SlideShare uma empresa Scribd logo

Digital at UNICEF UK

•
•
CharityComms
CharityComms

Laila Takeh and Sarah Epstein, UNICEF UK Strategic digital communications seminar www.charitycomms.org.uk/events

TecnologiaNegócios
1 de 18
Baixar para ler offline
Strategic Digital Communications Seminar 12 July, 2012, London #CCdigital
Digital @UNICEF_UK Laila Takeh @spirals Sarah Epstein @sarepst
Source: Stanford Social Innovation Review Oct 2011
UUK Digital Journey Review Set up ?? • Consultant • Digital Hub
Set up
UUK Digital Journey Review Set up Refine Embed • Consultant • Digital Hub • Understanding • Capacity • Strategy building • Roles • Planning • Tools • Investment
Refine Source: Stanford Social Innovation Review Oct 2011
Refine Strategy & Roles
Embed Capacity building Skills matrix • All • External facing • Champion • Super user
Embedding : in practice
How it was different
Some of the impact • 3,000 new twitter followers • Trended in 7 out of 9 on twitter (UK) • 24,100 social mentions including UNICEF • 156,220 website visits • c2,000 daily site views • Hundreds of print articles • Better internal working practices
Embed Challenges • Planning • Understanding still mixed • Need to be concrete Vs flexible • Investment • Specific cases for shifting time and money • Resource balancing
Thanks Laila Takeh @spirals Sarah Epstein @sarepst
END SLIDE
Owned media Bought media Earned media Website Microsite/s Email Search Display Affiliates SM Partners Team 1 Team 2 Team 3 Team 4

Recomendados

Digital at Gingerbread
Digital at GingerbreadDigital at Gingerbread
Digital at GingerbreadCharityComms
 
Safari 2011 team stichting doen
Safari 2011 team stichting doenSafari 2011 team stichting doen
Safari 2011 team stichting doenKennisland
 
Spacehive - Crowdfunding
Spacehive - CrowdfundingSpacehive - Crowdfunding
Spacehive - Crowdfundingncvys
 
BeCollaboration Collaborators Introduction Oct 14
BeCollaboration Collaborators Introduction Oct 14BeCollaboration Collaborators Introduction Oct 14
BeCollaboration Collaborators Introduction Oct 14Erkan Ali
 
Virtually Social
Virtually SocialVirtually Social
Virtually SocialVipul Chawathe
 
Estuarians - Inspiring Social Innovators in Residence
Estuarians - Inspiring Social Innovators in ResidenceEstuarians - Inspiring Social Innovators in Residence
Estuarians - Inspiring Social Innovators in ResidenceOgunte CIC
 
Building communities on social media.final
Building communities on social media.final Building communities on social media.final
Building communities on social media.final Lucidity
 
Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14
Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14
Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14Crowdsourcing Week
 

Recomendados

Digital at Gingerbread
Digital at GingerbreadDigital at Gingerbread
Digital at GingerbreadCharityComms
 
Safari 2011 team stichting doen
Safari 2011 team stichting doenSafari 2011 team stichting doen
Safari 2011 team stichting doenKennisland
 
Spacehive - Crowdfunding
Spacehive - CrowdfundingSpacehive - Crowdfunding
Spacehive - Crowdfundingncvys
 
BeCollaboration Collaborators Introduction Oct 14
BeCollaboration Collaborators Introduction Oct 14BeCollaboration Collaborators Introduction Oct 14
BeCollaboration Collaborators Introduction Oct 14Erkan Ali
 
Virtually Social
Virtually SocialVirtually Social
Virtually SocialVipul Chawathe
 
Estuarians - Inspiring Social Innovators in Residence
Estuarians - Inspiring Social Innovators in ResidenceEstuarians - Inspiring Social Innovators in Residence
Estuarians - Inspiring Social Innovators in ResidenceOgunte CIC
 
Building communities on social media.final
Building communities on social media.final Building communities on social media.final
Building communities on social media.final Lucidity
 
Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14
Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14
Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14Crowdsourcing Week
 
Activist presentation 111212
Activist presentation 111212Activist presentation 111212
Activist presentation 111212Carla Ferreira
 
Where is social media alive
Where is social media aliveWhere is social media alive
Where is social media aliveJörg Thoß
 
NetSquared organizer reactivation webinar: October 19 2016
NetSquared organizer reactivation webinar: October 19 2016NetSquared organizer reactivation webinar: October 19 2016
NetSquared organizer reactivation webinar: October 19 2016NetSquared
 
Creating community with digital tech 080416
Creating community with digital tech 080416Creating community with digital tech 080416
Creating community with digital tech 080416NetSquared
 
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...NetSquared Vancouver
 
Unconference
UnconferenceUnconference
UnconferenceJean Russell
 
Liberty842: Social Celebrities
Liberty842: Social CelebritiesLiberty842: Social Celebrities
Liberty842: Social CelebritiesLiberty842 Ltd
 
Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYC
Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYCLauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYC
Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYCCMX
 
NetSquared event intro slides international updated august 2016
NetSquared event intro slides international updated august 2016NetSquared event intro slides international updated august 2016
NetSquared event intro slides international updated august 2016NetSquared
 
Ready, Set, Go – Creating a Human Centered Social Strategy
Ready, Set, Go – Creating a Human Centered Social StrategyReady, Set, Go – Creating a Human Centered Social Strategy
Ready, Set, Go – Creating a Human Centered Social StrategyNetSquared Vancouver
 
Ux Local Groups
Ux Local GroupsUx Local Groups
Ux Local GroupsStacy Surla
 
Introducing MetaGood
Introducing MetaGoodIntroducing MetaGood
Introducing MetaGoodNirat Bhatnagar
 
Ten Principles to Facilitate Systemic Change
Ten Principles to Facilitate Systemic ChangeTen Principles to Facilitate Systemic Change
Ten Principles to Facilitate Systemic ChangeFamvin: the Worldwide Vincentian Family
 
Video Storytelling Part 3: Editing and Sharing Your Video Stories Online
Video Storytelling Part 3: Editing and Sharing Your Video Stories OnlineVideo Storytelling Part 3: Editing and Sharing Your Video Stories Online
Video Storytelling Part 3: Editing and Sharing Your Video Stories OnlineUCB Center for Health Leadership
 
Local is the new Global
Local is the new GlobalLocal is the new Global
Local is the new GlobalNetSquared
 
Stronger together: how WordPress communities are built
Stronger together: how WordPress communities are builtStronger together: how WordPress communities are built
Stronger together: how WordPress communities are builtAndrea Middleton
 
VerdeSol Introduction
VerdeSol IntroductionVerdeSol Introduction
VerdeSol IntroductionTerell Jones
 
Social media success
Social media success Social media success
Social media success Stephen Brown
 
My Internship Oral Report
My Internship Oral ReportMy Internship Oral Report
My Internship Oral ReportMegan Parker
 
Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...
Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...
Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...LinkedIn Talent Solutions
 
Responding to the digital shift
Responding to the digital shiftResponding to the digital shift
Responding to the digital shiftCharityComms
 
Unicef social media campaign
Unicef social media campaignUnicef social media campaign
Unicef social media campaignminu2
 

Mais conteúdo relacionado

Mais procurados

Activist presentation 111212
Activist presentation 111212Activist presentation 111212
Activist presentation 111212Carla Ferreira
 
Where is social media alive
Where is social media aliveWhere is social media alive
Where is social media aliveJörg Thoß
 
NetSquared organizer reactivation webinar: October 19 2016
NetSquared organizer reactivation webinar: October 19 2016NetSquared organizer reactivation webinar: October 19 2016
NetSquared organizer reactivation webinar: October 19 2016NetSquared
 
Creating community with digital tech 080416
Creating community with digital tech 080416Creating community with digital tech 080416
Creating community with digital tech 080416NetSquared
 
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...NetSquared Vancouver
 
Liberty842: Social Celebrities
Liberty842: Social CelebritiesLiberty842: Social Celebrities
Liberty842: Social CelebritiesLiberty842 Ltd
 
Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYC
Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYCLauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYC
Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYCCMX
 
NetSquared event intro slides international updated august 2016
NetSquared event intro slides international updated august 2016NetSquared event intro slides international updated august 2016
NetSquared event intro slides international updated august 2016NetSquared
 
Ready, Set, Go – Creating a Human Centered Social Strategy
Ready, Set, Go – Creating a Human Centered Social StrategyReady, Set, Go – Creating a Human Centered Social Strategy
Ready, Set, Go – Creating a Human Centered Social StrategyNetSquared Vancouver
 
Video Storytelling Part 3: Editing and Sharing Your Video Stories Online
Video Storytelling Part 3: Editing and Sharing Your Video Stories OnlineVideo Storytelling Part 3: Editing and Sharing Your Video Stories Online
Video Storytelling Part 3: Editing and Sharing Your Video Stories OnlineUCB Center for Health Leadership
 
Local is the new Global
Local is the new GlobalLocal is the new Global
Local is the new GlobalNetSquared
 
Stronger together: how WordPress communities are built
Stronger together: how WordPress communities are builtStronger together: how WordPress communities are built
Stronger together: how WordPress communities are builtAndrea Middleton
 
VerdeSol Introduction
VerdeSol IntroductionVerdeSol Introduction
VerdeSol IntroductionTerell Jones
 
Social media success
Social media success Social media success
Social media success Stephen Brown
 
My Internship Oral Report
My Internship Oral ReportMy Internship Oral Report
My Internship Oral ReportMegan Parker
 
Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...
Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...
Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...LinkedIn Talent Solutions
 

Mais procurados (20)

Activist presentation 111212
Activist presentation 111212Activist presentation 111212
Activist presentation 111212
 
Where is social media alive
Where is social media aliveWhere is social media alive
Where is social media alive
 
NetSquared organizer reactivation webinar: October 19 2016
NetSquared organizer reactivation webinar: October 19 2016NetSquared organizer reactivation webinar: October 19 2016
NetSquared organizer reactivation webinar: October 19 2016
 
Creating community with digital tech 080416
Creating community with digital tech 080416Creating community with digital tech 080416
Creating community with digital tech 080416
 
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...
 
Unconference
UnconferenceUnconference
Unconference
 
Liberty842: Social Celebrities
Liberty842: Social CelebritiesLiberty842: Social Celebrities
Liberty842: Social Celebrities
 
Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYC
Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYCLauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYC
Lauren_Cucinotta_How to Build a Community of Volunteers_CMX Summit NYC
 
NetSquared event intro slides international updated august 2016
NetSquared event intro slides international updated august 2016NetSquared event intro slides international updated august 2016
NetSquared event intro slides international updated august 2016
 
Ready, Set, Go – Creating a Human Centered Social Strategy
Ready, Set, Go – Creating a Human Centered Social StrategyReady, Set, Go – Creating a Human Centered Social Strategy
Ready, Set, Go – Creating a Human Centered Social Strategy
 
Ux Local Groups
Ux Local GroupsUx Local Groups
Ux Local Groups
 
Introducing MetaGood
Introducing MetaGoodIntroducing MetaGood
Introducing MetaGood
 
Ten Principles to Facilitate Systemic Change
Ten Principles to Facilitate Systemic ChangeTen Principles to Facilitate Systemic Change
Ten Principles to Facilitate Systemic Change
 
Video Storytelling Part 3: Editing and Sharing Your Video Stories Online
Video Storytelling Part 3: Editing and Sharing Your Video Stories OnlineVideo Storytelling Part 3: Editing and Sharing Your Video Stories Online
Video Storytelling Part 3: Editing and Sharing Your Video Stories Online
 
Local is the new Global
Local is the new GlobalLocal is the new Global
Local is the new Global
 
Stronger together: how WordPress communities are built
Stronger together: how WordPress communities are builtStronger together: how WordPress communities are built
Stronger together: how WordPress communities are built
 
VerdeSol Introduction
VerdeSol IntroductionVerdeSol Introduction
VerdeSol Introduction
 
Social media success
Social media success Social media success
Social media success
 
My Internship Oral Report
My Internship Oral ReportMy Internship Oral Report
My Internship Oral Report
 
Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...
Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...
Hiring for Impact: LinkedIn, Nonprofits, and Changing the World Together | Ta...
 

Destaque

Responding to the digital shift
Responding to the digital shiftResponding to the digital shift
Responding to the digital shiftCharityComms
 
Unicef social media campaign
Unicef social media campaignUnicef social media campaign
Unicef social media campaignminu2
 
Unicef corporate communication analysis
Unicef corporate communication analysisUnicef corporate communication analysis
Unicef corporate communication analysisQianchang Wei
 
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012London 2012.com Olympic and Paralympic Games digital round up 10 September 2012
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012Alex Balfour
 
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'Distilled
 
Social Media Summit - Uganda
Social Media Summit - UgandaSocial Media Summit - Uganda
Social Media Summit - UgandaDavid Girling
 
Digital Communications Strategy
Digital Communications StrategyDigital Communications Strategy
Digital Communications StrategyTim Davies
 
Nonprofit Communication Plan: Oxfam International
Nonprofit Communication Plan: Oxfam InternationalNonprofit Communication Plan: Oxfam International
Nonprofit Communication Plan: Oxfam InternationalJ Millaway
 
CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?Ben Matthews
 
Developing a Communications Strategy for Your Nonprofit
Developing a Communications Strategy for Your NonprofitDeveloping a Communications Strategy for Your Nonprofit
Developing a Communications Strategy for Your NonprofitBig Duck
 
Unicef branding toolkit
Unicef branding toolkitUnicef branding toolkit
Unicef branding toolkitRich Tong
 
UNICEF Digital Strategy | Mobile Social Trends for 2015
UNICEF Digital Strategy | Mobile Social Trends for 2015UNICEF Digital Strategy | Mobile Social Trends for 2015
UNICEF Digital Strategy | Mobile Social Trends for 2015Jim Rosenberg
 
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
 

Destaque (13)

Responding to the digital shift
Responding to the digital shiftResponding to the digital shift
Responding to the digital shift
 
Unicef social media campaign
Unicef social media campaignUnicef social media campaign
Unicef social media campaign
 
Unicef corporate communication analysis
Unicef corporate communication analysisUnicef corporate communication analysis
Unicef corporate communication analysis
 
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012London 2012.com Olympic and Paralympic Games digital round up 10 September 2012
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012
 
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'
 
Social Media Summit - Uganda
Social Media Summit - UgandaSocial Media Summit - Uganda
Social Media Summit - Uganda
 
Digital Communications Strategy
Digital Communications StrategyDigital Communications Strategy
Digital Communications Strategy
 
Nonprofit Communication Plan: Oxfam International
Nonprofit Communication Plan: Oxfam InternationalNonprofit Communication Plan: Oxfam International
Nonprofit Communication Plan: Oxfam International
 
CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?
 
Developing a Communications Strategy for Your Nonprofit
Developing a Communications Strategy for Your NonprofitDeveloping a Communications Strategy for Your Nonprofit
Developing a Communications Strategy for Your Nonprofit
 
Unicef branding toolkit
Unicef branding toolkitUnicef branding toolkit
Unicef branding toolkit
 
UNICEF Digital Strategy | Mobile Social Trends for 2015
UNICEF Digital Strategy | Mobile Social Trends for 2015UNICEF Digital Strategy | Mobile Social Trends for 2015
UNICEF Digital Strategy | Mobile Social Trends for 2015
 
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...
 

Semelhante a Digital at UNICEF UK

Building sustainabledigifr laila-june2012
Building sustainabledigifr laila-june2012Building sustainabledigifr laila-june2012
Building sustainabledigifr laila-june2012Laila Takeh
 
Building a sustainable digital team
Building a sustainable digital teamBuilding a sustainable digital team
Building a sustainable digital teamNomensa
 
ThinkDigital - Social Media at Work
ThinkDigital - Social Media at WorkThinkDigital - Social Media at Work
ThinkDigital - Social Media at Worktwintangibles
 
Using Social Media
Using Social MediaUsing Social Media
Using Social Mediarmorriss
 
Creating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A WorkshopCreating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A Workshopjfei
 
Twitter: Business Use and Social Reach
Twitter: Business Use and Social ReachTwitter: Business Use and Social Reach
Twitter: Business Use and Social ReachTiffany St James
 
Social_Org_Webinar_110311_Final
Social_Org_Webinar_110311_FinalSocial_Org_Webinar_110311_Final
Social_Org_Webinar_110311_FinalCreatorbase
 
#nacada12 Pre-Conference Overview
#nacada12 Pre-Conference Overview#nacada12 Pre-Conference Overview
#nacada12 Pre-Conference OverviewLaura Pasquini
 
Kcic bootcamp webinar_aug_2011
Kcic bootcamp webinar_aug_2011Kcic bootcamp webinar_aug_2011
Kcic bootcamp webinar_aug_2011Hack the Hood
 
Kcic bootcamp webinar_aug_2011
Kcic bootcamp webinar_aug_2011Kcic bootcamp webinar_aug_2011
Kcic bootcamp webinar_aug_2011Hack the Hood
 
Business Social media: Where and what to post in 2013
Business Social media: Where and what to post in 2013Business Social media: Where and what to post in 2013
Business Social media: Where and what to post in 2013Digital Enterprise Program
 
Connected Online Communities of Practice: An Ecology of Educational Improvement
Connected Online Communities of Practice: An Ecology of Educational ImprovementConnected Online Communities of Practice: An Ecology of Educational Improvement
Connected Online Communities of Practice: An Ecology of Educational Improvementdcambrid
 
Digital Strategy: A Means for Museum Transformation
Digital Strategy: A Means for Museum TransformationDigital Strategy: A Means for Museum Transformation
Digital Strategy: A Means for Museum TransformationWest Muse
 
Your nonprofit needs a social media strategy
Your nonprofit needs a social media strategyYour nonprofit needs a social media strategy
Your nonprofit needs a social media strategyJD Lasica
 
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...CanadaHelps / MyCharityConnects
 
Twitter for business
Twitter for businessTwitter for business
Twitter for businessEoin Kennedy
 
Innovation Lab startup cookbook
Innovation Lab startup cookbookInnovation Lab startup cookbook
Innovation Lab startup cookbookDenis Gursky
 

Semelhante a Digital at UNICEF UK (20)

Building sustainabledigifr laila-june2012
Building sustainabledigifr laila-june2012Building sustainabledigifr laila-june2012
Building sustainabledigifr laila-june2012
 
Building a sustainable digital team
Building a sustainable digital teamBuilding a sustainable digital team
Building a sustainable digital team
 
ThinkDigital - Social Media at Work
ThinkDigital - Social Media at WorkThinkDigital - Social Media at Work
ThinkDigital - Social Media at Work
 
Using Social Media
Using Social MediaUsing Social Media
Using Social Media
 
Abuja training
Abuja trainingAbuja training
Abuja training
 
Creating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A WorkshopCreating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A Workshop
 
Twitter: Business Use and Social Reach
Twitter: Business Use and Social ReachTwitter: Business Use and Social Reach
Twitter: Business Use and Social Reach
 
Social_Org_Webinar_110311_Final
Social_Org_Webinar_110311_FinalSocial_Org_Webinar_110311_Final
Social_Org_Webinar_110311_Final
 
#nacada12 Pre-Conference Overview
#nacada12 Pre-Conference Overview#nacada12 Pre-Conference Overview
#nacada12 Pre-Conference Overview
 
Kcic bootcamp webinar_aug_2011
Kcic bootcamp webinar_aug_2011Kcic bootcamp webinar_aug_2011
Kcic bootcamp webinar_aug_2011
 
Kcic bootcamp webinar_aug_2011
Kcic bootcamp webinar_aug_2011Kcic bootcamp webinar_aug_2011
Kcic bootcamp webinar_aug_2011
 
Business Social media: Where and what to post in 2013
Business Social media: Where and what to post in 2013Business Social media: Where and what to post in 2013
Business Social media: Where and what to post in 2013
 
Connected Online Communities of Practice: An Ecology of Educational Improvement
Connected Online Communities of Practice: An Ecology of Educational ImprovementConnected Online Communities of Practice: An Ecology of Educational Improvement
Connected Online Communities of Practice: An Ecology of Educational Improvement
 
Digital Strategy: A Means for Museum Transformation
Digital Strategy: A Means for Museum TransformationDigital Strategy: A Means for Museum Transformation
Digital Strategy: A Means for Museum Transformation
 
SASK Literacy Network 121115
SASK Literacy Network 121115SASK Literacy Network 121115
SASK Literacy Network 121115
 
Your nonprofit needs a social media strategy
Your nonprofit needs a social media strategyYour nonprofit needs a social media strategy
Your nonprofit needs a social media strategy
 
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
 
Twitter for business
Twitter for businessTwitter for business
Twitter for business
 
Being A Social Entrepreneur
Being A Social EntrepreneurBeing A Social Entrepreneur
Being A Social Entrepreneur
 
Innovation Lab startup cookbook
Innovation Lab startup cookbookInnovation Lab startup cookbook
Innovation Lab startup cookbook
 

Mais de CharityComms

The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...CharityComms
 
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceHow to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceCharityComms
 
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
 
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
 
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesGolden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesCharityComms
 
How framing is changing the rules of charity comms
How framing is changing the rules of charity commsHow framing is changing the rules of charity comms
How framing is changing the rules of charity commsCharityComms
 
Applying behavioural insights to comms
Applying behavioural insights to commsApplying behavioural insights to comms
Applying behavioural insights to commsCharityComms
 
Why it's so hard to change minds
Why it's so hard to change mindsWhy it's so hard to change minds
Why it's so hard to change mindsCharityComms
 
What if we thought right outside the box?
What if we thought right outside the box?What if we thought right outside the box?
What if we thought right outside the box?CharityComms
 
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCreating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
 
Trends in a turbulent world
Trends in a turbulent worldTrends in a turbulent world
Trends in a turbulent worldCharityComms
 
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...CharityComms
 
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?CharityComms
 
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesHow to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesCharityComms
 
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture CharityComms
 
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
 
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCrisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
 
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthHow Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
 
Crisis communications isn't always about the negative
Crisis communications isn't always about the negativeCrisis communications isn't always about the negative
Crisis communications isn't always about the negativeCharityComms
 
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?CharityComms
 

Mais de CharityComms (20)

The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...
 
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceHow to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audience
 
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...
 
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...
 
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesGolden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided times
 
How framing is changing the rules of charity comms
How framing is changing the rules of charity commsHow framing is changing the rules of charity comms
How framing is changing the rules of charity comms
 
Applying behavioural insights to comms
Applying behavioural insights to commsApplying behavioural insights to comms
Applying behavioural insights to comms
 
Why it's so hard to change minds
Why it's so hard to change mindsWhy it's so hard to change minds
Why it's so hard to change minds
 
What if we thought right outside the box?
What if we thought right outside the box?What if we thought right outside the box?
What if we thought right outside the box?
 
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCreating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communications
 
Trends in a turbulent world
Trends in a turbulent worldTrends in a turbulent world
Trends in a turbulent world
 
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...
 
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?
 
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesHow to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiences
 
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture
 
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories
 
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCrisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of support
 
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthHow Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
 
Crisis communications isn't always about the negative
Crisis communications isn't always about the negativeCrisis communications isn't always about the negative
Crisis communications isn't always about the negative
 
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?
 

Último

Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 

Último (20)

Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 

Digital at UNICEF UK

  • 1. Strategic Digital Communications Seminar 12 July, 2012, London #CCdigital
  • 2. Digital @UNICEF_UK Laila Takeh @spirals Sarah Epstein @sarepst
  • 3. Source: Stanford Social Innovation Review Oct 2011
  • 4.
  • 5. UUK Digital Journey Review Set up ?? • Consultant • Digital Hub
  • 6.
  • 8. UUK Digital Journey Review Set up Refine Embed • Consultant • Digital Hub • Understanding • Capacity • Strategy building • Roles • Planning • Tools • Investment
  • 9. Refine Source: Stanford Social Innovation Review Oct 2011
  • 10. Refine Strategy & Roles
  • 11. Embed Capacity building Skills matrix • All • External facing • Champion • Super user
  • 12. Embedding : in practice
  • 13. How it was different
  • 14. Some of the impact • 3,000 new twitter followers • Trended in 7 out of 9 on twitter (UK) • 24,100 social mentions including UNICEF • 156,220 website visits • c2,000 daily site views • Hundreds of print articles • Better internal working practices
  • 15. Embed Challenges • Planning • Understanding still mixed • Need to be concrete Vs flexible • Investment • Specific cases for shifting time and money • Resource balancing
  • 18. Owned media Bought media Earned media Website Microsite/s Email Search Display Affiliates SM Partners Team 1 Team 2 Team 3 Team 4