1. Online
101 ways to be
successful in the
ENTERTAINMENT
INDUSTRY!!!
Kevin Liles talks about
his book
“MAKING IT
HAPPEN”
Successful black
women in the
Love Hard!
MUSIC INDUSTRY Marcella talks about sincere
Management. Manifesting
dreams into reality… Pg. 26

2. Love Hard!
Marcella talks about sincere management. What makes a
successful manager?
By: Tayzia Stevens
It is very nice to have you here today Marcella! Tell us a little
about what Love Hard Management Provides.
Love Hard
This is truly an honor! Thanks for having me. Love Hard Management
is exactly what our name is “Love Hard Management” . We manage Mission Statement:
artist who are passionate about their craft and is willing to work hard
and be able to accept the tough love our staff provides in order for the “ Our Mission at Love Hard
artists to remain relevant and become legendary. We also pride Management is to provide
ourselves on being one of the few management companies who dedicated and trustworthy
provide the artist with financial knowledge of reading Profit & Loss management to our clients.”
statements as well as expense reports on a regular Basis. As well as provide personal
financial education for career
What would you say is your Corporate Social Responsibility
Model? longevity. Artist need sincere
managers that will help them
Our Corporate Social Responsibility model is definitely the classical remain relevant and become
model. We are not in the business of only looking out for the interest in legendary in the industry”
our stockholders but the entire company as well as the community as a
whole. I personally am a utilitarian. I understand that my decisions will Marcella Jade Pleas
not only effect me but the people around me. Love Hard Management’s Founder
heart beats from this outlook.

3. “We pride ourselves in manifesting
dreams and maintaining these dreams as
Love Hard! Continued…
today’s reality.” ~Marcella By Tayzia Stevens
What are some of the achievements of your company?
What tools did you use to achieve these goals?
Love Hard has managed the careers of artist who started
from the very bottom of the music industry and worked their
way to the top by becoming influential to fans across the
world. We have artist who are active in charity work not just
donors. Our artist are financially aware and are raising the
bar for themselves as well as their peers. We tap into the
artist self values and what their ultimate life goals are not
just in music but in general. For longevity we also show the
artist the basics of Accounting. How to read profit and loss
What are your company’s core values? statements and expense reports. So many artist do not
know how to do that and end up becoming bankrupt by
Our core values are, Honesty, integrity, Passion, and there 2nd album. Our artist are not only musicians but
work ethic. We value the opinions of the artist but pride business men and woman. We pride ourselves in
our selves in “being real with the artist and one manifesting dreams and maintaining these dreams as
another”. A person with out these values do not today’s reality.
deserve a place with our company. Peoples lives are in
our hands.
What do you believe the biggest ethical dilemma in the
Conclusion
music industry today?
I would like to thank you again for
Where do I start (laughs). Well Honestly I believe that the
biggest ethical dilemma in the music industry today is the
taking time out of your schedule to join
lack of passion by some artist. Some artist seem to forget us today. Love Hard seems to be what
how much power they have over the people who listen to this industry needs. Passionate honest
their music, or they know that they have this power and do
not use it in a good way. I don’t blame it on the artist. I
individuals who are focused on the
blame it on the people who are surrounding them allowing greater good!
for this to happen and only focused on self-gain.

4. References
Ebony logo retrieved 2/26/12
chttp://zdennismediagroup.comattachment_id=50
9
Desjardins, Joseph. An Introduction to Business
Ethics, 3rd Edition. MBS Direct p. 55