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iris Worldwide Does
Earth Day
Tuesday April 22 2014
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THEME FOR EARTH DAY 2014=
CITIES
As the urban population grows and the effects of climate change worsen, our cities have
no choice but to evolve.
More than half of the world’s current population lives in cities.
By 2050 the UN estimates that will have increased to 75%.
There will be 3 BILLION MORE PEOPLE vying for the same limited space…
Current models for housing, food, education, transportation, energy and infrastructure
will need to be re-imagined to sustain such large numbers of residents and allow them
to thrive..
YEAH BUT WHAT CAN WE DO?

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As an industry, nobody knows brands and how to SHIFT BEHAVIORS
better than we do: we’re the experts in taking complex business
problems and applying our creativity to influence behavior change on a
daily basis.
That influence is incredibly powerful and has the potential to make a
serious impact on not only our clients’ businesses but also to
REIMAGINE THE WAY WE LIVE WORK AND PLAY IN THE CITY WE CALL
HOME
So what’s getting in our way?
A LOT!
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The tweets.
The updates.
The FOMO.
Technology is amazing and helps us do our jobs
and communicate more effectively. But these tools
often serve as a distraction–taking our attention
away from what’s important.
What if we stopped, just for one day, free of any
distractions.
What could we achieve, solve, create and ideate?
LET’S SEE!