1. Adrien Garnara / Cécile Postansque/ Amélie Nahan
Starwood Hotel - Aloft Hotel
Wikipedia - Aloft Hotel
Lizc Graig,
Net Literacy 2013 – MBA 1 A
IEMI/CMH/

2. WHAT IS ALOFT® HOTEL ?
Starwood Hotel &
Resorts Worlwide’s
Brand.
2005 : Creation of the
concept
2008: 1rst hotel was
buit in Montreal
Implantation : North
America, either 73%
of theirs hotel s

3. THE CONCEPT
 Design, Urban and tech savvy space for the “Modern Guest”
 “Social Experience” : emphasizing a modern and fresh look with a
social atmosphere
Energetic
A will to make people stay in the lobby and meet with each other
Colorful, bright and lively

4. WHERE?
Near major
Airport :
Aloft
N.Y.
Brooklyn
In the « City
Center »
Nearby of
Universities
Aloft
Tucson
University
Aloft
Charlotte Uptown
at the EpiCentre
IMPLANTATION
Aloft BWI Airport
Aloft
Jacksonville
Airport
Aloft Montreal Airport

5. THE FEATURES

Thanks to its large range of features, Aloft hotel aims to create an
unforgettable social experience for the guest :

Re : Fuel => A place where you can eat healthy food and relax
at the same time.

Re Mix Lounge => Comfortable and inviting area, with WIFI
Access, Board Games…

W xyz Bar

Splash

Re: charge Gym

Dog - Program

6. ROOM
Each hotel have various style/models rooms, because there are many contracts with
artists.





Signature, ultra-comfortable bed
Well-designed workspace
Mp3 docking station
Flat panel television will further differentiate the aloft guest
room
Will feature oversized walk-in showers

7. WHAT’S MORE?
The particularity of Aloft Hotels is it Web presence
Official Website

8. ALOFT HOTEL
- STAY CONNECT
- DESIGN & STYLE
- CUSTOMIZE YOUR TRAVEL
THE BEGINING OF YOUR SOCIAL EXPERIENCE