CRM is not software. It is your business strategy, your business model. What's required therefore is a planned approach to transform your business model so that CRM tools such as Salesforce can better support your go-to market business model.
24. ALIGN WITH CHANGE MANAGEMENT
Where do
we want to
go?
How ready
are we to
get
started?
What
practical
steps do
we need to
take?
How do we
manage
the
journey?
How do we
keep
moving
forward?
25. 5% FINE TUNING RETURN
•
•
•
•
Less Opportunities Lost
Better Operating Balance
Effective Business Intelligence
Happier Team