1. How digital is done! What’s missing!
Digital Brief: Digital Brief:
“Amplify ATL campaign thought” “Business/Brand: issues & opportunities”
Insights: Insights:
“Channel-specific only” “p2p & behavioral insights in life & not just on
media”
Ideas/Initiatives: Ideas/Initiatives:
“Either just optimizing ATL assets & conversations “How are they augmenting purchase or brand
around the same or totally disconnected media- consideration”
idea-driven”
The Play area: The Play area:
“Campaigns start & end in digital “Ending on-ground. Virtual-real connect”
primarily”
Results: Results:
“likes, fans, activation, engagement” “how much sourcing has been driven, post purchase
interaction, aiding consumption-drive etc; ”
A strategic instigation by @wolfzhowl
http://www.slideshare.net/ChallapalliKalyanRam
in.linkedin.com/in/challapallikalyan/
2. A strategic instigation by @wolfzhowl
http://www.slideshare.net/ChallapalliKalyanRam
in.linkedin.com/in/challapallikalyan/