” 10,000 employees from low to high engagement can have a £21 million “Organisation with impact on the bottom engagement scores in the line” bottom quartile averaged 31percent more employee turnover, 51 percent more “73% of organisations who have initiated inventory shrinkage and 62 engagement programs have seen an per cent more accidents” increase in operating profit”
  • 10. How can employee engagement benefit your organisation? Think about your employee profile, imagine they work for your organisation ● How might feeling this way impact upon their performance? ● What organisational performance measures could be improved if this individual was more engaged?
  • 11. Evolving your engagement strategy What does employee engagement mean here? How will engaged employees benefit our organisation? What influences how engaged our employees are?
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  • 15. Evolving your engagement strategy What does employee engagement mean here? How will engaged employees benefit our organisation? What How engaged influences are our how engaged employees our today? employees are?
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  • 17. Evolving your engagement strategy What does employee engagement mean here? How can we How will improve engaged employee employees engagement benefit our here? organisation? What How engaged influences are our how engaged employees our today? employees are?
  • 18. Which engagement drivers can communicators influence? But what can stop us?
  • 19. Senior Team HR Line Managers
  • 20. Five forces of human need Certainty: a need for predictability and stability Purpose: a need for a sense of purpose Control: a need for control over the things that affect us Connection: a need to stay connected to people, habits, ideas and things Success: a need to succeed
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  • 22. Remember You can not create an engaged employee – but you can create an environment in which an employee can be engaged
  • 23. Contact Jane Mitchell Jane.mitchell@harknesskennett.com +44 (0)1483 222730 www.harknesskennett.com