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Designing With Usability In Mind

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Cenergy Interactive: Designing with Usability in Mind
What is usability? ,[object Object]
The 5 E’s Usability Effective Easy to Learn Error Tolerant Engaging Efficient [1] “Using the 5 E’s to Understand Users” Whitney Quesenbery  2002-2004
how the heck do we do all that?
Define Objectives ,[object Object],[object Object],[object Object]
Know the User ,[object Object],[object Object],[object Object]
Who is your primary audience?
Audiences have different needs
A design for all
Gathering Data: Field Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personas ,[object Object],[object Object],[object Object]
Why Personas? ,[object Object],[object Object],[object Object],[object Object]
Developing a Persona ,[object Object],[object Object],[object Object],[object Object]
Map against variables Tech savvy Tech Unskilled High Brand Consciousness Low Brand Consciousness Info Only Entertainment User 1,3,4 User 2 User 1, 2, 3 User 4 User 1, 2 User 4 User 3
What’s next? ,[object Object]
Why is navigation important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: Identify your audience ,[object Object],[object Object],[object Object]
Step 2: Gather Resources and Tasks ,[object Object],[object Object],[object Object],[object Object]
Step 3: Choose a Grouping Strategy ,[object Object]
Grouping Strategies ,[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object]
Navigational Hazards ,[object Object],[object Object],[object Object]
What’s next? ,[object Object]
A Designer’s Guidelines ,[object Object],[object Object],[object Object],[object Object]
Visual Design ,[object Object]
Content ,[object Object],[object Object]
Content tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object]
 
Interactivity/Functionality ,[object Object],[object Object],[object Object]
 
 
 
Page Layout ,[object Object],[object Object]
 
 
 
Visual Design: Be Consistent ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Visual Design: Consistency ,[object Object],[object Object],[object Object],[object Object]
Visual Design: Imagery ,[object Object],[object Object]
Visual Design: Imagery ,[object Object]
 
Visual Design: Imagery ,[object Object]
 
 
Performance ,[object Object],[object Object]
[object Object]
The 5 E’s Usability Effective Easy to Learn Error Tolerant Engaging Efficient [1] “Using the 5 E’s to Understand Users” Whitney Quesenbery  2002-2004
Why test? ,[object Object],[object Object],[object Object]
Some testing better than none ,[object Object]
Thank you ,[object Object]

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Designing With Usability In Mind

  • 1. Cenergy Interactive: Designing with Usability in Mind
  • 2.
  • 3. The 5 E’s Usability Effective Easy to Learn Error Tolerant Engaging Efficient [1] “Using the 5 E’s to Understand Users” Whitney Quesenbery  2002-2004
  • 4. how the heck do we do all that?
  • 5.
  • 6.
  • 7. Who is your primary audience?
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  • 14. Map against variables Tech savvy Tech Unskilled High Brand Consciousness Low Brand Consciousness Info Only Entertainment User 1,3,4 User 2 User 1, 2, 3 User 4 User 1, 2 User 4 User 3
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  • 54. The 5 E’s Usability Effective Easy to Learn Error Tolerant Engaging Efficient [1] “Using the 5 E’s to Understand Users” Whitney Quesenbery  2002-2004
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Notas do Editor

  1. Francis Drucker