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RoboPhone - english
RoboPhone - english
lillavarga93
As brand custodians we are obsessed with Brand Architecture, Brand Identity, Brand Personality & Brand Behaviour. We focus a lot on the semiotics, communication, packaging etc;. But are we obsesses enough with the role of Temple Ingredients & Temple Products in the brand craft?. A few brands are! Using examples of Dove, Nivea, Dettol, Loreal, Lancome, Bajaj Pulsar etc; this thought-piece aims to instigate implications for brand custodians on thinking their Temple strategy. #wolfSIGHTS Temple Ingredient & Temple Product are terms coined by @wolfzhowl to create a handle for driving home the importance of this strategic approach. There are a few strategic instigations for brands like Parachute & Dettol, based on this approach as well. Another thing brand custodians can possibly think of is using the digital media to socialise and drive home their temple ingredient & temple product advantages. What perhaps could be a thought piece - 2 on this is service brands and do they have a temple service that can anchor their brand in?. Note: Temple Strategy is a thought-piece crafted as one of the 5 instigative pieces for "The Howl". #The Howl is a strategic instigations news letter by @wolfzhowl mailed to brand custodians every full moon. If you want to be a part of the mailing list, please send us a request at intelligence@wolfzhowl.com
Temple Strategy - Product role in brand creation provocation
Temple Strategy - Product role in brand creation provocation
WolfzHowl Strategic instigation
Deccan chargers-brand-strategy
Deccan chargers-brand-strategy
WolfzHowl Strategic instigation
"Social Embarrassment" as a trigger for health & hygiene categories
The perfect handjob
The perfect handjob
WolfzHowl Strategic instigation
Game Of Thrones - one of the most successful all time HBO series does not take its success lightly and rest on its laurels. There seem to be some hardcore strategic efforts into its season pre-launch. Here's a strategic instigation from @wolfzhowl trying to de-code & retro-organize the approach behind their 2015 season pre-launch content marketing strategy efforts. #wolfSIGHTS The deck primarily focusses on Game of Thrones, followed by an at best sketchy capture of the Indian Premier League of Cricket's (IPL's) efforts at pre-launch content marketing efforts for the 2015 season. While the analysis of IPL has not been as robust as GoT, we have also studied the individual team efforts in detail (not included in this deck - for reasons of manicuring the length of the deck). Our biggest findings seem to be that IPL actually has pretty decent content - which is not well distributed and socialised enough. While better content assets can be developed indigenously and also from borrowing examples from GoT. Note: GAME OF THRONES - content marketing strategy instigations is a thought-piece crafted as one of the 5 components of "The Howl". #TheHowl is a strategic instigations newsletter from @wolfzhowl shared with brand custodians every full moon. If you desire to be on the mailing list, please send us a howl at intelligence@wolfzhowl.com
GAME OF THRONES - Content Marketing Strategy Instigations
GAME OF THRONES - Content Marketing Strategy Instigations
WolfzHowl Strategic instigation
This is a consumer engagement presentation with digital at core. It is a strategic provocation which aims to create an eco-system that can be implemented for any and all brands. In an increasingly fragmented media-scenario and an emerging digital scenario (where everyone is still learning), it is important that the discipline of building a brand is brought back even more strongly. There are simply still too many innovations people are chasing and getting distracted by. No matter which media the consumer basic human emotion and need remains the same. Their behaviour in fulfilling this need is what differs from medium to medium and digitally - channel to channel - basis the DNA of that channel. Hence the core still has to be the larger purpose of the brand and the channel strategy still has to be guided by that core. It's high time we stopped monkeying around with a brand and get back to orchestrating a brand. If you think orchestration, then you will see all new additions and innovations as wonderful and new musical instruments that add more depth and colour to the fabric of your brand. Instead of stitching together several knee-jerk reactions to every new thing and calling it strategy. A few opinions - right or wrong, atleast provocative. Left out CRM as part of this - maybe my next thlog (thought blog). Thank you for your patience :)
complete consumer engament strategy
complete consumer engament strategy
WolfzHowl Strategic instigation
https://www.linkedin.com/pulse/uninsure-challapalli-kalyan-ram?trk=prof-post
#Uninsure
#Uninsure
WolfzHowl Strategic instigation
Brand Strategy
Brand Strategy
Dean Harris
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RoboPhone - english
RoboPhone - english
lillavarga93
As brand custodians we are obsessed with Brand Architecture, Brand Identity, Brand Personality & Brand Behaviour. We focus a lot on the semiotics, communication, packaging etc;. But are we obsesses enough with the role of Temple Ingredients & Temple Products in the brand craft?. A few brands are! Using examples of Dove, Nivea, Dettol, Loreal, Lancome, Bajaj Pulsar etc; this thought-piece aims to instigate implications for brand custodians on thinking their Temple strategy. #wolfSIGHTS Temple Ingredient & Temple Product are terms coined by @wolfzhowl to create a handle for driving home the importance of this strategic approach. There are a few strategic instigations for brands like Parachute & Dettol, based on this approach as well. Another thing brand custodians can possibly think of is using the digital media to socialise and drive home their temple ingredient & temple product advantages. What perhaps could be a thought piece - 2 on this is service brands and do they have a temple service that can anchor their brand in?. Note: Temple Strategy is a thought-piece crafted as one of the 5 instigative pieces for "The Howl". #The Howl is a strategic instigations news letter by @wolfzhowl mailed to brand custodians every full moon. If you want to be a part of the mailing list, please send us a request at intelligence@wolfzhowl.com
Temple Strategy - Product role in brand creation provocation
Temple Strategy - Product role in brand creation provocation
WolfzHowl Strategic instigation
Deccan chargers-brand-strategy
Deccan chargers-brand-strategy
WolfzHowl Strategic instigation
"Social Embarrassment" as a trigger for health & hygiene categories
The perfect handjob
The perfect handjob
WolfzHowl Strategic instigation
Game Of Thrones - one of the most successful all time HBO series does not take its success lightly and rest on its laurels. There seem to be some hardcore strategic efforts into its season pre-launch. Here's a strategic instigation from @wolfzhowl trying to de-code & retro-organize the approach behind their 2015 season pre-launch content marketing strategy efforts. #wolfSIGHTS The deck primarily focusses on Game of Thrones, followed by an at best sketchy capture of the Indian Premier League of Cricket's (IPL's) efforts at pre-launch content marketing efforts for the 2015 season. While the analysis of IPL has not been as robust as GoT, we have also studied the individual team efforts in detail (not included in this deck - for reasons of manicuring the length of the deck). Our biggest findings seem to be that IPL actually has pretty decent content - which is not well distributed and socialised enough. While better content assets can be developed indigenously and also from borrowing examples from GoT. Note: GAME OF THRONES - content marketing strategy instigations is a thought-piece crafted as one of the 5 components of "The Howl". #TheHowl is a strategic instigations newsletter from @wolfzhowl shared with brand custodians every full moon. If you desire to be on the mailing list, please send us a howl at intelligence@wolfzhowl.com
GAME OF THRONES - Content Marketing Strategy Instigations
GAME OF THRONES - Content Marketing Strategy Instigations
WolfzHowl Strategic instigation
This is a consumer engagement presentation with digital at core. It is a strategic provocation which aims to create an eco-system that can be implemented for any and all brands. In an increasingly fragmented media-scenario and an emerging digital scenario (where everyone is still learning), it is important that the discipline of building a brand is brought back even more strongly. There are simply still too many innovations people are chasing and getting distracted by. No matter which media the consumer basic human emotion and need remains the same. Their behaviour in fulfilling this need is what differs from medium to medium and digitally - channel to channel - basis the DNA of that channel. Hence the core still has to be the larger purpose of the brand and the channel strategy still has to be guided by that core. It's high time we stopped monkeying around with a brand and get back to orchestrating a brand. If you think orchestration, then you will see all new additions and innovations as wonderful and new musical instruments that add more depth and colour to the fabric of your brand. Instead of stitching together several knee-jerk reactions to every new thing and calling it strategy. A few opinions - right or wrong, atleast provocative. Left out CRM as part of this - maybe my next thlog (thought blog). Thank you for your patience :)
complete consumer engament strategy
complete consumer engament strategy
WolfzHowl Strategic instigation
https://www.linkedin.com/pulse/uninsure-challapalli-kalyan-ram?trk=prof-post
#Uninsure
#Uninsure
WolfzHowl Strategic instigation
Brand Strategy
Brand Strategy
Dean Harris
Learn about the steps necessary to think through and develop a brand that appeals to your target audience, as well as how to implement it across multiple channels. We'll dissect good and bad examples of brand implementation and discuss how branding includes not only your logo but also your color scheme, visuals, writing style, tone and messaging.
Creating Great Branding Practices
Creating Great Branding Practices
Laura Sweeney
手机屏幕越来越大,适合操作的创新我们做了归纳。
最终 大屏手机上的设计策略
最终 大屏手机上的设计策略
麦哥UE
基富通證券股份有限公司全新品牌識別使用指引... https://issuu.com/new.york.design/docs/fr_brand-guide
基富通證券品牌識別
基富通證券品牌識別
紐約設計品牌顧問 New York Design (Principle)
lofter research
Lofter品牌介绍(视觉)
Lofter品牌介绍(视觉)
a bu
有趣的对比,了解用户体验的发展。
从钢铁侠与美国队长看用户体验
从钢铁侠与美国队长看用户体验
麦哥UE
SOBO Design profile
SOBO Design profile
SOBO Design profile
SOBO Design
2014 達暉資訊教育訓練課程 - Design Patterns 課程簡介: 蛇麼!居然可以~ 行雲流水般回答何謂 觀察者模式 而不是 我認識它 但無法完整說出它是誰 看完整本 設計模式 書籍 而不是 三秒就倒頭入睡? 寫出 一段段自己滿意程式 而不是 質疑是否有更好寫法 其實 “Design Patterns” 並沒有這麼困難,這次的課程,我們會透過情境的方式,帶大家慢慢走入這個世界~
Design Patterns in Luster
Design Patterns in Luster
Jason Chung
不要小看創業這條路,走上就難以回頭,過程中等著的不是金山銀山,而是滿佈荊棘的痛。
創業這條不歸路
創業這條不歸路
Norika
戶外數位電子看板,整合北中南各個精華點位,已經不同點位的各自Insight。
Paganini+ OOH Media Deck
Paganini+ OOH Media Deck
Norika
品牌重塑在營運及品牌管理過程中不可避免的一個步驟。 業務的變化需要反映在一個新的視覺形象, 反映了公司的專業開放和進步。
基富通,富邦,逹豐公關: 品牌重塑,開啟品牌新鮮活力
基富通,富邦,逹豐公關: 品牌重塑,開啟品牌新鮮活力
紐約設計品牌顧問 New York Design (Principle)
Media Kit for Business Partner.
KKBOX BeatMatchSales Kit
KKBOX BeatMatchSales Kit
Norika
自我學習與自我成長的過程,一段說來令人難以理解的旅途。
我的自學人生
我的自學人生
Norika
講師:Etu AVP, Product Marketing 吳家鈴 (Judy Wu)
Data without Boundaries - 圍繞第一方數據,找到商業驅動力
Data without Boundaries - 圍繞第一方數據,找到商業驅動力
Etu Solution
每個創意人的心中都有一個「美好烏托邦」,在這個烏托邦裡、創意人可以自由的發想、做出最棒的創意。這時一個問題出現了... 「如果給你理想中的一切,你就能做出理想中的創意嗎?」 我們用一波調查和四個故事來一起思考: ㄧ、調查:你心目中的創意烏托邦要有什麼條件? 二、故事(條件完美的不完美結局): 1. 萊特兄弟年代的資源佔有者; 2. 超級明星Color的失敗史; 3. 達文西 v.s. 米開朗基羅的比稿大對決; 4. 莫札特的騙局 -- Report's pics source - Utopia
台灣創意週 - 創意烏托邦
台灣創意週 - 創意烏托邦
Jack Dai
Final assignment at skillshare course "how to become a great Digital Strategist" by Julian Cole.
Digital Strategy - Playground Sessions
Digital Strategy - Playground Sessions
Liane Siebenhaar
社群行銷、社群商務、社群導購,分享社群上面操作與經營的觀點。
啟動社群行銷力 - 策劃社群導購與議題操作
啟動社群行銷力 - 策劃社群導購與議題操作
Norika
關於網路廣告的相關名詞說明,包含DSP、SSP、DMP、ATD等,以及數位廣告優化概念。
網路廣告基礎入門
網路廣告基礎入門
Norika
創業只有走過,看過,才知道自己有多渺小,想法有多麽個可笑,可也因為走過一遭猶如地獄般的巡迴之旅,這才知道資源有限、人力有限、時間有限的情況下,要怎麼做出適合當下的決策。
創業的美麗與哀愁
創業的美麗與哀愁
Norika
社交媒體已逐漸成為品牌與目標對象溝通的顯學,在不同社交媒體上,存在各種不同溝通的聲音,如何與這些聲音互動並連結起來,已是社群行銷上必須面對之功課
用社群形塑品牌形象 Social Media Marketing & Branding
用社群形塑品牌形象 Social Media Marketing & Branding
Norika
青年創業及圓夢網 創業計畫書撰寫【創業懶人包】 更多內容,請上 青年創業及圓夢網 http://sme.moeasmea.gov.tw/startup
青年創業及圓夢網 創業計畫書撰寫【創業懶人包】
青年創業及圓夢網 創業計畫書撰寫【創業懶人包】
RICK Lin
Today’s youth is a product of rapid change (cultural, technological, medical, you name it and they’ve been there). Having seen it all & adapted to it all, it is a cohort that is extremely diverse & ever changing. We have tried to decode the attitudes & mindsets of today’s youth. We have also tried to understand their interaction with various categories and what it means for brands. Read more here!
Module for youth marketing
Module for youth marketing
WolfzHowl Strategic instigation
Today India’s youth is bombarded with advertisements and brands in the BFSI space are increasingly targeting them. They are being given the bait of making easy money by some platforms and traditional banks are relying on their legacy to lure them in. But, what is it that will actually that the young consumers of India seek. Read more to find out!
Youth marketing module for BFSI brands
Youth marketing module for BFSI brands
WolfzHowl Strategic instigation
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Destaque
Learn about the steps necessary to think through and develop a brand that appeals to your target audience, as well as how to implement it across multiple channels. We'll dissect good and bad examples of brand implementation and discuss how branding includes not only your logo but also your color scheme, visuals, writing style, tone and messaging.
Creating Great Branding Practices
Creating Great Branding Practices
Laura Sweeney
手机屏幕越来越大,适合操作的创新我们做了归纳。
最终 大屏手机上的设计策略
最终 大屏手机上的设计策略
麦哥UE
基富通證券股份有限公司全新品牌識別使用指引... https://issuu.com/new.york.design/docs/fr_brand-guide
基富通證券品牌識別
基富通證券品牌識別
紐約設計品牌顧問 New York Design (Principle)
lofter research
Lofter品牌介绍(视觉)
Lofter品牌介绍(视觉)
a bu
有趣的对比,了解用户体验的发展。
从钢铁侠与美国队长看用户体验
从钢铁侠与美国队长看用户体验
麦哥UE
SOBO Design profile
SOBO Design profile
SOBO Design profile
SOBO Design
2014 達暉資訊教育訓練課程 - Design Patterns 課程簡介: 蛇麼!居然可以~ 行雲流水般回答何謂 觀察者模式 而不是 我認識它 但無法完整說出它是誰 看完整本 設計模式 書籍 而不是 三秒就倒頭入睡? 寫出 一段段自己滿意程式 而不是 質疑是否有更好寫法 其實 “Design Patterns” 並沒有這麼困難,這次的課程,我們會透過情境的方式,帶大家慢慢走入這個世界~
Design Patterns in Luster
Design Patterns in Luster
Jason Chung
不要小看創業這條路,走上就難以回頭,過程中等著的不是金山銀山,而是滿佈荊棘的痛。
創業這條不歸路
創業這條不歸路
Norika
戶外數位電子看板,整合北中南各個精華點位,已經不同點位的各自Insight。
Paganini+ OOH Media Deck
Paganini+ OOH Media Deck
Norika
品牌重塑在營運及品牌管理過程中不可避免的一個步驟。 業務的變化需要反映在一個新的視覺形象, 反映了公司的專業開放和進步。
基富通,富邦,逹豐公關: 品牌重塑,開啟品牌新鮮活力
基富通,富邦,逹豐公關: 品牌重塑,開啟品牌新鮮活力
紐約設計品牌顧問 New York Design (Principle)
Media Kit for Business Partner.
KKBOX BeatMatchSales Kit
KKBOX BeatMatchSales Kit
Norika
自我學習與自我成長的過程,一段說來令人難以理解的旅途。
我的自學人生
我的自學人生
Norika
講師:Etu AVP, Product Marketing 吳家鈴 (Judy Wu)
Data without Boundaries - 圍繞第一方數據,找到商業驅動力
Data without Boundaries - 圍繞第一方數據,找到商業驅動力
Etu Solution
每個創意人的心中都有一個「美好烏托邦」,在這個烏托邦裡、創意人可以自由的發想、做出最棒的創意。這時一個問題出現了... 「如果給你理想中的一切,你就能做出理想中的創意嗎?」 我們用一波調查和四個故事來一起思考: ㄧ、調查:你心目中的創意烏托邦要有什麼條件? 二、故事(條件完美的不完美結局): 1. 萊特兄弟年代的資源佔有者; 2. 超級明星Color的失敗史; 3. 達文西 v.s. 米開朗基羅的比稿大對決; 4. 莫札特的騙局 -- Report's pics source - Utopia
台灣創意週 - 創意烏托邦
台灣創意週 - 創意烏托邦
Jack Dai
Final assignment at skillshare course "how to become a great Digital Strategist" by Julian Cole.
Digital Strategy - Playground Sessions
Digital Strategy - Playground Sessions
Liane Siebenhaar
社群行銷、社群商務、社群導購,分享社群上面操作與經營的觀點。
啟動社群行銷力 - 策劃社群導購與議題操作
啟動社群行銷力 - 策劃社群導購與議題操作
Norika
關於網路廣告的相關名詞說明,包含DSP、SSP、DMP、ATD等,以及數位廣告優化概念。
網路廣告基礎入門
網路廣告基礎入門
Norika
創業只有走過,看過,才知道自己有多渺小,想法有多麽個可笑,可也因為走過一遭猶如地獄般的巡迴之旅,這才知道資源有限、人力有限、時間有限的情況下,要怎麼做出適合當下的決策。
創業的美麗與哀愁
創業的美麗與哀愁
Norika
社交媒體已逐漸成為品牌與目標對象溝通的顯學,在不同社交媒體上,存在各種不同溝通的聲音,如何與這些聲音互動並連結起來,已是社群行銷上必須面對之功課
用社群形塑品牌形象 Social Media Marketing & Branding
用社群形塑品牌形象 Social Media Marketing & Branding
Norika
青年創業及圓夢網 創業計畫書撰寫【創業懶人包】 更多內容,請上 青年創業及圓夢網 http://sme.moeasmea.gov.tw/startup
青年創業及圓夢網 創業計畫書撰寫【創業懶人包】
青年創業及圓夢網 創業計畫書撰寫【創業懶人包】
RICK Lin
Destaque
(20)
Creating Great Branding Practices
Creating Great Branding Practices
最终 大屏手机上的设计策略
最终 大屏手机上的设计策略
基富通證券品牌識別
基富通證券品牌識別
Lofter品牌介绍(视觉)
Lofter品牌介绍(视觉)
从钢铁侠与美国队长看用户体验
从钢铁侠与美国队长看用户体验
SOBO Design profile
SOBO Design profile
Design Patterns in Luster
Design Patterns in Luster
創業這條不歸路
創業這條不歸路
Paganini+ OOH Media Deck
Paganini+ OOH Media Deck
基富通,富邦,逹豐公關: 品牌重塑,開啟品牌新鮮活力
基富通,富邦,逹豐公關: 品牌重塑,開啟品牌新鮮活力
KKBOX BeatMatchSales Kit
KKBOX BeatMatchSales Kit
我的自學人生
我的自學人生
Data without Boundaries - 圍繞第一方數據,找到商業驅動力
Data without Boundaries - 圍繞第一方數據,找到商業驅動力
台灣創意週 - 創意烏托邦
台灣創意週 - 創意烏托邦
Digital Strategy - Playground Sessions
Digital Strategy - Playground Sessions
啟動社群行銷力 - 策劃社群導購與議題操作
啟動社群行銷力 - 策劃社群導購與議題操作
網路廣告基礎入門
網路廣告基礎入門
創業的美麗與哀愁
創業的美麗與哀愁
用社群形塑品牌形象 Social Media Marketing & Branding
用社群形塑品牌形象 Social Media Marketing & Branding
青年創業及圓夢網 創業計畫書撰寫【創業懶人包】
青年創業及圓夢網 創業計畫書撰寫【創業懶人包】
Mais de WolfzHowl Strategic instigation
Today’s youth is a product of rapid change (cultural, technological, medical, you name it and they’ve been there). Having seen it all & adapted to it all, it is a cohort that is extremely diverse & ever changing. We have tried to decode the attitudes & mindsets of today’s youth. We have also tried to understand their interaction with various categories and what it means for brands. Read more here!
Module for youth marketing
Module for youth marketing
WolfzHowl Strategic instigation
Today India’s youth is bombarded with advertisements and brands in the BFSI space are increasingly targeting them. They are being given the bait of making easy money by some platforms and traditional banks are relying on their legacy to lure them in. But, what is it that will actually that the young consumers of India seek. Read more to find out!
Youth marketing module for BFSI brands
Youth marketing module for BFSI brands
WolfzHowl Strategic instigation
The recent survey conducted by NFHS (National Family Health Survey) indicates that gender ratio has gone upto 1020 females per 1000 males from 991 females per 1000 males in 5 years. As marketeers we need to understand what has caused this historic shift which will help us identify new opportunities. Read more to find out!
Changing face of women consumers in india wolfzhowl
Changing face of women consumers in india wolfzhowl
WolfzHowl Strategic instigation
#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice. With the covid-19 pandemic, the issue has become all the more significant. About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue. How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact? We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands. Read further to explore! www.wolfzhowl.com #InsightSeries by #Wolfzhowl #Workfromhome #health #work #life #employees #management #business #strategy #Homeoffice
Burnout
Burnout
WolfzHowl Strategic instigation
Cognitive bias and cognitive dissonance were two essential tools that the BJP employed post 2014 to ensure that Congress did not remain the 'go back to brand' for voters/consumers. Cognitive bias and dissonance, if created in your consumer's mind, then the 'default setting' will be your brand. Marketers can learn a ton from it.
What can Brand Strategists learn from Politics
What can Brand Strategists learn from Politics
WolfzHowl Strategic instigation
Imagine a day or few hours with #noelectricity, then imagine #Whatif there was no electricity throughout the year. Approximately 5% of the population of India still does not have access to electricity. How does #LackofElectricty impact them? Do we have a potential #business opportunity here that can counter this impact? We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands
Electricity post
Electricity post
WolfzHowl Strategic instigation
Jio created ripples in the market by announcing the launch of their advertising agency. We, at Wolfzhowl, believe that leaving it only as another advertising agency is wrong. Jio Creative Labs can become much more than just that. While they threaten the existence of big & small agencies alike, they can become incubators for brands that are in an aggressive growth phase. We believe Jio Creative Labs can usher Marketing 3.0 for India. Read and tell us your thoughts!
Jio Creative Labs - What it can be; A Wolfzhowl Instigation
Jio Creative Labs - What it can be; A Wolfzhowl Instigation
WolfzHowl Strategic instigation
COVID-19 is changing the fabric of society. While the naysayers say that nothing will change once the lockdown ends, we at Wolfzhowl believe that collectivism will be on the rise. Brands will need to realign their marketing plans to now cater to a far lesser individualistic audience. Do you agree with us? Let us know in the comments below.
Re-rise of collectivism
Re-rise of collectivism
WolfzHowl Strategic instigation
Memory Structure - how can we create memories for brands?
Embedding memories for brands
Embedding memories for brands
WolfzHowl Strategic instigation
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
Franchise model strategy wolfzhowl
Franchise model strategy wolfzhowl
WolfzHowl Strategic instigation
Rise of Human to Human marketing H2H model and the decline of Business to Business B2B marketing model... a compiled (from various sources) deck to instigate you... www.wolfzhowl.com
B2B vs B2C Vs H2H marketing model
B2B vs B2C Vs H2H marketing model
WolfzHowl Strategic instigation
Fast Fashion has been created to instigate consumers to buy faster. Fast Fashion appeals to the impulsive, non-stagnant nature of people. How do we create a fast fashion brand. #wolfSIGHTS instigates you to create a fast fashion brand & market it...
Fashion series fast fashion
Fashion series fast fashion
WolfzHowl Strategic instigation
Hello Folks, Here are two quick snackable #wolfSIGHTS around Millennials and the 31st December night party for you to end 2017 on. Maybe your brand quickly act on it too :) Would have loved to see some "Kurkure - Twisted Snack-tail recipes" for an in-home 31st new year party. Hotstar & Netflix to do a new year party viewing suggestion. Amazon to have done a Amazaon Prime Video suggestions + home orders of food, snacks, party stuff, Air BnB to have curated a few places for last minute get-away party seekers etc;...come on brands start engaging!!
Millennials & the 31st Party
Millennials & the 31st Party
WolfzHowl Strategic instigation
A few Musings from Wolfzhowl on the future agency, more to instigate conversations and invite feedback - so that we can learn too :) Traditional Vs Digital, Instinct Vs Data, Differentiating Brand Stance Vs Selling Context, Marketing Vs Sales, Equity as ROI Vs Sales as ROI. The debate seems to have become about "Vs". That is true if you look at the debate from a traditional agency Vs a Data/Digital agency perspective. But being on a slightly different aspect for the last 5 years - If i divorce myself from the Vs perspective and look at only from a brand's benefit perspective (combining and using the best of both traditional and new) - the process will be different and the future agency will be different. This "Vs" argument is actually making us still have a red ocean argument as far as the agency business is concerned.... The blue sky picture could be...
The future agency?
The future agency?
WolfzHowl Strategic instigation
#CorporatePurpose - this deck instigates you on the need for purpose craft for corporates. In the post-digital world, the customer/consumer has better access to information about companies, brands, business practices and the world in general. The customer/consumer is also now armed with ability to publish and communicate her/his point of view, opinion, gripe or disdain easily and reach 0000’s of people. People now also associate a daughter brand’s behaviour with the corporate mother brand and vice versa. In the post digital world, the rub-off is more palpable and far more visible, increasing the strategic need for better orchestration between both. Hence governmental organizations, institutional investors, partners/vendors, private investors and citizens (customers/consumers/current & prospective employees) are more affected by a corporate brand’s social standing and reputation. A millennial heavy society is also more purposive demanding better transparency, accountability, social & environmental responsibility from corporates. Look at Uber, lack of a purpose is practically driving it out of business. United Kingdom has primarily cancelled its license because Uber was never purposive and responsible. Its lack of purpose has made Uber hide the data leaks in the USA and hence led o governmental, institutional and public distrust. Lyft is benefiting from all of this. Lack of Purpose is making people leave Uber and acting as a barrier to attracting new talent. Corporate Purpose is not about differentiation from competition, but it is about making a difference to people’s lives. The government stipulated mandatory CSR can be subsumed under the corporate purpose and earn the corporate great social capital. But in today's age having a separate CSR initiative is not enough, a purposive corporate brand actually helps a corporate run its business profitable while being socially responsible. Corporate purpose sets a consumer/customer / society / people centric, mutually profitable goal for the organization, it helps create a purposive and positive internal culture and endows all its daughter brands with great social love. While every daughter brand is busy pursuing its business, a strong purposive corporate brand can actually endow these daughter brands with an aura of phenomenal good will. Purpose can help a Corporate initiate a highly successful IPO, for subscribers to an IPO look for profitability first, but todays intelligent investor knows that only a purposive brand can create sustainable profitability. The target audience which we need to influence for an IPO are the government, institutional bodies, institutional, private and citizen investors, employee investors etc.;. well all of them are primarily people and people are not just rational creatures, emotions drive investments too. Hence a purposive corporate brand is much more assured of not just a successful IPO, but also of long term profitability.
Why corporates need a purpose
Why corporates need a purpose
WolfzHowl Strategic instigation
Whether you want to create a branded platform or a brand neutral platform or just a brand - you definitely are a brand who now is a publisher in this post-digital world. A strategic Instigation by WOlfzhowl on creating a brand neutral platform. A comprehensive approach with discussions and highlight on various conundrums faced by brands. Buckle-up its an intense read, hope you enjoy the instigations. Check Out: #wolfSIGHTS across platforms www.wolfzhowl.com #wolfSIGHTS #WolfzHowl #ContentStrategy #BrandedContent #ContentCreation
Brand neutral platform & content strategy Instigation
Brand neutral platform & content strategy Instigation
WolfzHowl Strategic instigation
Digital as a medium is far more conducive to instigating Behaviour Change than traditional alone is. However often marketers make the mistake of either (1) adopting their traditional campaigns to digital or where channel insights are totally ignored and digital is woefully used as another broadcast medium rather than an engagement medium (2) jumping directly to channel insights and ignoring that the human insights need to be identified first. Here's a strategist instigation #wolfSIGHTS #wolfSIGHT which attempts at giving you a standardised schematic to plan your behaviour change using digital as a medium. Another instigation related to this that you might find interesting: https://www.slideshare.net/ChallapalliKalyanRam/consumer-engagement-strategy-provocation-7up-pepsico
Instigating behaviour change using digital
Instigating behaviour change using digital
WolfzHowl Strategic instigation
Over the years the behaviours we at wolfzhowl have helped change for a brand's profitability.
Wolfzhowl book of behaviour change instigations
Wolfzhowl book of behaviour change instigations
WolfzHowl Strategic instigation
A strategic instigation on what it takes to craft a male grooming brand in India. While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men. Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see. #Stratalogues #wolfSIGHTS
Male grooming an instigation by wolfzhowl
Male grooming an instigation by wolfzhowl
WolfzHowl Strategic instigation
Success Sutras for Passenger Car Segment Entry into India
Instigating the Car category In India
Instigating the Car category In India
WolfzHowl Strategic instigation
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Module for youth marketing
Module for youth marketing
Youth marketing module for BFSI brands
Youth marketing module for BFSI brands
Changing face of women consumers in india wolfzhowl
Changing face of women consumers in india wolfzhowl
Burnout
Burnout
What can Brand Strategists learn from Politics
What can Brand Strategists learn from Politics
Electricity post
Electricity post
Jio Creative Labs - What it can be; A Wolfzhowl Instigation
Jio Creative Labs - What it can be; A Wolfzhowl Instigation
Re-rise of collectivism
Re-rise of collectivism
Embedding memories for brands
Embedding memories for brands
Franchise model strategy wolfzhowl
Franchise model strategy wolfzhowl
B2B vs B2C Vs H2H marketing model
B2B vs B2C Vs H2H marketing model
Fashion series fast fashion
Fashion series fast fashion
Millennials & the 31st Party
Millennials & the 31st Party
The future agency?
The future agency?
Why corporates need a purpose
Why corporates need a purpose
Brand neutral platform & content strategy Instigation
Brand neutral platform & content strategy Instigation
Instigating behaviour change using digital
Instigating behaviour change using digital
Wolfzhowl book of behaviour change instigations
Wolfzhowl book of behaviour change instigations
Male grooming an instigation by wolfzhowl
Male grooming an instigation by wolfzhowl
Instigating the Car category In India
Instigating the Car category In India
Último
Presented by Sergio Licea and John Hendershot
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Stay safe, grab a drink and join us virtually for our upcoming "GenAI Risks & Security" Meetup to hear about how to uncover critical GenAI risks and vulnerabilities, AI security considerations in every company, and how a CISO should navigate through GenAI Risks.
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
lior mazor
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
The Digital Insurer
If you are a Domino Administrator in any size company you already have a range of skills that make you an expert administrator across many platforms and technologies. In this session Gab explains how to apply those skills and that knowledge to take your career wherever you want to go.
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
Gabriella Davis
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
The Digital Insurer
Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
Explore the leading Large Language Models (LLMs) and their capabilities with a comprehensive evaluation. Dive into their performance, architecture, and applications to gain insights into the state-of-the-art in natural language processing. Discover which LLM best suits your needs and stay ahead in the world of AI-driven language understanding.
Evaluating the top large language models.pdf
Evaluating the top large language models.pdf
ChristopherTHyatt
Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
These are the slides delivered in a workshop at Data Innovation Summit Stockholm April 2024, by Kristof Neys and Jonas El Reweny.
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Neo4j
BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
Delhi Call girls
BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver
08448380779 Call Girls In Civil Lines Women Seeking Men
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Delhi Call girls
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
The Digital Insurer
Copy of the slides presented by Matt Robison to the SFWelly Salesforce user group community on May 2 2024. The audience was truly international with attendees from at least 4 different countries joining online. Matt is an expert in data cloud and this was a brilliant session.
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
Read about the journey the Adobe Experience Manager team has gone through in order to become and scale API-first throughout the organisation.
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
Radu Cotescu
writing some innovation for development and search
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
I've been in the field of "Cyber Security" in its many incarnations for about 25 years. In that time I've learned some lessons, some the hard way. Here are my slides presented at BSides New Orleans in April 2024.
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
Rafal Los
Tech Trends Report 2024 Future Today Institute
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
hans926745
Último
(20)
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Evaluating the top large language models.pdf
Evaluating the top large language models.pdf
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
Design disruption kalyan
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internet device is visibly (deliberately so) used by consumers. At the airport terminals, at cafes etc;. Hence it is public cool-currency device as well (just like one’s mobile is).
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