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Brisk son 2
Brisk son 2
BRAND AS A STATUS SYMBOL
• The brand is an
important signal to others
inside and outside their
peer group that
they conform, that they
are like them, or vice
versa.
BRAND IDENTITY
COLORFUL, ENERGETIC, ARTISTIC and
OUTGOING
TARGET AUIDENCE
• Age 16-20, High school students
especially men
• Reference Group: University students
Daan Meijers
• 18
• Loves skateboarding
• Listens CKY, the
offspring, SUM 41
• Wears DC or Vans
• Uses Facebook, Twitter
and Instagram
• Reads Urban Dictionary
• Drinks Brisk
INSIGHT
• Teenagers want to have a life in which
they can express themselves freely. They
feel under pressure with boundries.
OUR AIM
• To increase brand awareness
• Being top of mind brand in the target
group
• To ensure that teenagers feel more free
with Brisk.
• To create brand loyalty by supplying ego
satisfaction
STRATEGY
• Giving space to teenagers for showing
their style freely in entertaining ways
OUR TONE
BECAUSE OF THE BRAND ID, OUR
CAMPAIGN TONE IS COMPETITIVE AND
FRIENDLY.
CREATIVE SIDE
• We tried to impress our target audience
using images like bikers, skaters and
rollerbladers.
• These images are also energetic, colorful
and joyful which leads to competition.
SLOGAN
Beat the
Street!
PRINT/BILLBOARD
PRINT AD
FLYER
CAMPAIGN VIDEO
• Our Campaign Video
• http://www.youtube.com/watch?v=avbeLToesqk&feature=youtu.be
• We will publish the video on Urban
Dictionary as a banner
OUTDOOR
OUTDOOR ACTIVITIES
• Two festivals in
• Antwerp Boom
• Voormalig Floriade terrein 24.08.13
• Shy FX is the pseudonym of Andre
Williams, an English DJ and Producer
from London.
• The Offspring is an American punk
rock band from Orange County, California,
formed in 1984.
• Linkin Park is an American rock band
from Agoura Hills, California.
COMPETITION (1. step)
Takes about 6 weeks
• Buy a
• Open the bottle
• See the code on the back of the cap
• Enter the code in beatthestreet.com
• Get a chance to join the competition
• One Brisk=one chance,
MORE Brisk=MORE chance
COMPETITION (2. step)
Takes about 2 weeks
• 60 participants will be chosen in a lottery
• The participants will be announced on
Facebook and Twitter accounts
• These participants will send their
performances (skating, cycling) to
beatthestreet.com
• The most 30 appropriate videos will be
chosen for the final phase
• The competitors will be announced on
Facebook and Twitter accounts
OUTDOOR ACTIVITIES
CON’T
• The best 9 competitors (3 skaters, 3
cyclers, 3 rollarbladers) will be chosen by
the jury in each festival
• The firsts in every categorywill
be chosen by audience on
social media
Also in the event area there
will be kiosks to vote for
performances.
OUTDOOR ACTIVITIES
CON’T
• 6 competitors (3 from Belgium, 3 from
Netherlands) will compite in USA, in the
event in Randall’s Island
APPLICATION
• A new game on
itunes, android and
Facebook
• Players can control a
skate, bicycle, rollerbl
ade
• Who wins the
competition will be
one of the
character, and his/her
OUTDOOR ACTIVITIES
CON’T
OUR JURY:
• Tony Hawk
(skateboarding)
• Chris Haffey
(Aggressive inline skating)
• Bob Haro
(Bmx bcycle)
OUTDOOR ACTIVITIES
CON’T
Our target audience can watch our
event on Youtube Live, and they can
vote for their favorite performances via
Twitter with #BEATTHESTREET
INSTAGRAM
• At the event day, all guests and also brisk
team members (photographers, staff etc.)
will upload photos of concerts and the
competition.
• #BEATTHESTREET
• Most photo uploader with the hashtag will
win one of the prizes
(cycle, rollarblade, skate)
Brisk son 2

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Brisk son 2

  • 3. BRAND AS A STATUS SYMBOL • The brand is an important signal to others inside and outside their peer group that they conform, that they are like them, or vice versa.
  • 4. BRAND IDENTITY COLORFUL, ENERGETIC, ARTISTIC and OUTGOING
  • 5. TARGET AUIDENCE • Age 16-20, High school students especially men • Reference Group: University students
  • 6. Daan Meijers • 18 • Loves skateboarding • Listens CKY, the offspring, SUM 41 • Wears DC or Vans • Uses Facebook, Twitter and Instagram • Reads Urban Dictionary • Drinks Brisk
  • 7. INSIGHT • Teenagers want to have a life in which they can express themselves freely. They feel under pressure with boundries.
  • 8. OUR AIM • To increase brand awareness • Being top of mind brand in the target group • To ensure that teenagers feel more free with Brisk. • To create brand loyalty by supplying ego satisfaction
  • 9. STRATEGY • Giving space to teenagers for showing their style freely in entertaining ways
  • 10. OUR TONE BECAUSE OF THE BRAND ID, OUR CAMPAIGN TONE IS COMPETITIVE AND FRIENDLY.
  • 11. CREATIVE SIDE • We tried to impress our target audience using images like bikers, skaters and rollerbladers. • These images are also energetic, colorful and joyful which leads to competition.
  • 15. FLYER
  • 16. CAMPAIGN VIDEO • Our Campaign Video • http://www.youtube.com/watch?v=avbeLToesqk&feature=youtu.be • We will publish the video on Urban Dictionary as a banner
  • 18. OUTDOOR ACTIVITIES • Two festivals in • Antwerp Boom • Voormalig Floriade terrein 24.08.13
  • 19. • Shy FX is the pseudonym of Andre Williams, an English DJ and Producer from London. • The Offspring is an American punk rock band from Orange County, California, formed in 1984. • Linkin Park is an American rock band from Agoura Hills, California.
  • 20. COMPETITION (1. step) Takes about 6 weeks • Buy a • Open the bottle • See the code on the back of the cap • Enter the code in beatthestreet.com • Get a chance to join the competition • One Brisk=one chance, MORE Brisk=MORE chance
  • 21. COMPETITION (2. step) Takes about 2 weeks • 60 participants will be chosen in a lottery • The participants will be announced on Facebook and Twitter accounts • These participants will send their performances (skating, cycling) to beatthestreet.com • The most 30 appropriate videos will be chosen for the final phase • The competitors will be announced on Facebook and Twitter accounts
  • 22. OUTDOOR ACTIVITIES CON’T • The best 9 competitors (3 skaters, 3 cyclers, 3 rollarbladers) will be chosen by the jury in each festival • The firsts in every categorywill be chosen by audience on social media Also in the event area there will be kiosks to vote for performances.
  • 23. OUTDOOR ACTIVITIES CON’T • 6 competitors (3 from Belgium, 3 from Netherlands) will compite in USA, in the event in Randall’s Island
  • 24. APPLICATION • A new game on itunes, android and Facebook • Players can control a skate, bicycle, rollerbl ade • Who wins the competition will be one of the character, and his/her
  • 25. OUTDOOR ACTIVITIES CON’T OUR JURY: • Tony Hawk (skateboarding) • Chris Haffey (Aggressive inline skating) • Bob Haro (Bmx bcycle)
  • 26. OUTDOOR ACTIVITIES CON’T Our target audience can watch our event on Youtube Live, and they can vote for their favorite performances via Twitter with #BEATTHESTREET
  • 27. INSTAGRAM • At the event day, all guests and also brisk team members (photographers, staff etc.) will upload photos of concerts and the competition. • #BEATTHESTREET • Most photo uploader with the hashtag will win one of the prizes (cycle, rollarblade, skate)

Notas do Editor

  1. First of all, we defined our target audience and tried to find out how we can reach them.We focused on streets as medium to not to leave Brisk’s brand ID.