This is the deck from the December 3, 2014 Channel IQ Webinar, Where to Buy Evolved | A New Vision for Retail Success. For many leading brands a “Where to Buy” solution has been an eCommerce staple. With the addition of Where to Buy into their platform of eCommerce tools, Channel IQ continues to evolve their already successful platform of authorized channel management, brand protection, and analytic solutions. In this Channel IQ “Know What You Don’t Know” series webinar we focus on the newest product from Channel IQ, Where to Buy. Channel IQ GM of Retail Solutions, Jeff Messer discusses how our new twist on the "old standard" solution will improve the sales process for manufacturers, retailers, and consumers. This webinar discussed: • Why Where to Buy Matters • The Value to Manufacturers and Retailers • Ease of Implementation • Increasing Conversions • Solidifying your Partner Relationships • Driving Leads • Building consumer trust This webinar gave attendees a glimpse in to the newest Channel IQ product Where to Buy, and show you how it can make a difference for you. This engaging webinar explained to attendees how implementing a where to buy program may be the catalyst needed to secure relationships with trusted retailers, and drive revenue from your site to the store.

1. Channel IQ
350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654
312.846.1199
www.channeliq.com
Channel IQ | Know What You Don’t Know Series: Where to Buy EvolvedA New Vision for Retail Success
Jeff Messer | GM, Retail Solutions Channel IQ

2. Introductions
Today’s Guest Speaker
Jeff Messer
Channel IQ

3. Survey
3

4. CUSTOMER
BRAND
Where to Buy Evolved
Personas
USER
CONSUMER
PARTNER
RETAILER

5. Where to Buy Evolved
Perspective

6. Where to Buy Evolved
Flashback to Y2K

7. Where to Buy Evolved
Technology is causing a shift in consumer buying patterns
* Source: IBM
2014 Cyber Monday sales increased over 8.5%from 2013
Mobile accounted for over 40% of all online traffic and 22% of purchases
12.90%
9.10%
22%
CYBER-
MONDAYPURCHASES
12.50%
28.50%
0.20%
41.2%
CYBER-
MONDAY
TRAFFIC
SMARTPHONE TABLET

8. Where to Buy Evolved
Connections between
Transactions are
becoming more
complex

9. Where to Buy Evolved
Out with the old

10. Where to Buy Evolved
This is buy local?

11. Where to Buy Evolved
BROKEN DATA ON A HOMEGROWN SOLUTION MEANS YOU ARE LEADING YOUR CUSTOMERS TO EMPTY SHELVES…
AND STRAIGHT INTO YOUR COMPETITORS ARMS
The answers are not static either…
They are evolving as quickly as the question

12. Where to Buy Evolved
•
Provide online retailers with full transparency to price, availability, free shipping, retailer ratings, … anything that drives purchase intent
•
Marketplace data with full visibility to seller names, including the ability to guide consumers to authorized, and real enough updates on pricing and buy box ownership
•
Local buying options based on product availability, stock status and pricing
Answers are evolving too | New solutions to old problems

13. Where to Buy Evolved
Beyond the page, make WTB a component of your digital marketing strategy
EMAIL
SOCIALMEDIA
DISPLAYADS
MOBILEAPPS
PARTNER
PAGES

14. Where to Buy Evolved
What about Direct to Consumer?
2.24%
97.60%
D2C
CONVERSION
RATE 2013
LOST CONVERSION
* Source: Internet Retailer
14%
33%
22%
24%
1MM+
500K-1MM
100K-500K
< 100K
HOLIDAY ONLINE
SALES SPIKE
AVERAGE MONTHLY WEBSITE TRAFFIC

15. Where to Buy Evolved
What about Direct to Consumer?
2.24%
97.60%
D2C
CONVERSION
RATE 2013
LOST CONVERSION
ADD RETAILERS & BOOST CONVERSIONS
+
+
$
$$$
D2C
BUY
ONLINE
BUYLOCAL
* Source: Internet Retailer

16. Where to Buy Evolved
•
Focused on WTB as a function of channel management
•
Online offer data from direct and indirect feeds as well as CIQ bots
•
Offline store location data and product availability from direct and indirect feeds as well as bots
•
Retailers have evolved and CIQ is focused on a platform that allows retailers to influence WTB decisions
•
Reinforces a healthy partner ecosystem
•
Provides analytics instead of reports
•
Flexible. We customize our WTB solution UI to fit your need
OK. So what makes this different?

17. The Channel IQ WTB Solution
Where to Buy Evolved

18. Q&A
Webinar Recap
18

19. 2014 Upcoming Webinars
Wednesday, December 17Finding the Unfindable | Brand Protection Investigations 101
Tuesday, December 30The Good, the Bad, the Ugly | Best Practices for Research, Investigation and Enforcement
Channel IQ “Know What You Don’t Know” Series

20. We’re Moving
55 West Monroe
22nd Floor
Chicago, IL 60603
312.585.3900
Find out more:
http://blog.channeliq.com
Channel IQ is putting down new roots in Chicago’s “Loop”

21. Channel IQ
350 West Ontario Street, 6th & 7th Floors
Chicago, IL 60654
www.channeliq.com
For More Information Please Contact:
Thank You
Jeff Messer: jmesser@channeliq.com