1. CD
CELINA DOUCETTE
Fashion Marketing Portfolio

2. WELC
OME
Personal Summary
Marketing and Promotion
Brand Marketing
Sales Promotion
Business Management
Global Marketing
Public Relations
Business Marketing
E-Commerce Management

3. PROFESSIONAL
SUMMARY
Highly motivated and creative individual that thrives on
culture, fashion, marketing, creation and communication. Offers
a unique collaboration of professional and creative skills. Holds
strong relationship skills in client relations. Desires to work in a
challenging enviornment that will produce growth as a public
relations and marketing professional.

4. MARKETING AND PROMOTION
Obey Children’s Diffusion Line Marketing and Production
Objective: Tocreate, produce and market a
children’s clothing line for Obey (an urban adult
clothing brand). Market the clothing line called
Juvies to the desired target market using the
appropriate mediums.
Featuring: Producing a promotions
calender, budget outline, product launch event,
look book, direct mailers, brochure, product
advertisements and planning.

5. Skills: Children’s clothing trend
research, market analysis of
children’s clothing, trend
forecasting, promotional
planning, and budget and media
calculations.

6. BRAND MARKETING
Rebranding Dooney & Bourke
Objective: To Rebrand Dooney & Bourke
(a classic handbag and accessories brand).
Primarily the main objective was to make the brand more
cohesive design wise and
marketing to the correct customer.
Featuring: New
advertisement production,
new target market and
analysis for Dooney &
Bourke, suggested new styles
and logos to be cohesive with
new target market.

7. C el e
br i t
y C ol l
a bor
a ti o
n-B l
ak e
L i ve
ly
Skills: Brand research, competitive
SWOT analysis, advertising,
celebrity endorcement selection
and reasoning, trend forecasting,
market research for handbags and
accessories.

8. SALES PROMOTION
Lucky Brand Jeans Promotional Plan
Objective: To create a calender planned promotional plan to
raise sales, brand awareness and brand loyalty for Lucky Brand
Jeans.
ogram
ya lty pr
g: Lo
Fe aturin hip cards, ndow,
bers e wi
mem tional stor
o
prom awareness , holiday
n
brand tional pla s and
o t
prom ional even
ot .
prom nt program
u
disco

9. llowing
h, b rand fo execution,
researc events and
brand y progr
am
Skills: otional
s , prom uction, loyalt loyalty
analysi iler prod for new .
a ons
direct m ent, promoti tore window
m ls
develop promotiona
m ,
progra
“Peace T-Shirt” Gift with Purchase for Charity Event

10. BUSINESS MANAGEMENT
Voice of Wildlife: A business and promotions plan for charity to
benefit the animals effected by the oil spill in the gulf
Objective: To create, plan, promote and
establish awareness for Voices of wildlife.
Skills: Establishing
brand awareness,
relevant research,
sales promotion.

11. Featuring: Two promotional
events, brand awareness,
target market analysis.
e
ildlif
ce of W
te Voi
Promo
to
view
Inter
Our

12. GLOBAL MARKETING
Marketing Research and Promtionsl Plan for a Product for Germany
Objective: To plan and promote product launch in
Germany while establishing awareness relevant to
the country
Skills: Establishing
brand awareness,
relevant research,
sales promotion for a
foreign country .
Knowing the standards
of whats appropriate for
ettiquette and business
negotiation.

13. Featuring: Research of Germany’s
psychographics, politics and
business etiquette. Marketing
collateral for Germany relevant to
their standards of advertising and
business.

14. Public Relations
Public Relations for Sunglass Hut and Event Planning
3333 Bear Street
Costa Mesa
(714) 979-9139
Contact: Celina Doucette
Fact Sheet
Sunglass Hut: Project Get Checked Out Event, Polarization Awareness Campaign
When: July 30th- August 7th
Where: The US Open of Surfing is held on Main Street and the Huntington Beach Pier. Sunglass Hut
will have two booths setup, one on Main Street and one on the pier.
Description: Many people think sunglasses are just overpriced and all about the label. Sunglass Hut
would like to show the importance of polarization, a lenses quality that protects against harmful glare
to eyes. Polarization prevents eye cancer, cataracts, premature aging and overall eye harm. Sunglass
Hut will be running “Project Get Checked Out” at the US Open of Surfing to help people become
more aware of the benefits of wearing polarized lenses. Sunglass Hut will have certified optometrists
giving free eye exams as well as demonstrating the benefits polarization and harm when not used.
The beach is an excellent place to show this because of the glare produced by the ocean. When some-
one gets their free eye exam they will be entered in a raffle for a free pair of Maui Jim sunglasses,
which have top of the line and doctor recommended polarization.
Number of Attendees: 400,000 over the span of the event
Audience Served: Ages 25-30, Surfers and Local Residents of the orange county area. People who are
surrounded by the harmful effects of glare from the ocean daily.
Price: Free with Project Get Checked Out, donations to Sunglass Hut’s Onesight Foundation are
greatly appreciated.
Ages: All ages are welcome to a free eye exam and demonstration
Objective: To Execute a Public Relations Plan for Sunglass Hut
by Creating a Press Release, Fact Sheet and Event Supplies

15. News Release
FOR IMMEDIATE RELEASE
November 13, 2011
FOR MORE INFORMATION
Celina Doucette
Public Relations and Affairs
619-261-3114
Celina9696@yahoo.com
Get checked out, your eyes that is at annual US Open of Surfing at Huntington Beach sponsored by Sunglass
Hut
July 30th-August 7th HUNTINGTON BEACH, CALIFORNIA- Sunglass Hut will be behind the Get Checked
Out Project at the US Open of Surfing in Huntington Beach. This event will feature two booths setup during all
the events of the US Open of Surfing, one on Main Street and one on the Huntington Beach Pier. Sunglass Hut
will be providing certified optometrists giving free eye exams and informing people of the harmful effects of
polarization and demonstrating how sunglasses can help prevent the damage that glare causes to the eye.
Many people think sunglasses are just for style and overpriced. These optometrists want to show the
importance of wearing polarized lenses. Anyone who participates in a free exam will be automatically entered
in a raffle to win a pair of Maui Jim sunglasses, which have top of the line polarization and retail for $300.
Here are some benefits of wearing polarized.
• Reduces eyestrain, greater comfort
• Improves visual acuity, provides safety
• Eyes feel rested
• Realistic perception
• Reduces reflections and enhances visual clarity
• Certain lens materials can be darkened and provides limitless color options
These are just to name a few, a local doctor quoted
“Even joggers and in-line skaters have chosen to wear these helpful fashion accessories. They simply make it
much easier and safer to enjoy the outdoors. They accomplish this task by blocking out the light that gets re-
flected from flat surfaces like a road or a body of water. This light is usually horizontally polarized (commonly
known as glare), and it typically causes us to squint, close our eyes, or look away. The filter contained within
polarized lenses eliminates this need and allows the wearer to concentrate on their activity, which means more
enjoyment and less worry. Polarized lenses can actually help you avoid accidents and injuries as you go about
your daily business.”
Skills: Writing a Press Release, Fact Sheet and Establishing an
Event Cohesive to the Brand, Brand Research, Planning and Time
Management, Customer Analysis
Featuring: Press Release on the Event and
Fact Sheet

16. Business Marketing
Marketing Plan for a New Business
Skills: Target Customer
Analysis,
Trend Research, Brand
Identification Advertising
Skills
Direct Mailer Coupon
Objective: To Create a Marketing
Plan for a New Business, To Create
Advertisements, Direct Mailers and
Store Signage

17. Brands Carried to Cater to Target Customer
Featuring: Merchandising Plan,
Target Customer Analysis,
Direct Mailers, Advertisements,
Store Signage, Brand Identity
Sale Signage for Peek-A-Boo Boutique
Logo For Peek-A-Boo Swimwear and Sunglass Boutique

18. E- Commerce Management
Managing and Marketing an Online Retailer
Objective: To market and manage an e-commerce
business
Shopping section from the navigation
About Us Page
Site Banner
Skills: E-Commerce marketing knowledge, Adobe Flash,
Adobe Dreamweaver, Search engine optimization knowledge

19. Features: Home Page, Look Book, Shopping
Option, Contact Page, Sale Page. All pages
link to tabs in the navigation
Home Page of StyleandSea.com
Contact Page

20. REFERENCES
Images
www.google.com/images
www.piccsy.com
www.lookbook.nu
www.pinterest.com
www.beachtomatoshack.com
www.polvore.com (for style sets)
www.sunglasshut.com
www.luckybrand.com
www.dooneyandbourke.com
www.obey.com

21. Work Related Sources
• “Culture of Germany - History, People, Clothing, Traditions, Women, Beliefs, Food, Customs, Family.” Countries
and Their Cultures. Web. 10 Aug. 2011. <http://www.everyculture.com/Ge-It/Germany.html>.
• “Law of Germany.” Wikipedia, the Free Encyclopedia. Web. 10 Aug. 2011. http://en.wikipedia.org/wiki/Law_of_
Germany
• “Facts about Germany: The Legal System.” Facts about Germany: Home. Web. 10 Aug. 2011. <http://www.
tatsachen-ueber-
• deutschland.de/en/political-system/content/background/the-legal-system.html?type=1>
• “People and Their Diet.” Institute of Agriculture and Natural Resources. Web. 03 Aug. 2011. http://www.ianr.unl.
edu/kendrick/411/people-s00.html
• “Culture of Germany.” Wikipedia, the Free Encyclopedia. Web. 03 Aug. 2011. <http://en.wikipedia.org/wiki/Cul-
ture_of_Germany>.
• “Germany - German Culture, Customs and Business Etiquette.” Professional Translation Services | Interpreters
| Intercultural Communication & Training. N.p., n.d. Web. 17 Aug. 2011. <http://www.kwintessential.co.uk/resources/
global-etiquette/germany-country-profile.html>.
• “Germany - ExecutivePlanet.com.” Main Page - ExecutivePlanet.com. N.p., n.d. Web. 17 Aug. 2011. http://www.
executiveplanet.com/index.php?title=Germany
• Negotiating Successfully - German business etiquette.” Business etiquette tips Germany. N.p.,n.d. Web. 24 Aug.
2011. <http://www.german-business-etiquette.com/22-successful-negotiations.html>.
•
• “Negotiation.Biz Germany.” Welcome To Cross-Cultural Negotiation. N.p., n.d. Web. 24 Aug. 2011. <http://www.
negotiation.biz/artman2/publish/Germany_27/Germany_38.shtml>.
•
• “doing business in germany.” Professional Translation Services | Interpreters | Intercultural Communication &
Training. N.p., n.d. Web. 24 Aug. 2011. <http://www.kwintessential.co.uk/etiquette/doing-business-germany.html>.
www.style.com
www.Wikipedia.com
www.Googleimages.com for window and ads
www.luckybrandjeans.com
www.thepeacefund.org
www.style.com
www.lookbook.nu
www.fashionising.com
www.coach.com
www.louisvuitton.com
www.dooneyandbourke.com
www.elle.com
www.wikipedia.com
www.lookbook.nu

22. Find Out More About Me and My Experience At:
www.linkedin.com- search Celina Doucette
or email me at- CelinaTDoucette@gmail.com