AvMap has developed customized GPS navigation solutions for various Peugeot car models over several years. The case study describes Geosat 6 navigators customized for the Peugeot 207 Energie, 107 Sweet Years, and 207 Energie Sport models. Key customizations included special integrated holders, Bluetooth connectivity, iPod integration, and integration with car sound systems. For the 107 Sweet Years, the Geosat 6 Drive Safe included an innovative built-in alcohol test sensor.

1. AvMap Automotive B2B business unit
Special Projects
for Car Manufacturers

2. AvMap Special Projects for Car Manufacturers
Who is AvMap and why to choose it
Customization
Case study: Geosat 6 for Peugeot

3. AvMap Special Projects for Car Manufacturers
Who is AvMap and why to choose it
Customization
Case study: Geosat 6 for Peugeot

4. Who is AvMap
GPS as core business since 1994
AvMap is the Italian company leader in developing and manufacturing GPS navigation
solutions and fleet tracking systems
Established in Italy in 1994 within the C-Map Group.
Over 15 years of Know-How and expertise in satellite navigation systems.
AvMap applies its know-how in three areas:
Aeronautical GPS Navigation
Fleet Tracking Systems
Personal Navigation

5. .
AvMap, an Italian Multinational
From the Italian Headquarter, AvMap controls offices in Europe in Brazil and
United States.
AvMap products are sold in Italy, Germany, Switzerland, France, Spain,
Portugal, UK, Netherlands, Czech Republic, Slovakia, Slovenia, Poland,
Russia, USA, Canada, Norway, Sweden, Finland, Turkey, Greece, and Brazil.
International Headquarters: AvMap in the world:
Italia Brasil Russia Spain USA
AvMap S.r.l. AvMap do Brasil Ltda. AvMap L.l.c. AvMap Ibérica S.L. AvMap USA
Via Caboto, 9 Av. Iraí, 79 Cj. 54B 8, 21 Line 199106 Edificio Rozas - Golf C/ Perú, 8 133 Falmouth Road
54033 Marina di Carrara (MS) CEP: 04082-000 St. Petersburg 1ª Planta, Oficina 33 Mashpee
São Paulo - SP Russia 28230 Las Rozas Madrid MA 02649

6. Distinctive features
Proprietary technology
A 360° panorama on Navigation
15 years of expertise
Flexibility
Made in Italy
A complete Offer

7. Distinctive features
Proprietary technology
AvMap is part of a vertical group which manufactures its products
with little if no use of outsourcing.
TWS Holding includes a group of companies specialised in different stages of the
production process: from engineering to manufacturing, marketing and distribution.
With such a solid background, AvMap choice is to maintain the production in Italy,
keeping high quality standards and positioning its products in the high-end segment.

8. Distinctive features
A 360° Panorama on Navigation
AvMap has a 360° panorama of satellite navigation
technology and its applications in several sectors
ranging from aeronautical navigation, to terrestrial
navigation and fleet management.
The technological advancement in one sector are
immediately transferred in the other ones.
This 360° point of view on Navigation multiplies the
company’s capability of offering efficient and innovative
solutions.

9. Distinctive features
15 years of expertise
In a market that is overcrowded with new players, AvMap
distinguishes itself as one of the pioneers of GPS navigation.
Desert cruiser

10. Distinctive features
Flexibility
A flat and dynamic organization allows fast special project management
for tailored business solutions

11. Distinctive features
Made in Italy
AvMap’s products are entirely designed
and manufactured in Europe.
AvMap products are entirely designed,
engineered and made in Italy. AvMap
controls the whole production process in
its plants in Marina di Carrara, Tuscany,
Italy.

12. Distinctive features
A complete offer
Because GPS technology is our core business, we have a complete
offer and we are capable of providing solutions for different needs : from
the Geosat 5 for professional use, to the stylish Geosat 6, to the
integrations for the automotive sector.

13. AvMap - B2B
Added Value
AvMap offers to its Partners a value added collaboration: high quality, great flexibility in
customization and a fast decision making and project management.
The competitive advantage of AvMap is not only the quality of the products but in the
innovative ideas it can provide to solve specific needs and meet specific needs.
The efficient centralized structure allows customizing hardware, software and special
contents.
The B2B sector includes three areas of activity:
Automotive
Mobile
Fleet Management

14. AvMap – B2B - Automotive
Towards Integration
The Automotive B2B unit develops all-in-one portable navigation systems
and semi-integrated solutions which satisfy the high quality standards of
the automotive industry.
AvMap’s solutions offer all the advantages of a portable navigator and
the stability of a integrated device.
For its automotive partners, AvMap can develop tailor-made GPS
systems with special mounts which are harmoniously hidden in the DIN,
and capable of communicating with the car hi-fi and other external
devices.

15. AvMap Special Projects for Car Manufacturers
Who is AvMap and why to choose it
Customization
Case study: Geosat 6 for Peugeot

16. Special projects - Customization
Towards Integration
Special Projects Objective
Competition may sell standard products fighting for the lowest price
We aim at selling customized projects and value added products
Our competitive advantage
Possibility of customization of both Hardware and Software
Short term project management
Possibility to differentiate from competition with unique solutions

17. Special projects - Customization
Towards Integration
Why to launch a special version
AvMap can help launching a special version of a car model with a semi
integrated GPS solution
To launch a brand new model with brand new technology
To differentiate the offer from competition
To re-position an existing model (e.g. to a younger target)
To re-launch a new version of an existing successful model
To promote an existing model in the mature stage of its life cycle

18. Special projects - Customization
Towards Integration
The Right Positioning
AvMap can offer a full range of products from entry levels to very complete
and sophisticated products integrating several converging technologies.
The custom-tailored solution can match the positioning of the Car, for
instance:
Standard: portable solution / semi -integrated solution
Lux: semi - integrated solution with specific features
High Lux: semi- integrated solution with innovative technologies (e.g. with dvb-t )

19. special projects customization template - product
Hardware customization Yes / No Min. QTy
Customized Hardware Design Yes 10,000
Change colour of the device chassis Yes 5000
Add logo on the device Yes 5000
Special cradle to be incorporated on top of the dashboard Yes 5000
Modify electronics to connect to the car stereo loudspeakers Yes 5000
Software customization
Change boot up screen to show logo Yes 1000
iPOD control through car bracket Yes 5000
DVB-T Yes 5000
GSM module integration Yes 5000
DVB-H Yes 5000
Alcohol test sensor Yes 5000
Preload MP3/JPEG/AVI files Yes 1000
Bluetooth compatibility Yes 5000
Map customization
Add/remove POIs Yes 1000
Add speed traps Yes 1000
Add POI icons (example OE garage logos) Yes 1000

20. special projects
customization template - services
Logistics Yes / no
Plan and commit on deliveries 6 months in advance Yes
Service and Support
Service broken units from consumers Yes
Service broken units from dealers Yes
Support consumers with hotline Yes
Support consumers with updates of the software on the web Ye
Support OE on engineering questions Yes
Support OE with training Yes
Marketing
Support dealer with demo devices for POS Yes
Co-Marketing activities (Car + PNAV manufacturer + TA) such as Web Portal (download, news, community,
forums); Leaflet, special promotion, mail campaign). Yes
Commercial
Delivering TA Map updates/upgrades to automotive sector in connection with TA new map releases Yes

21. AvMap Special Projects
Who is AvMap and why to choose it
Customization
Case study: Geosat 6 for Peugeot

22. Case study: Geosat 6 for Peugeot
The Story of a Liason
Peugeot Automobili Italia lists AvMap navigators in its accessories
catalogue: Geosat 2 and Geosat 2C) are sold as aftermarket.
October 2005: Peugeot launches “Peugeot 206 Geosat” in the
Italian market, with the new AvMap Geosat 4 Travel car navigator
on board.
January 2006: Peugeot 1007 Freddy with Geosat.
April 2006: Geosat in promotion with Peugeot commercial
Vehicles.
May 2006: Peugeot 307 Australian Edition with Geosat 4.
January 2007: Peugeot 107 Sweet Years with Geosat 5.
December 2007: Peugeot 207 Energie with Geosat 6
May 2008: Peugeot 107 Sweet Years with Geosat 6 Drive Safe

23. PEUGEOT car model AvMap Navigator
Geosat 6 Drive Safe II
107 Sweet Years
Geosat 6
207 Energie
In-car system
207 Energie Sport Geosat 6 Phone TV

24. 207 Energie 107 Sweet Years 207 Energie sport
Geosat 6 In-car System Geosat 6 Drive Safe II Geosat 6 Phone TV
• Bluetooth® hands free calls • Alcohol tester • Alcohol tester
• iPod® Control • Bluetooth® hands free calls • iPod® Control
• Utilizes the car sound • iPod® Control • GSM Phone
system • Digitale TV
• Utilizes the car sound
• Utilizes the car sound
system
system

25. Integration in the car 207 Energie 107 Sweet Years 207 Energie Sport
Geosat 6 Geosat 6 Drive Safe II Geosat 6 Phone TV
Integrazione in Auto
Holder integration In the upper DIN In the dashboard In the upper DIN
• •
iPod input •
Communication with the car
• • •
sound system

26. 207 Energie 107 Sweet Years 207 Energie Sport
Geosat 6 Geosat 6 Drive Safe Geosat 6 Phone TV
Function/ Model
In-car system
Navigation
Double Visualization •
•
horizontal - vertical
Import POI (such as
•
speed traps) and set the • •
alarm
Trip computer and stop •
• •
planner
•
Text to Speech • •
Connectivity
Bluetooth® • •
•
GSM Triband Phone

27. 207 Energie 107 Sweet Years 207 Energie Sport
Geosat 6 Geosat 6 Drive Safe Geosat 6 Phone TV
In-car system
Multimedia
•
DVB-T TV
•
Alcohol Tester •
•
iPod® Control •
Multimediale player: Mp3, •
• •
video and images

28. Peugeot 207 Energie with Geosat 6
Integrated & portable
AvMap has designed and produced a
special edition of Geosat 6 for Peugeot
Automobili Italia. For this special project,
AvMap has designed a special holder
which is built-in the free Din of the
dashboard, introducing a revolutionary
concept: the integrated solution which is
also truly portable.

29. Geosat 6 Value Points:
● The new Smart Magnetic Coupling, a semi integrated solution studied by AvMap
● Automatically switches from Landscape to Portrait view
● New elegant, slim and stylish design, with metal case that enhances GPS reception
● A touchscreen of 4.8” and 16: 9 widescreen
● New software functions such as Stop Planner to plan your via points
● The only Trip Computer to include speed graphics, stops, altitudes.
● Voice instructions via Text-to-Speech technology
● A complete FAQ’s menu directly inside the software.

30. Special Features
developed for Peugeot 207 Energie
• Special integrated bracket,
easy to plug and play
• Bluetooth connectivity for hands free calls
• iPOD connectivity
• Integration with the car sound system:
Geosat 6 Uses the car stereo speakers
for voice commands, Mp3 files and Hands
free calls.

31. A totally Integrated solution:
•The Special bracket is placed inside the
upper din.
•The bracket can be easily mounted by the
car dealer by simply extracting the din,
placing the bracket and connecting it to the
car stereo.
•The final solution offers the driver the
possibility to extract the bracket or hide it
when necessary.
•The bracket offers the driver a safe solution.

32. Special Project
for a tailor
made
integrated
holder

33. Magnetic integrated bracket :
specially studied by AvMap for
Peugeot
•One of the innovative features of the Geosat 6 is its magnetic
coupling, that allows to easily connect the navigator to the
powered bracket.
•The bracket has been designed to allow the user to easily rotate it
and change visualization mode.
•It allows iPOD and Bluetooth connectivity, guaranteeing more
safety while driving.

34. Smart Magnetic Coupling
The rotation system is simple and safe to use for the driver.
By rotating the device over the coupling, the software will
automatically switch from Portrait to Landscape view and
viceversa.
This is possible thanks to a special sensor on the coupling. The
coupling will also prevent the user from rotating the navigator counter
sense.
The blue AvMap logo, will turn on according to the sense of direction.

35. Geosat 6 Drive Safe
for Peugeot 107 Sweet Years

36. Geosat 6 DRIVE SAFE Value Points:
The new Smart Magnetic Coupling, a semi integrated solution
studied by AvMap for the dashboard of Peugeot 107 Sweet Years
New: built-in Alcohol test.
blow to measure your Blood Alcohol concentration
Hands free Calls with Bluetooth
A touchscreen of 4.8” and 16: 9 widescreen
New software functions such as Stop Planner to plan your via points
The only Trip Computer to include speed graphics, stops, altitudes.
Voice instructions via Text-to-Speech technology
A complete FAQ’s menu directly inside the software.

37. Special Features developed for
Peugeot 107 Sweet Years
• Special Magnetic Holder integrated in the
dashboard.
• Bluetooth connectivity for hands-free calls
• NEW Integrated Alcohol Test!
Making the alcohol test is very easy: touch the
button in the main menu, then get close to the
navigator and blow in the sensor (indicated by the
red arrow).

38. Peugeot 107 Sweet Years
A different model, a completely
new solution for integration in
the dashboard.

39. Geosat 6 Drive Safe
focus on Safety
The Alcohol test shows the blood alcohol
concentration, and when the level is too high,
the Navigator suggests you not to drive!
Making the alcohol test is very easy: touch the
button in the main menu, then get close to the
navigator and blow in the sensor (indicated by
the red arrow).
The alcohol level at which a person is considered to
be legally impaired varies by country. In Germany and
Italy it is 0.50 g/l. Sanctions vary from country to
country. .

40. Alcohol Level 0,0
You can Drive
Safely!

41. Alcohol Level 0,5
Drive Carefully

42. Alcohol Level 1,0
You better do not
drive

43. Alcohol Level 1,5
Do not even think
about driving!

44. Alcohol Level 2,0
How could you
possibly drive!

45. Alcohol Level > 2,0
I give up !

47. Geosat 6 Phone TV :
The world’s first PND with
GPS navigation, Digital TV, GSM Phone, Alcoho test.
Geosat 6 Phone TV is do-it -ll PND including:
• Digital TV
• GPS Navigation
• A tri-band GSM phone
• Alcohol Test
• A Multimedia player
Geosat 6 Phone TV includes an
unmatched integration of
technologies and functions in a
single all-in-one GPS device.
GPS navigator Digital Tv GSM Phone
*Le immagini sono a scopo illustrativo e potrebbero differire dall’aspetto finale dei prodotti.

48. Geosat 6 Phone TV - Strong Points
• The largest 16: 9 Widescreen: 4.8”
• Double visualization mode: Horizontal (Landscape)
and Vertical (Portrait) view
• Smart Magnetic Holder
• Digital TV
• Built- in Triband GSM and GPRS
• Built-in alcohol test!
• Ipod Control
• New Multimedia Player
• Trip Computer
• Maps Italia Plus now Ever Green! Free map updates for ever!
*Le immagini sono a scopo illustrativo e potrebbero differire dall’aspetto finale dei prodotti.

49. Geosat 6 Phone TV functions
Plan your journey in detail, receive turn-by-turn
GPS Navigator vocal instructions and look at an extremely
detailed map on the panoramic 4.8” Touch
Screen.
Digital TV Entertain your passengers with the DVB-T TV and
multimedia player.
Stay connected with the GSM phone, no hands-
free kit is needed as Geosat 6 TV it’s a cell
Telephone
phone itself !

50. Stay connected!
Hands free calls have never been so easy
No need for hands-free kits, Bluetooth connections, cables etc, Geosat 6 TV is a
cell phone itself with a built-in tri-band GSM / GPRS module. When in navigation,
incoming calls are notified on the screen in a window asking to accept or refuse
the call.
Call your contacts, call the points of interests You can call the numbers saved in your
address book as well as the Point of interest’s phone numbers to book that hotel
or restaurant along your route, right away. In facts, AvMap utilizes the most
updated Tele Atlas Maps with more than 2 millions points of interest in Europe
including phone numbers.
Geosat 6 TV can read the SMS for you
You can send SMS typing in the practical virtual keyboard which appears on the large 4.8” touch screen.
When in navigation Geosat 6 TV notifies an incoming SMS and you can decide to read it later, or to have it
read by the Geosat 6 TV (thanks to the text-to-speech technology).

51. MULTIMEDIA PLAYER
Connect to Geosat 6 through the USB and enjoy the
4.8” widescreen!
Geosat 6 Phone TV features a multimedia player which
can read audio and video files stored in a SD card or in
any memory support (usb memory sticks, external hard
discs) which can be easily connected to Geosat 6 thanks
to the usb cabel provided.
Geosat 6 Phone Tv reads a wide variety of formats such
as Mp4, Mpeg4, DivX, Mp3, Avi, Wave, Windows Media,
Matroska, Audio Vorbis, and FLV from You Tube !
iPOD connectivity (with special iPOD cable
included) and iPOD control directly from Geosat 6
Phone TV

52. ALCOHOL TEST
Focus on Safety:
With built-in breathalayzer!
The Alcohol test shows the blood alcohol
concentration, and when the level is too high,
the Navigator suggests you not to drive!
Making the alcohol test is very easy: touch the
button in the main menu, then get close to the
navigator and blow in the sensor (indicated by
the red arrow).

53. The EVER GREEN navigator
EVER GREEN
Get Free Geosat 6 Phone TV is the one and only
navigator which allows you to get free map
Map Updates
updates for ever! (up to 4 official Tele Atlas
For ever! updates a year)
Only AvMap gives you Map Updates for
Geosat 6 Phone TV for free, you can save up
to € 300 a year (€75 x 4 updates).
AvMap utilizes the most updated Tele Atlas maps.

54. Project of semi-integration of a
portable GPS system
AvMap Geosat 6 Deejay for
CITROËN C1 Deejay
for

55. Integrated holder
Customised for CITROËN C1
for

56. Integrated holder
Customised for CITROËN C1
for

57. Integrated holder
Customised for CITROËN C1
for

58. Customised product
AvMap Geosat 6 Deejay for CITROËN C1 Deejay
The largest 16: 9 Widescreen: 4.8”
Smart Magnetic Holder
Ipod Control
Bluetooth
New Multimedia Player
Trip Computer
for

59. Customisation
AvMap Geosat 6 Deejay for CITROËN C1
• Customised splashscreen
• Customised POI
for