Brand positioning spec strategy for a financial services consultancy

1. Wealth Management: Creating a New Brand
Case Study - Version A

2. The Culture of Stars

3. The is the most visible icon
in the universe.

4. Its energy provides vision as we seek our future in
new frontiers.

5. Man has used the sky to conquer the world,
to get from A to B.

6. By looking upward he progressed.

7. Constellations are ancient strategic mapping
systems of stars, designed to aid decision making.

8. The most powerful stars are clusters. Patterns
formed by the most prominent stars in the galaxy.

9. Their tremendous energy is created by mutual
gravitational power.

10. Today, Constellation Sports Marketing has
created a new galaxy for human stars to burn
brighter and longer than ever…

11. A wealth management advisory for the
professional celebrity, with a singular vision:
future potential.

12. Our investment strategies discover eternal
investment horizons for future financial security.

13. With 10 billion trillion stars in the universe, only
Constellation advises the most prominent.

14. We’ve aligned the stars to create the brightest
constellation of human and financial potential in
the universe.

15. Advising the Modern Celebrity
3 Truths

16. 1. Money Does Not Come with a Manual.

17. 2. You Have More to Lose than the ‘Other’ Guy.

18. 3. Your True Earning Ability is Concentrated.

19. Advising the Modern Celebrity
1 Reality

20. Relative Earning Potential
Time

21. Advising the Modern Celebrity
Proof

22. $2.9MM/5.6 Seasons $3.4MM/4.7 Seasons $1.8MM/3.5 Seasons $2.1MM/5.5 Seasons
Within 3.5 years of post-retirement almost 50% of NBA
and NFL players are under financial duress.

23. Variable Variable Variable Variable
Pay-for-Performance professional are only as good as
their last competition. There are no guarantees.

24. Planning for the future is not the current focus, playing
the game is…

25. Advising the Modern Celebrity
4 Classic Mistakes

26. 1. Ill-advised Investments in Start-Ups.

27. 2. Ponzi Schemes & Money for Nothing.

28. 3. Lack of Business Acumen and Competency.

29. 4. Investing in Illiquid Assets.

30. Advising the Modern Celebrity
Hall of Fame

31. 10 9 8 7 6
John Arne Riis Kenny Anderson Scotty Pippen Mushin Muhammad Marion Jones
ELTE: $20MM ELTE: $60MM ELTE: $120MM ELTE: $20MM ELTE: $20MM
Bankruptcy: 2007 Bankruptcy: 2005 Seeking Employment Selling home on eBay Incarcerated: 2007
5 4 3 2 1
Latrell Sprewell Michael Vick Dick “Night Train” Lane George Best Mike Tyson
ELTE: $50MM ELTE: $130MM ELTE: $5MM ELTE: $100MM ELTE: $400MM
Foreclosure: 2008 Bankruptcy: 2008 Died in 2002 broke Drunk and broke Net Worth <$5MM