Presentation on Mobile and Social Media marketing in China. given at the China British Business Council on 28th November 2013 by Christian Dougoud.
Tools and channels to reach Chinese students.
3. Between 1978 and 2011, China sent
2.25 million students abroad.
Source: Caixin “China Becomes World's Top Source of Overseas Students”
4. Between 2000 and 2010 the number of Chinese students
abroad grew by 28.2% per year.
Source: Caixin “China Becomes World's Top Source of Overseas Students”
5. Top destinations for Chinese students in, 2013
Source: Unesco, Global Flow of Tertiary Students. 2013
7. Perception of education agencies in China
untrustworthy (41%)
not trustworthy (9%)
Source: Australian Government Department of Education, “The International Education Market in China”
8. “half of the families approaching agents have already made some decisions
about where they want to study.
3/4 end up studying in the country about which they first enquired.
”
Source: Australian Government Department of Education, “The International Education Market in China”
9. Bangalore | Beijing | Singapore | London
OWNED
PAID
Media
Media
EARNED
Media
www.eastwestpr.com
12. Chinese counterparts
Bangalore | Beijing | Singapore | London
Online Video
Online Marketplace
Search engines
Mobile communication
Microblog
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13. Today China had 460 million
mobile web users.
Source: China Internet Network Information Center
14. Mobile phone =
No. 1 Internet access terminal in China
Source: China Internet Network Information Center
17. Microblog
500 million users
58% UK universities are using Weibo
Source: University World News, “Universities increasingly use Weibo social media to reach China students”
26. The University of York Celebrates
its 50th Anniversary in Beijing
CCTV 13 broadcasted news about Zhang
Haidi receiving an Honorary Degree at the
York China Graduation Ceremony.
Source: University of York, Case study
28. China to lift ban on Facebook
– but only within Shanghai free-trade zone
Source: South China Morning Post, “China to lift ban on Facebook – but only within Shanghai free-trade zone”
29.
30.
31. Conclusion:
Don’t rely on agents and fairs only to build your reputation in China
To reach Chinese students: THINK DIGITAL
Senior executive training programs is a new opportunity
32. Find more on our blog:
www.eastwestpr.com
Christian Dougoud
Director, International
London, UK
christian@eastwestpr.com
Mob: +44 (0)74 5370 6475
33. Company overview
Bangalore | Beijing | Singapore | London
EASTWEST PR is a public relations agency based in Asia since 1995,
with offices in Bangalore, Beijing, London and Singapore.
• 18 years experience in Asia
• 400+ clients and counting
• Affiliates in 12 Asian countries
www.eastwestpr.com