Best practice in portraying beneficiaries

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How should charities portray their clients, beneficiaries and users?

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So what are the stages in creating your own guidelines?

The four phases ,[object Object],[object Object],[object Object],[object Object]

Phase 1: agree your problems and sensitivities

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… and sensitivities ,[object Object],[object Object],[object Object]

Phase 2: Agree your principles (both and overt and covert) of portrayal

What are your principles? For example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The key areas ,[object Object],[object Object],[object Object]

Photos and images: key decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Words, phrases and languages: key decisions ,[object Object],[object Object]

Case studies: key decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The mechanics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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